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2007 Ford F-150 Project FX2 Sport

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If you happen by the Ford Motor Company display at the 2006 Specialty Equipment Market Association (SEMA) show in Las Vegas next week, you might think you’ve wandered into the Ford section of one of the many thousands of aftermarket companies that fill the hall. On the contrary, the company that builds two of the most accessorized vehicles in the country, the F-150 pickup and the Mustang, is just claiming its rightful share of the $34 billion vehicle personalization market.

The F-150 FX2 Sport is a collaboration between Ford Genuine Parts and FRPP. The FX2 sits on a lowered suspension wearing prototype GFA 20-inch sport wheels, a custom hood scoop and side stripes. A Sport Liner bed liner hides beneath a lockable hard tonneau.

The interior is loaded with electronic goodies, including a headrest DVD entertainment system, Mobile-Ease hands-free cell phone system and remote start. The 5.4-liter V-8 boasts a Ford Racing supercharger, headers and sided exhausts with chrome tips.

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