Starting June 2007, Ford will offer a limited edition Fiesta, a model emblazoned with a variety of striking tattoo. The limited edition will be called Fiesta Tattoo and will offer a youthful and exuberant attitude that is sure to turn heads.
“The Fiesta Tattoo range is all about turning heads,” explains Andre Oosthuizen, Ford’s Marketing Manger. “The designs are bold and flamboyant and represent a fun-loving, free-thinking spirit that we believe embodies the Fiesta brand image.”
Milo “Mr. Lucky” Marcel was commissioned to create a variety of designs that would cater to a range of tastes.
“I chose six traditional tattoo themes and then gave them each a unique spin,” explains Mr. Lucky. “Each design theme offers something different, meaning the range will cater to a wide variety of tastes and personality types.”
The six design themes are: Tribal, Sacred Heart, Skulls, Roses, Butterflies and the Hearts.
“I gave a lot of thought to each design and how it would be incorporated onto the Fiesta,” he continued.
“The Tribal design has become very popular in recent years. It can be used to depict a number of different images, and is sure to be a popular choice. The Sacred Heart design, which features an all-seeing-eye emitting rays of light, is bright and vivid. An ‘Old School’ design with a ‘ New School’ execution.
“The Skulls design offers a more masculine approach. In some cultures it is believed that skulls ward off evil and protect one either spiritually or physically.”
The final three designs feature popular tattoo symbols. “Hearts, butterflies and roses are all images that are commonly incorporated into tattoo art,” “I gave each of these illustrations a distinct character that is fresh and vibrant, just like the Fiesta.”
“It’s a very unique approach for us,” continues Oosthuizen. “The Fiesta is aimed at a youthful, fun-loving market – it’s these attitudes that we’ve tried to capture with the Tattoo project.”
It will be offered in two body styles: three-door and five-door and four different engine options.The Fiesta Tattoo designs are available across the Fiesta range and can be ordered from any Ford dealer.