The 2007 Ford Fusion emerged the winner in key areas like “styling,” “handling” and “fun to drive” after a head-to-head comparison test with Japanese sedans organized for subscribers by Car and Driver magazine. Now, Ford is making the results the centerpiece of a major, national marketing campaign for the car.
“In its first year, the Ford Fusion has been recognized by third parties like J.D. Power and Associates, Smart Money magazine, Strategic Vision and the New York Times for its styling, (...) > Full story
The Ford Fusion begins its sophomore season with another honor today as it receives the "Family Car of the Year" award from the New England Motor Press Association. The trophy is given during the Boston Auto Show media luncheon at the Bayside Expo Center.
“Put it this way: If you were a teenager looking to borrow the ’family’ car," says Ezra Dyer, president, New England Motor Press Association, "you’d be pretty psyched it if that car was a Fusion." The NEMPA jury (...) > Full story
Several tricked-out Ford Fusions will be on display next week at the 2006 Specialty Equipment Market Association (SEMA) show in Las Vegas, where 2,000 specialty-equipment and new-vehicle manufacturers will gather to unveil new customization trends and technology.
The Ford Fusion continues to build momentum and excitement in the midsize sedan segment. More than 112,000 Fusions have been sold in the first nine months of 2006, fueled by award-winning quality, outstanding value and spirited driving dynamics. This week, Fusion builds on that success with the arrival of the segment’s only all-wheel-drive system and an additional $1,000 worth of standard equipment.
In addition, this week Fusions will arrive at an unexpected place: (...) > Full story
Ken Grody says quality is one of the key reasons his dealership in Carlsbad, Calif., is selling a lot of Ford Fusions. He has noticed that Fusion customers rarely come in with service problems and believes that’s driving sales.
"People come in to change the oil and that’s about it, and the word is starting to get out," he said. "For us, the Fusion is really beginning to establish a beachhead against the imports."
To the north in New Brunswick, Ontario, Dave Emerson, (...) > Full story
The Ford Fusion is Ford Motor Company’s hot-selling new midsize sedan, so you would hardly expect the company to be giving it away, but that’s just what Ford is doing. Beginning Oct. 13, a limited-edition Hot Wheels Fusion will be tearing up America’s tabletops, one of a fleet of eight wild customs to be featured in McDonald’s Happy Meals and Mighty Kids Meals at participating McDonald’s restaurants in the United States and Canada.
The seven other Hot Wheels (...) > Full story
Ford Fusion distinguishes itself in the most competitive vehicle segment with its standout exterior design and engaging driving dynamics. Breathing a fresh attitude into the American midsize car, Fusion brings to the segment good fuel economy, advanced safety, clean emissions and roomy interior space - all at an outstanding value.
Ford rolls out its “Bold Moves” marketing communications platform to urban customers with its newest Ford Fusion and F-150 commercials and advertisements. The campaign recently kicked off with the premiere of a Fusion spot entitled “Dance,” which aired on BET’s top-rated “2006 BET Awards.”
“Bold Moves focuses on the choices people make every day about how to live their lives,” said Marc Perry, multicultural marketing manager for the Ford brand. “In order to target the urban marketplace and (...) > Full story