Ford has a new flagship vehicle in their lineup and they brought Top Speed along for the ride. So far from what we have learned about the new Taurus from our press trip is that it is a car that is more about me, and less about we. Intended for individuals who have outgrown the responsibilities associated with owning a crossover, but still want to be able to take the occasional passenger for a ride. The new for 2010 Ford Taurus packs the same attitude and style that the blue oval is famous for instilling in their trucks. The Ford engineers and marketing team are calling the new Taurus America’s smartest full size vehicle due to the laundry list of safety, comfort and performance features that are packed into the attractively styled four door.
The design team focused on creating a bold exterior and a great interior, two tasks at which they have succeeded. Their goal was to infuse the new Taurus with what they call Ford DNA: the look, the feel and the fun of a Ford. While we can’t tell you about how the new car handles until June 22nd, we can tell you that the look and feel are spectacular, we especially like the massaging front buckets.
The Ford engineering team set out to build a vehicle that was engaging and fun to drive, they succeeded. The Taurus was designed by a group of cohesive engineers and was developed in the digital world, a process that cut 12 months off of the new car’s development cycle. The new Taurus offers the latest and greatest from the blue oval, and is a step in the right direction for any American automaker. Stay tuned to Top Speed for future updates about the Ford Taurus and high output SHO model that we will be getting our hands on tomorrow.
Ford unveiled the new 2010 Taurus today at the Detroit Auto Show. sales will begin in the summer, and prices will start at $25,995 – the same price as 2009 models.
The 2010 Taurus comes with a more sculpted and powerful design, with new headlights combined with recessed parking lamps frame a new expression of the signature Ford three-bar grille and a new lowered roofline. It gets new exterior colors: Candy Red Metallic Tint, White Platinum Metallic, Steel Blue Metallic, Gold Leaf Metallic and Ingot Silver Metallic and new 17- to 20-inches wheels.
Inside, a forward-leaning center stack – home to the climate controls, audio components and available navigation screen – flows in a continuous unbroken form through the instrument panel and down into the center console. The smart design allows for the interior to be formed with unbroken lines to impart seamless quality and craftsmanship.
The 2010 Taurus comes standard with Ford’s proven Duratec 3.5-liter V-6, generating 263 hp and 249 lbs-ft of torque. The engine is mated to a six-speed automatic transmission with a Grade-Assist hill-holding rollback prevention feature, paired with an economical 2.77 final drive ratio.
The American hot-rodders Hennessey were made famous by bolting a set of turbochargers to Dodge Vipers and then tuning them to produce anywhere from 800 to 1000 HP and given the name Venom. Now the tuners are focusing their attention to the new Ford Taurus SHO . Because the Taurus is part of Ford’s new Ecoboost family, the turbos now come from the factory, and because the manufacturer’s intention was to increase fuel economy there should be plenty of unused power waiting to be unleashed. Expect to see basic upgrades like intakes, exhausts and even boost controllers at first; but turbo and intercooler upgrades should follow close behind.
The new Ford Taurus SHO is already impressive, sporting a 3.5-liter twin-turbocharged EcoBoost V-6 engine that delivers 365 hp at 5,500 rpm and 350 ft.-lbs. of torque at 3,500 rpm. We’ve already seen what Hennessey can do with a Viper, so we’re getting excited about what may come from the family hauler.
Guess who’s back and all grown up? The Ford Taurus SHO was first introduced in 1989, and now the 2010 model is ready for its first big-boy drink.
We haven’t seen this old friend in almost a decade, and it seems the SHO has been spending most of that time in the gym. The original car was considered impressive with its 220 hp, and the last generation peaked with a 3.4-liter V8 making 235 hp. Now the 2010 car is SHOwing its muscles with a 3.5-liter twin-turbocharged EcoBoost V-6 engine that delivers 365 hp at 5,500 rpm and 350 ft.-lbs. of torque at 3,500 rpm.
The new SHO gets help by using the 2010 Taurus for its base looks. The sport treatment also adds decklid-mounted spoiler, twin chrome exhaust tips, and new wheels with low-profile 19-inch Goodyear Eagle or optional 20-inch Michelin high-performance tires. It will go on sale this summer, starting at a base price of $37,995.
Motor Trend caught the 2010 Ford Taurus testing. It will carry some elements of Europe’s "kinetic design" styling, but also design elements from current North American vehicles.
The 2010 Taurus will still be offered as a front-drive model, but AWD will be offered as an option. It will be offered in two different options: the current car’s Volvo-sourced D platform and the Mazda-derived CD3 platform that underpins the new Flex crossover.
Under the hood there will be the same EcoBoost family of engines that will first debut in the Lincoln MKS.
Most cars at auto shows are highly polished and gleaming, except one – a Ford Taurus that crashed into a 1 million pound wall at 35 mph en route to the Jacob Javits Convention Center. Deliberately.
Ford wants New York International Auto Show visitors to see how the Taurus – rated ‘Top Safety Pick’ by the Insurance Institute for Highway Safety (IIHS) – fared in the 35 mph crash test. Positioned in the same place occupied by the seated crash-test dummy, showgoers view video of the actual crash test.
“We want people to see what happens in the blink of an eye,” said Stephen Kozak, North American safety chief engineer for Ford Motor Company. “We want to open people’s eyes that not all cars are created equal when it comes to safety. There is a difference and we want to show why Taurus is the safest rated large sedan sold in America.”
Apparently when Ford CEO Alan Mulally waxed eloquent last week about the anticipated 2010 Taurus, calling it the car the company should have been building all along, he was being more accurate than it first appeared. According to Edmunds.com, the 2010 Taurus isn’t a new car, it’s a face lift of the current one, itself a mild facelift of the Ford 500. An all new Taurus isn’t on track until 2012, it seems. Apparently, however, Ford has decided that the current Taurus is in sufficiently desperate circumstances that diverting attention from the 2012 model long enough for an unplanned redo of the current car is warranted.
The redo includes sheet metal and interior changes, according to an unnamed Ford supplier cited by Edmunds. Exterior styling is said to be more aggressive and interior materials are described as “richer.”
Ford sales have been dropping dramatically over the past year, so Ford may feel that it must do something with the 500/Taurus as rapidly as possible to keep the Taurus name viable until the all new model arrives. But, restyling an existing car is generally confined to redoing the front and rear. Modifying the core body shell, which includes the doors, is far too expensive to be practical, though the doors can be reskinned. That means, however, that the basic profile of the car cannot be changed.
Ford Motor Company carries plenty of hometown momentum into the 51st Annual New England Auto Show by winning an award from New England journalists and debuting a race truck for Boston-based Roush Fenway Racing.
Ford Motor Company yesterday announced that it has hired Jim Farley, most recently the U.S. boss of Lexus and previously the marketing manager for Toyota who supervised the launch of the Scion line, as its new marketing manager. His title will be “Chief Marketing and Communications Officer.”
History is replete with civilian Detroit cars that were upgraded to “performance” cars, wowed the folks at Car and Driver and Motor Trend, and then screwed everyone who bought one. Exhibit A would be the Ford Taurus SHO. In 1989, Car and Driver put it on the cover and compared it favorably to German performance sedans. Unfortunately for the owners, the clutch in the car was only good for 15,000 miles. It came out of an Escort. Eventually, Ford solved the problem by making an automatic (...) More