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2009 Ford Focus (European model)

Ford revealed the new Focus in 2008 in order to celebrate the model’s tenth anniversary. It comes with fresh, new ’kinetic design’ exterior, upgraded interior, new features and technologies. The line-up includes the new four-door saloon, the Focus CoupĂ©-Cabriolet and the sporty flagship model Focus ST.

The new Focus features a more sporty and muscular styling with new front end with dynamic new form of the bonnet and the enlarged, trapezoidal opening of the new lower grille, plus newly sculpted headlamps.

Ford Focus (European model)

The Focus is being offered with both gasoline and diesel engines. Standard cylinder capacities range from 1.4 to 2.0-litres, 80 hp to 145 hp respectively. All Duratec petrol engines are equipped, as standard, with a five-speed manual transmission. The ST version is powered by a 2.5-litre Duratec five-cylinder engine that delivers 225 hp at 6,000 rpm and a maximum torque of 320 Nm available throughout the range from 1,600 to 4,000 rpm.

Ford Focus (European model)

For the diesel line-up, all the engines come with state-of-the-art common rail injection technology for high efficiency, high pulling power and low fuel consumption. Depending on the market, the 1.6-litre Duratorq TDCi delivers either 90 or 109 hp. Next in the powertrain line-up for Focus diesel engines is the popular 1.8-litre Duratorq TDCi, delivering 115 hp and a maximum torque of 280 Nm at 1,900 rpm. The 2.0-litre Duratorq TDCi engine has 136 hp and a maximum torque of 320 Nm.

The Focus can hit a top speed of 245 km/h.

Press release

 The Ford Focus celebrates its tenth anniversary in 2008 with a dynamic new model. A fresh, new ’kinetic design’ exterior, upgraded interior, new features and technologies, combine with outstanding environmental credentials and acclaimed driving dynamics to keep Focus at the front of the medium car market.

Since the original Focus was launched in 1998, around 5 million vehicles have been produced in Europe. Its influence on the automotive world has been significant – it was the first and - to date - the only car in the world to be acclaimed "Car of the Year" both in Europe and in North America, and it has won over 80 awards in Europe alone. Focus has even become a well-known Ford model in Asia, where it is now produced in several markets including China.

Ford Focus (European model)

The new Ford Focus will begin rolling off the production lines from the end of 2007 in three- and five-door hatchback and wagon bodystyles. The Focus portfolio will then be extended further in early 2008, when the new four-door saloon, the Focus Coupé-Cabriolet and the sporty flagship model Focus ST, will be added.

Ford ’Kinetic Design’

The most eye-catching change for the new Ford Focus is its fresh new design.

Rather than just update a bumper or grille as many manufacturers do, Ford of Europe’s design team took a "whole vehicle" approach in applying ’kinetic design’ form language to the exterior, to deliver almost an all-new body.

"We wanted to ensure that the new model was still recognisably a Focus, but was also identifiable as a new generation Ford," said Martin Smith, Ford of Europe’s Executive Director for Design. "I’m very happy with the results, as the new car has greater presence and stronger lines which reinforce its driving dynamics credentials. Just as with the new Mondeo, this car reflects our ’energy in motion’ philosophy represented in our ’kinetic design’ form language."

A Quality Experience

Inside the new Focus, the emphasis was on improving the quality of materials and enhancing comfort levels.

The evidence is clear to see and feel, thanks to a soft feel top to the doors, new instrument binnacle, revised centre stack and redesigned window and mirror switches. New, high quality leather is also available on key models, while the range-topping Titanium X model comes equipped with blue-tinted glass. A new woven headliner is fitted as standard equipment on Ghia and Titanium three- and five-door models (without sunroof).

Ford Focus (European model)

A new ’Premium’ centre console has been designed with an emphasis on improved design and functionality. This comes as standard equipment for Ghia, Titanium and ST series models, or as an option on Trend models and part of the available Sport pack.

The Premium console features a movable armrest with 80mm of travel, a four-litre capacity storage compartment, plus two open cup holders with rubber mat, a coin holder and a card holder.

The rear face of the console provides additional storage area for rear-seat passengers or customers can specify an optional 230 volt socket which provides direct power for laptops, printers, vacuum cleaners and other day-to-day appliances (rated at less than 150W.)

The console will also house the available Ford Power button (available from early 2008), which has been positioned near the gear shifter, while a new Connectivity Module can also be specified, which includes a USB port, auxiliary jack and ’iPod’ connections.

The new Focus is available in five model series – the Ambiente series is the lead-in model, followed by the Trend series, and at the top of the range, the classic luxury of Ghia and the "techno feel" of Titanium variants sit alongside the ST performance derivative. Customers can further enhance and personalise their vehicles with optional ’X’ packs on the Ghia and Titanium models, and a variety of themed option packs targeted to specific customer needs – Sport, Comfort, Style and Business (availability depends on market).

Ford Focus (European model)

Compelling New Technologies

The new Ford Focus range includes a host of new technology features aimed at making the driving experience even better.

New Focus clearly benefits from the development work completed on Ford’s new range of large and luxury cars, as many of the key technologies have been carried through from the new Mondeo, S-MAX and Galaxy into the Focus range.

Examples of this include the introduction of the Ford Easyfuel capless refuelling system which is fitted as standard on the new Focus and helps to prevent misfuelling - one of the most expensive problems owners of today’s vehicles can experience.

Also available when the Premium centre console is specified is the ’Ford Power’ start button for easy, keyless vehicle activation.

New Focus also delivers new levels of technology for connectivity and in-car systems. Any portable audio device can be connected to the car’s audio systems either via a conventional 3.5mm jack or now, a new USB port with connectivity module. The latter is particularly significant for users of latest generation Apple iPod players, as this connection allows full control of the unit’s functions through the main audio system.

New Focus is also the first Ford of Europe model to offer an optional Digital Audio Broadcasting (DAB) tuner with its high quality Sony audio systems. This provides enhanced signal strength and CD levels of superior clarity for radio enthusiasts.

Ford Focus (European model)

Bluetooth ® connectivity and Voice Control are also available, along with an affordable new navigation system which includes a 5-inch colour display and, for the first time an SD card slot allowing access to MP3 files. Another thoughtful option is the availability of a 230 volt power socket for the premium centre console.

Enhanced Safety – Ford Intelligent Protection System

A key strength of the Ford Focus has always been its no-compromise approach to safety which includes the Ford Intelligent Protection System and no fewer than six airbags.

To enhance the overall Focus safety package, the new model now comes with standard Electronic Stability Programme (ESP) with Traction Control in most European markets.

Also, when Ford’s Adaptive Front lighting System (AFS) or HID Bi-Xenon headlights are specified, new Focus will be fitted with bright and distinctive LED rear lights which are fitted to all three- and five-door hatchbacks, as well as the wagon. In addition, new Focus features an available tyre pressure Deflation Detection System (DDS) and all new Focus models come fitted with an automatic hazard warning light activation system which warns following drivers of emergency braking manoeuvres.

The new Focus maintains the strong list of standard active and passive safety features that has earned it a five-star EuroNCAP rating, including standard ABS, Emergency Brake Assist, and its rigid, reinforced passenger cell. A wide range of optional features that further contribute to the standard safety package include the halogen-based AFS headlamp system, Ford’s Quickclear heated front screen, and High Intensity Discharge xenon headlights which deliver almost twice the light intensity of conventional headlamps.

Ford Focus (European model)

The Focus Driving Experience

The Ford Focus has always been acclaimed for its driving quality, particularly its dynamics, and the new range remains true to this heritage.

Detailed changes have been made to make the Focus quieter, particularly the diesel models, and manual transmissions benefit from reduced friction by using a new low viscosity transmission oil which does not only contribute to a better fuel economy, but also helps to reduce the forces required for a gear change by up to 14 per cent.

The new Focus is the first Ford of Europe model to introduce an all-new optional transmission system that combines the efficiency and dynamics of a manual with the ease of a quality automatic.

The new Ford PowerShift transmission, due to be introduced in Focus from the beginning of 2008 is an innovative new six-speed double-clutch automatic transmission and will be available with the 136 PS (100 kW) and 110 PS (81 kW) 2.0-litre Duratorq TDCi common rail diesel engines. The Ford PowerShift also demonstrates that a high degree of driving comfort does not have to result in high CO 2 emission levels.

Low emission levels are the priority for a significant new addition to the new Focus range – the new Ford Focus ECOnetic.

Ford Focus (European model)

Ford of Europe’s new ECOnetic range of vehicles demonstrate that using conventional technology and a clever combination of fuel-saving, individual details, very favourable fuel consumption levels and, consequently, dramatically reduced CO 2 emissions can be delivered. Powered by the acclaimed 109 PS (80 kW) 1.6-litre Duratorq TDCi with standard Diesel Particulate Filter (DPF), average consumption for this vehicle has been homologated at 4.3-litres/100km which corresponds to an average CO 2 emission of only 115 g/km – a class-leading result for a conventional vehicle in this segment. With the 90 PS (66 kW) version of this engine, the CO 2 emissions drop to 114 g/km.


Exterior

With its dynamic new ’kinetic design’ form language, the Ford Focus is now unmistakably a member of the new Ford of Europe vehicle portfolio.

The new Focus incorporates the key elements of this expressive and contemporary design language, already familiar in the Ford S-MAX and the new Ford Mondeo Ford Mondeo . The redesign transforms the appeal of the Focus range - its more sporty and muscular styling clearly underpinning the ’great-to-drive’ character for which the Focus is acclaimed.

Ford Focus (European model)

Immediately obvious is the new front end, in particular the dynamic new form of the bonnet and the enlarged, trapezoidal opening of the new lower grille, plus newly sculpted headlamps.

The large, inverted lower trapezoid grille is balanced by a smaller upper grille capped with a chrome strip visually linking it to the latest Ford Mondeo and C-MAX models.

In top-of-the-range Ghia and Titanium models, the lower trapezoid grille is framed by an elegant chrome surround, while new-look foglamps and bezels complete the transformation.

Great emphasis has been placed by the Design team on the shape and appearance of the new headlamps. But with the new appearance comes improved illumination, as the dramatic swept back housings are filled with the latest technology and offer improved light distribution, 8 degrees better side lighting, and further reduced glare and scattered light.

Customers can also specify optional improved HID Bi-Xenon lamps, or an Adaptive Front lighting System (AFS). Where fitted, these technologies are complemented by different finishes for different series levels, for example black and chrome for Titanium vehicles and full chrome for other variants.

Ford Focus (European model)

From the beginning of 2008, this new Focus face will also be applied to the Focus four-door and Coupé-Cabriolet models.

At the side, a strong undercut line links the front to the rear – framed by Ford’s characteristic bold wheel lips – which gives the vehicle its new sleek profile. The bodyside is clean and uncluttered.

"Finishing trims such as bodyside mouldings would have negatively impacted on the neat design of the side view, something that we were keen to avoid," said Lamm. "The expressive modelling of the side view of the car clearly brings the new Focus into the kinetic family alongside the new Mondeo."

Enlarged exterior door mirrors are contained in housings that integrate side indicators across the range, further simplifying the side profile. The clean flow of the profile view is further enhanced for the new wagon model which will be available with the option of a new, classically-styled roof rail system finished in brushed aluminium.

From the rear, Focus has a new, wider stance, a newly sculpted tailgate and glass area, a new, fully painted rear valence, and highly visible new LED rear lamps are standard when the optional AFS or HID Xenon lighting systems are specified.

A new upper rear spoiler – body coloured for Ghia and Titanium series – enhances the look. The overall impression is rounded off by a new range of 15- to optional 18-inch wheel designs, matched to the personality of each of the series. In the development of all new wheel designs attention was given to a neat optical continuation of the bodywork lines by means of perfectly adapted and increased rim offsets.

Ford Focus (European model)

A new ’Design’ wheel offers the look of an alloy, and the affordability of a wheel cover. The new ’Design’ wheel is available for Trend series models, and features specially designed and robust 16-inch steel wheels covered by contemporary, alloy-look 5-spoke wheel covers.

An optional, premium quality feature available exclusively for the Titanium series is blue-tinted glass, which gives the interior a more vibrant feeling of light and space.

All new Focus models can also be specified with Privacy Glass and a Solar Reflect windscreen which blocks nearly five times the level of solar radiation as standard tinted glass, helping to keep the interior cooler and significantly improving the efficiency of the air conditioning.

"I believe we have not made any major compromises in the new design of the Focus exterior and that the outcome is actually comprehensive and accomplished – more than just a re-design of an existing model," concludes Lamm.

The ultimate Focus remains the exciting and dynamic ST, which has established itself as a popular and exciting flagship for the Focus range, and stands out from the crowd with its unique and super sporty appearance.

For the 2008 model, the acclaimed 225PS/166kW, 2.5-litre Duratec 5-cylinder powertrain is retained, giving the car 320Nm of torque between 1,600 and 4,000 rpm, and a top speed of 245 km/h.

The new Focus ST looks even more exciting and purposeful, with a unique new front bumper and larger lower inverted trapezoidal grille, flanked by distinctive foglamps. The leading edge of the bonnet features a body-coloured appliqué.

Ford Focus (European model)

"The new Focus ST is something quite special – it is about pure dynamics and performance," said Jost Capito, Director of Ford Team RS. "From a design point of view, the ST version of the new Focus was intended to highlight this even more strongly than before. In the end, what Team RS achieved with the Design team fulfils all expectations car enthusiasts have for an exhilarating performance car."

From the side, the extended rocker panels emphasise the lowered chassis and the bold wheel arches are filled with unique 18-inchx8.0 alloy wheels.

At the rear, the Focus ST gets a new bumper with integrated lower diffuser framing two generously proportioned exhaust pipes and distinctive fins that increase stability significantly at high speeds, clearly underlining the car’s performance characteristics.

For the new Focus ST, the availability of the signature ’Electric Orange’ body colour remains a distinguishing feature.

We did think long and hard about giving the new Focus ST a new hero colour," said Capito. "In the end, we were convinced of our decision not to do so - to us Electric Orange is inseparable from the Focus ST and this combination of vehicle and colour has become one of the vehicle’s key identifiers."

Customer reaction to Electric Orange has proven this to be the case – even though the elaborate finishing technique used in the plant means this is a more exclusive option, in Europe around 30 per cent of Focus ST orders are specified in this highly visible shade.

Ford Focus (European model)

"Our aim was to accentuate the new Focus design even more in the case of the ST, to enhance it dramatically from "dynamics" to "performance," Capito added. "The result is probably the ultimate expression of real ’energy in motion’!"

Vehicle Personalisation

New Focus customers will also be able to choose from an extensive Vehicle Personalisation menu of optional items designed to help customers further enhance the exterior appearance and comfort of their vehicle.

The range is developed and offered by Ford Customer Service Division (FCSD) and includes new full and partial body styling packs (in combination with 17- and 18-inch wheels). The full kit includes a front bumper skirt, rear bumper skirt with diffuser (three- and five-door), larger spoiler, side skirts, rectangular mesh upper and lower grilles, and an exhaust pipe finisher. Other appearance items in the FCSD range include chromed mirror caps and aluminium roof rack crossbars.

The series strategy for the new Ford Focus matches the established pattern used elsewhere in Ford of Europe’s portfolio, most recently in the new Mondeo. Five distinct series and three tailor-made complementary option packs provide maximum choice, and an excellent basis for customers to personalise their vehicle order.

Ford Focus (European model)

The entry-level Ambiente model is equipped with an array of standard features including a remote control central locking system, electric front window controls and electrically adjustable door mirrors.

The mid-series Trend is externally distinguishable from the Ambiente by its body-colour door handles and door mirrors, plus other silver and chrome coloured interior details as well as additional comfort features such as a standard trip computer.

The Trend can also be ordered with a Sport pack. With 16- or 17-inch alloy wheels, lowered sports chassis, darkened headlight surrounds and a body coloured rear spoiler, its exterior appearance is more overtly sporty. Inside, a leather steering wheel, special sports seats trimmed in a bespoke fabric design and a Premium centre console complete the picture.

At the top of the range, customers have the choice of highly specified models – the traditional luxury of the Ghia, or the modern-techno feel of the Titanium, plus the exciting, high-performance ST.

Both Ghia and Titanium series feature chrome surrounds on the lower front grille and the boot handle, newly designed 16-inch alloy wheels as well as a body coloured rear spoiler, all of which ensure these models are clearly differentiated from the Ambiente and Trend models. Outside, the headlight surrounds for the Titanium are finished in black.

Ford Focus (European model)

The comprehensive list of standard equipment includes the new high series centre console with movable armrest, an air conditioning system with cooling function for the glove compartment, red ambient lighting as well as numerous other comfort features. Additional interior design elements to reflect the attributes of Ghia and Titanium series include finishing touches to key areas. The central section of the instrument panel and the centre console have a wood effect on Ghia while an aluminium finish underlines the cool modern techno feel of the Titanium.

For the Ghia and the Titanium series, a specially developed X-pack is available that ultimately underlines the stylistic intention of the respective equipment series. The full Ghia X specification includes a full leather interior finish with heated front seats, privacy glass and rear park assist system. The Titanium X model features a partial leather interior finish, the Adaptive Front lighting System (AFS) in combination with LED rear lighting technology and, exclusively available for the Titanium, blue-tinted glass in combination with privacy glass.

In addition to the Sport and X pack and individual feature options, there are also functional packs which bundle together related features and are available across the range. The Comfort Pack, Styling Pack and Business Pack provide appropriately assembled functional items at particularly attractive value – and they can be combined freely with each other.

The new Focus ST is the ultimate expression of Focus driving quality and performance and comes suitably equipped.

Ford Focus (European model)

The distinctive interior features Recaro seats with an optional Recaro rear bench, three additional gauges housed in a dedicated binnacle on the upper instrument panel for oil pressure, turbo boost and oil temperature and carbon-look panels on the centre stack, switch bezels and centre console. Focus ST gets the Premium centre console and ’Ford Power’ start button as standard equipment.


Interior ambience

 The dynamic new look of the Focus exterior is complemented by a new interior ambience which features significant detail changes and added features.

Comprehensive improvements were made to create an even more pleasant and user-friendly space for those who travel in a new Focus. For the driver in particular, this has resulted in newly designed instruments providing better legibility which, along with all other interior controls, are now illuminated in red. The controls of the new audio equipment and dual-zone air conditioning system have also been ergonomically improved.

Ford Focus (European model)

A new centre console has been designed for the high series models (optional on Trend and part of the Sport pack) with an emphasis on improved design and functionality.

The new console creates a ’flow through’ effect from the centre stack of the instrument panel and helps to create a ’cockpit feel’ for the driver and front passenger. It features a movable armrest with 80mm of travel, a four-litre capacity storage compartment, plus two open cup holders with rubber mat, a coin holder and a card holder.

The rear face of the console provides additional storage area for rear-seat passengers or customers can specify an optional 230 volt socket which provides direct power for laptops, printers, vacuum cleaners and other day-to-day appliances (rated at less than 150W.)

The new high series centre console will also house the optional Ford Power button (available from early 2008), which has been positioned near the gear shifter, while a new Connectivity Module can also be specified, which includes an auxiliary jack and USB port with special functionality for Apple iPod players.

It is not just the functionality of the interior that has been improved – special attention was also paid to its comfort and quality.

Ford Focus (European model)

"We placed particular importance on selecting and combining surface materials and colours. We know that customers in the C market segment have developed expectations that previously would have been met only in larger or more premium models," explains Ruth Pauli, Chief Designer Colour and Trim, Ford of Europe. "Now the entire instrument panel and the upper trim of the front doors are made of a new soft-touch, grained synthetic material. New colours have also been added to complement the look.

Detail touches include a new variety of attractive foil finishes, which highlight the central functional areas of the centre console and the instrument panel, chrome edges which have been applied to the power window and mirror switches, and new controls for the available dual electronic air-conditioning system.

A new range of seat fabrics with contrasting stitching also has been designed, and for the first time, customers of Ghia and Titanium models (except wagon and those equipped with a sunroof) will get a high quality woven headliner. The premium quality feel is completed with new instrument panel colours which give each series its own personality.

New Focus customers will also be able to choose from an extensive Vehicle Personalisation menu of optional items designed to help customers further enhance the interior appearance and comfort of their vehicle.

Ford Focus (European model)

The range is developed and offered by Ford Customer Service Division (FCSD) and includes:

  • New interior styling pack with scuff plates, uniquely styled manual gearshift knob and handbrake cover plus velour mats
  • Tailored front and rear floor mats with Nubuck leather edging
  • A ’Traveller Pack’ with a load barrier retention net, a load floor net and a reversible carpet floor mat for the luggage compartment

The interior ambience of the new Focus ST clearly signals its sporting intent. Racing pedals, a unique handbrake cover and leather gear knob are complemented by carbon-effect finish on the centre stack, centre console and switch bezels. Black headlining, ’ST’ door scuff plates and a unique ST leather 3-spoke steering wheel complete the special style.


Powertrain Choice

In addition, the new Focus range offers an improved and comprehensive choice of petrol and diesel powertrains all designed to achieve lower CO 2 emissions and fuel economy.

The new Focus is also the first of the company’s model ranges to receive a dedicated Ford ECOnetic ultra-low CO 2 model, while the Focus Flexifuel and (in selected markets) Focus CNG (Compressed Natural Gas) models continue to be available.

Ford Focus (European model)

A major new option is the new Ford PowerShift six-speed double clutch automatic transmission system, while Ford’s Electronic Stability Programme (ESP) system with Traction Control is also standard equipment for all European major markets.

New equipment and option highlights in detail

Ford Easyfuel Capless Refuelling System

Over 200,000 people misfuel their car each year in the UK and Germany alone. This error can lead to major engine damage and an expensive repair bill. Like the new Ford Mondeo, the new Focus benefits from the acclaimed Ford Easyfuel capless refuelling system. Simple and easy to use, this system is designed to prevent mis-fuelling and the associated damage, inconvenience and expense.

Benefits to the system are twofold; first, the lack of a conventional cap that needs to be removed prior to fuelling the car means that drivers have fewer things to touch, reducing the likelihood of fingers becoming tainted with fuel.

Secondly, the system features a special fuel inhibitor which provides major protection against misfuelling at the fuel pump. The fuel filler neck aperture has been specifically designed around the different sizes of fuel nozzle, and Ford has engineered the system to allow only a nozzle that matches the corresponding fuel type of the car to open and enter the filler neck. This protects against both petrol and diesel misfuelling.

Ford Focus (European model)

The use of mechanical devices around the nozzle opening and a special flap at the top of the fuel filler neck operate together to seal the opening and provide the same assurance that the system is as secure as when a properly fitted separate cap is used on conventional filling systems.

Ford Power Button (from early 2008)

The Ford Power keyless start button, first seen on the new Mondeo, will be available as an option on all new Focus models, except for the ST where it will be standard equipment. This stylish button can be specified with the Premium centre console, and is positioned close to the gearshift bezel.

Once inside the car, and provided the key fob is on the driver’s person, the car can quickly be activated. To start the engine, the driver depresses the clutch pedal on cars with manual transmission, or the brake pedal on cars fitted with automatic transmission (and the gear selector in ’P’ or ’N’), and then pushes the button to fire the engine in less than 500 milliseconds. The Focus communicates wirelessly with a micro-chip in the key fob to activate the ignition system. A further push of the button switches the engine and ignition off, with a safeguard to prevent it being operated while the car is in motion. The entertainment systems can be activated without starting the engine by pushing the button alone.

The new Focus can also be specified with a keyless entry system which can combine with keyless start to remove the necessity of using a conventional key for quick and easy cabin entry, luggage area access and vehicle starting. The keyless entry system uses a radio signal that the vehicle recognises to communicate with the key when the driver approaches the car with the key about their person. When the driver is within a set distance of the driver’s door and pulls the door handle, the car automatically unlocks. If the door is not opened and driver moves away from the vehicle, the car will secure itself. When leaving the vehicle after use, the vehicle can be locked securely by pressing one of the sensors on the external door handles or the boot lid handle.

Ford Focus (European model)

Tyre Deflation Detection System (DDS)

The new Focus can be specified with a tyre pressure Deflation Detection System (DDS). A single warning light in the instrument cluster warns of changes to tyre diameters and possible tyre pressure loss while driving. Simple, effective and secure – it is optional for every new Ford Focus with ESP.

Emergency Hazard Warning Light Activation

All new Focus models benefit from this system as standard. It aids the driver in certain hazardous driving situations, by automatically switching on the hazard warning lights whenever the brake performance is more than 6-7m/s ², which is about 60-70 per cent of possible brake performance (10m/s ²). Once switched on the hazard warning lights can be switched off automatically by the system, or at any time by pressing the hazard warning light switch.

LED rear lights

When the AFS or HID Xenon headlamp options are specified for three- and five-door hatchback and wagon models, distinctive new LED rear lights will be fitted.

These use advanced LED technology and feature twelve Light Emitting Diodes per side. Instead of showing each LED individually as often is the case with this technology, the new Focus system applies a new method of distributing the light.

In the new Focus lights, the LEDs themselves are covered and the emitted light is reflected on horizontal ribs on whose 45 degree edges the light energy is broken up and radiated to the outside.

Ford Focus (European model)

Advanced front lighting systems

New Focus comes with bright and efficient halogen headlamps, but the car can be specified with one of two optional, advanced front lighting systems.

Ford’s Adaptive Front lighting System (AFS) uses halogen lights which swivel – with up to fifteen degrees of movement – depending on the steering input by the driver. This system automatically adjusts the headlights to aim where the car is driving, and is proven to provide better visibility when negotiating bends, particularly at night on roads where the only light source is the car’s headlamps.

Alternatively, HID (H igh Intensity Discharge) xenon headlamps are available as an option, and produce around twice the intensity of conventional bulbs for a much brighter light output. They consume one-third of the energy input of conventional lights and enjoy a longer service life.

Digital Audio Broadcast tuner (from early 2008)

From the beginning of 2008, the new Ford Focus will be available with an innovative new audio system.

Sony audio systems will be available with a DAB (Digital Audio Broadcasting) tuner as an option. The DAB system terrestrially transmits digital radio programmes and thereby enables radio reception in CD quality. The system has already been successfully launched in many European markets – for example in Great Britain and Scandinavia – and even at this early stage enjoys a high market penetration.

Connectivity Module and New Infotainment Systems

Thanks to the new Connectivity Module it is now easier than ever to connect new audio media in the Ford Focus. By means of a USB port and an auxiliary socket, any mobile audio formats currently on the market can be directly connected to the audio systems. The Connectivity Module also provides a special solution for Apple iPod owners – if linked with a special connector, all replay functions of the latest iPod models can be operated by using the car’s audio system controls.

Ford Focus (European model)

The Connectivity Module provides functions beyond music entertainment. The system also provides customers with voice control functionality for audio systems and climate control, as well as the possibility to connect a mobile telephone via Bluetooth ® technology to the audio system, resulting in a hands-free telephone kit with comprehensive voice control functionality.

The Connectivity Module can be ordered for all new Focus bodystyles and series with the Premium centre console, and is available in conjunction with all Sony audio and any optional navigation systems.

Optional new navigation systems for the new Focus ensure that the destination is reached easily and safely and by avoiding traffic hold-ups.

The new Ford DVD navigation system is a state-of-the-art navigation system which features a full colour, 7-inch display screen and includes touch-screen controls. The climate, audio and navigation systems can be controlled using the touch-screen and a repeater screen is included in the centre of the main instrument cluster.

If combined with Bluetooth ®, another significant feature of this navigation system is ’Natural Speech Destination Entry’ – with this new functionality, typing in destination details is no longer required.

The new Focus also offers a favourably priced CD-SD navigation system which will be an attractive alternative to portable aftermarket systems. This model is fitted with a 5-inch TFT colour display and the system is also very flexible in the way it is operated. A key feature is an industry-first additional slot for SD storage cards, enabling the driver to plug map material or MP3 music data into the system.

Ford Focus (European model)

230 Volt power socket

All vehicles fitted with the Premium centre console can be ordered with a 230 Volt power socket as an option; the console accommodates the inverter and the socket is conveniently positioned on the back of the centre console. With this facility, conventional electrical appliances of up to a capacity of 150 Watts can be powered without the need for a specific inverter for each individual appliance.


New Focus Powertrain Line-up

 The proven Focus engine range is comprehensive, and offers customers a wide range of alternatives, whether they want to prioritise cost of ownership, low CO 2, or performance.

For petrol customers, the Duratec engine family remains unchanged. Standard cylinder capacities range from 1.4 to 2.0-litres, 80 PS (59 kW) to 145 PS (107 kW) respectively. All Duratec petrol engines are equipped, as standard, with a five-speed manual transmission. For 1.6-litre (100 PS/74 kW) and 2.0-litre (145 PS/107 kW) variants the proven Durashift-FN automatic transmission is available as an option.

Ford Focus (European model)

Alongside the standard petrol engine family, the turbocharged 2.5-litre Duratec five-cylinder engine exclusively available in the new Focus ST provides exciting performance and a delightful sound. With 225 PS (166 kW) at 6,000 rpm and a maximum torque of 320 Nm available throughout the range from 1,600 to 4,000 rpm, the Focus ST responds diligently to the enthusiastic driver’s expectations of pure performance, ride and handling. Engine performance sound is directed to the passenger cabin via a so-called ’symposer’ to make Focus ST travel an experience to heighten the senses.

All Ford Duratorq TDCi diesel engines come with state-of-the-art common rail injection technology for high efficiency, high pulling power and low fuel consumption. In addition, under full acceleration, the engine calibration allows the maximum nominal torque to be briefly topped by a 20 Nm overboost just when the driver needs it most.

All versions of the efficient 1.6-litre Duratorq TDCi engine now deliver average CO 2 of under 120g/km. The engine is available in two displacements, depending on market: The 90 PS (66 kW) version delivers a maximum torque of 215 Nm at 1,750 rpm while the 109PS (80 kW) engine provides a maximum torque of 240 Nm, also at 1,750 rpm.

Next in the powertrain line-up for Focus diesel engines is the popular 1.8-litre Duratorq TDCi, delivering 115 PS (85 kW) and a maximum torque of 280 Nm at 1,900 rpm.

The 2.0-litre Duratorq TDCi engine has 136 PS (100 kW) and a maximum torque of 320 Nm. This diesel engine has the most impressive performance within the diesel portfolio yet remains modest in its fuel consumption.

Ford Focus (European model)

Full fuel economy and emissions details for all of the new Focus engines are contained in the Technical Specifications section.

To make driving with the 2.0-litre Duratorq TDCi engine even more refined and comfortable, specific improvements have been made to its NVH (noise, vibration, harshness) behaviour. This engine – along with all other Ford Focus petrol and diesel engines – benefits from a new insulated, weight reduced cowl panel, for optimum acoustics and a new carpet with a modified heavy duty coating for further sound deadening.

In addition, the inlet tract and the coupling to the exhaust system were optimised along with the connection hose, which now has a new acoustically effective filter element. The NVH improvement package is rounded off with a calibration modification to the engine to further reduce the combustion noise when starting from cold as well as during transient driving manoeuvres, and also a newly adapted engine cover. The outcome of these measures is a smoother ride that gives just as much punch.

This engine comes with a six-speed manual transmission as standard. In early 2008 it will also be available with the new six-speed double-clutch Ford PowerShift transmission especially developed to provide low fuel consumption and fully automatic comfort with no loss of driving dynamics. To partner with this new transmission technology, a second version of the 2.0-litre Duratorq TDCi engine will also be available, delivering 110 PS (81 kW).

Both power level variants of the 2.0-litre Duratorq TDCi are standard with Diesel Particulate Filters (DPF) which reduce particulate deposits by up to 98 per cent.

The New Ford Focus ECOnetic

The new Ford Focus ECOnetic demonstrates that very favourable fuel consumption levels and significantly reduced CO 2 emissions can be achieved using conventional drive technology coupled with a clever combination of individual fuel-saving measures. Powered by a 109 PS (80 kW) 1.6-litre Duratorq TDCi with standard Diesel Particulate Filter (DPF), combined fuel consumption for this vehicle has been homologated at 4.3l/100 km. This corresponds to an average CO 2 emission of only 115 g/km. When Ford Focus is fitted with the 90 PS (66 kW) 1.6-litre Duratorq TDCi engine equipped with ECOnetic features, the CO 2 emission drops further to 114g/km – these are class leading results for a conventional vehicle in this segment.

Ford Focus (European model)

Using the already very economical standard 109 PS version with Diesel Particulate Filter as a base, the starting point in achieving such values was to reduce drive resistances. To improve aerodynamics, the vehicle was lowered by 10 mm at the front and 8 mm at the rear. An aerodynamics kit is standard, consisting of a modified front bumper skirt, rocker claddings and a rear spoiler. To improve the aerodynamics further, the outer areas of the lower grille were fitted with blanking plates on the inside surface. In combination with 195/65R15 tyres a very good cd (coefficient of drag) of 0.31 is achieved.

A further measure to reduce driving resistance – which was tested for the first time in the development of the Focus ECOnetic – was the introduction of new low-viscosity transmission oil developed by Ford’s partner BP. The benefits of using this oil were immediately clear, so Ford has decided to introduce it on other products in the C and CD segments.

Besides a re-calibration of the engine-module, the reduction in energy consumption in conjunction with the electro-hydraulic EHPAS steering system underlines the fact that sometimes even minor changes produce a major benefit. By re-calibrating the no-load performance of the electric servo pump, the respective current consumption was reduced sufficiently to provide a proven reduction in fuel consumption.

New Ford Focus 1.6-litre TDCi variants achieve sub- 120 g/km CO 2 figures

A direct benefit of the work carried out by engineers on the Ford ECOnetic initiative is that all new Focus 1.6-litre TDCi variants can now achieve average CO 2 figures below the 120 g/km target. By re-calibrating the engine and electro-hydraulic EHPAS steering modules, as well as using the new BP low-friction transmission oil, all versions of the new Ford Focus fitted with the acclaimed 1.6-litre TDCi engine will have CO 2 emissions of 119 g/km or less, regardless of power rating, bodystyles and wheel dimensions.

Ford Focus (European model)

The figures are impressive: all 90 PS rated versions now have an average fuel consumption homologated to 4.5 l/100 km and an average CO 2 emission of just 118 g/km, while the extra punch of the 109 PS version delivers an average CO 2 emission of just 119 g/km.

Dr. Thilo Seibert, Supervisor Performance and Economy, Ford of Europe, explains: "We developed the Focus ECOnetic from a core model that was already good in terms of CO 2 and fuel economy. By paying close attention to the details, we were able to develop a specific model that would set the segment CO 2 benchmark for affordable, conventional drive technology. We are especially proud of the fact that we were able to achieve our target values without having to increase the length of the gear ratios – thereby ensuring that the Focus ECOnetic drives just as well as you would expect a Focus to do. In addition, we have been able to use our Ford ECOnetic learnings to benefit other models across our portfolio, which, we believe, takes us another important step forwards in our pursuit of affordable and sustainable mobility."

Other Alternative Fuel Applications: Flexifuel, CNG, LPG

The Flexifuel version of the Focus 1.8-litre Duratec petrol model can be fuelled with bio-ethanol E85-fuel as an alternative to conventional unleaded petrol – or by any mix of both. Bio-ethanol is a regenerative energy source produced from renewable biomass. Greenhouse CO 2 emission is reduced by 30-80 per cent over the entire life cycle as a result, without performance and driving pleasure being compromised.

Ford has been offering Focus Flexifuel models since 2001 in Sweden and they are today available in several other European markets. Around 80 per cent of all Ford Focus vehicles currently sold in Sweden are Flexifuel.

Other alternative fuel versions for the Ford Focus range will include CNG (compressed natural gas) and LPG (liquefied petroleum gas), both based on the 2.0-litre Duratec petrol engine. The availability of these versions is limited to markets that have an established preference and the infrastructure to support these alternative fuels.

New Ford PowerShift transmission

The new Ford PowerShift transmission will be available from the beginning of 2008 in the Ford Focus and Ford C-MAX. This completely new six-speed double-clutch transmission combines the efficiency and driving dynamics of a manual transmission with the ease of operation of a premium automatic transmission.

Ford Focus (European model)

The optional Ford PowerShift transmission can be specified with the 136 PS (100kW), 2.0-litre Duratorq TDCi common rail turbo diesel engine, or a specially engineered 110 PS (81 kW) version of the same engine. In either case, the Ford PowerShift demonstrates clearly that relaxed driving does not have to result in high CO 2 emission levels.

The Ford PowerShift transmission, which was developed by Getrag Ford Transmissions GmbH as a 50:50 Ford/GETRAG joint venture, consists essentially of two layshaft transmissions working in parallel, each with its own wet clutch unit. Thanks to the layout of the intermediate shafts – one carrying the ’uneven’ gears 1, 3 and 5, and the other the even gears 2, 4 and 6 – subsequent gear changes can be prepared by pre-selecting the next gear while in motion and at full power. The change then takes place through the opposed activation of both clutches, the clutch activations being co-ordinated such that no torque interruption occurs.

In contrast to a conventional automatic transmission, the basic technical configuration of the Ford PowerShift transmission offers numerous advantages. It does not require any complex sub-systems such as torque converters, planetary gear sets, multiple wet clutches and multiple bands – all of which significantly reduce gearbox efficiency due to increased inertia and drag torque effects.

The result is impressive: the Ford PowerShift transmission now provides the ease and convenience of a conventional automatic transmission coupled with the performance of a manual transmission. It also delivers fast and sporty shifts while maintaining high degrees of shift smoothness. A further advantage of the Ford PowerShift transmission is its high torque capacity and free choice of ratios, making it the ideal partner for modern high performance diesel engines.

The homologated fuel economy data of the 110 and 136 PS TDCi derivatives with Ford PowerShift show how efficient a modern automatic transmission can be: Regardless of power rating, body style or series, all new Focus models equipped with this state-of-the-art transmission are homologated to a combined fuel economy of just 5.8 l/100 km (48,6 mpg), with an average CO 2 emission of just 154 g/km.

Ford Focus (European model)

In integrating the Ford PowerShift transmission into the new Focus range, particular attention was paid to the maximum use of the abundant torque of the 2.0 -litre Duratorq TDCi engine with a peak of 320 Nm (340 Nm over short periods in ’overboost mode’ for the 136 PS version). The system has been calibrated to deliver a shifting strategy that excludes, as much as possible, so-called double-shifts – for example, reverse switching of gears 5-4-3 when high acceleration is required.

"This calibration offers our customers many advantages because the lowering of the relative engine speed level has a particularly positive effect on fuel consumption and driving comfort. And thanks to the high torque reserves of the engine over a broad torque spectrum, we can deliver enthusiastic performance," explains Limbach.

Driving with the Ford PowerShift transmission is as simple and easy as a conventional automatic transmission. For the driver, the system uses a standard automatic gear lever in the centre console with the usual P, R, N and D settings available.

When the D (drive) setting is selected, the gear lever can also be moved to the right and into another adjacent position which enables the driver to select the gears manually. In full automatic mode, the enjoyment of relaxed driving is the same as for a conventional, high-quality automatic transmission, particularly for start response and ’creep’ characteristics.

When developing the new Ford PowerShift transmission and integrating it into the new Focus, a significant number of special technical solutions were implemented to improve packaging and ease of use.

The transmission hardware is constructed around a parallel arrangement for the double-wet-clutch system – a detail that not only offers significant advantages in terms of the cooling of the clutch units when compared to integrated designs, but also contributes in combination with an all-new connection to the crankshaft – a claw design – to provide a very compact overall length of the transmission unit.

Ford Focus (European model)

Special efforts to further minimise fuel consumption were implemented with the PowerShift system calibration: The ’neutral idle control’ feature reduces the drag torque for the engine when the vehicle is stationary with the gear shifter in the D position and the brakes are applied.

Controlled by a brake sensor, the clutch units are partially opened to reduce drag torque when compared to the conventional ’creep’ mode with brakes not applied. Another advantage of this set-up is that despite the reduced drag torque, the internal oil circuit of the system still has enough oil pressure to allow a completely smooth and immediate vehicle launch.


Chassis

 When launched in 1998, Focus raised the bar for driving quality in the C segment. Its advanced and friction-optimised components, the newly developed ’Control Blade’ multilink rear suspension, the front MacPherson spring struts and the semi-isolated front subframe combined to give the Focus the optimum balance of ride, handling, steering precision and comfort.

While the first Focus set the standard, the all-new 2004 model - in which the wheelbase was increased by 25 mm, the track by 40 mm, and numerous improved details to axle and spring elements, bearings and anti-roll bars were introduced – moved the Focus story on even further. Notably, the introduction of the electro-hydraulic EHPA HPA S steering gave the car new levels of refinement and ensured its continued position as segment leader for driving dynamics, a key Ford brand characteristic that remains a true passion for the engineering team.

Ford Focus (European model)

"Naturally we tested the Focus repeatedly, continually comparing it with any new competitor, and this reinforced our decision not to make any major changes to the Focus chassis and its alignment," said Norbert Kessing, Vehicle Dynamics manager.

Detail changes have been made to make the Focus quieter in terms of NVH. This is particularly the case for the popular Focus diesel models, while manual transmissions benefit from reduced friction by using a new low viscosity transmission oil which does not only contribute to a better fuel economy, but also helps to reduce the forces required for a gear change by up to 14 per cent.

Driving the Focus 2.0-litre Duratorq TDCi model is now even more refined and comfortable as specific improvements have been made to its NVH (noise, vibration, harshness) behaviour.

This engine – along with all other Ford Focus petrol and diesel engines – benefits from a new insulated, weight reduced cowl panel, for optimum acoustics and a new carpet with a modified heavy duty coating for further sound deadening.

In addition, the inlet tract and the coupling to the exhaust system were optimised along with the connection hose, which now has a new acoustically effective filter element. The NVH improvement package is rounded off with a calibration modification to the engine to further reduce the combustion noise when starting from cold as well as during transient driving manoeuvres, and also a newly adapted engine cover. The outcome of these measures is a smoother ride that gives just as much punch.

Ford Focus (European model)

This engine comes with a six-speed manual transmission as standard. In early 2008 it will be the first Ford car to be available with a new six-speed double-clutch Ford PowerShift transmission especially developed to provide low fuel consumption and fully automatic comfort with no loss of driving dynamics. To partner with this new transmission technology, a second version of the 2.0-litre Duratorq TDCi engine will also be available, delivering 110 PS (81 kW).

Focus Dynamics – A Driver’s Car

Ford’s relentless development and industry-leading technical expertise ensures that Focus is a genuine driver’s car. It gives the impression of being connected to the road, reacting intuitively between the road and the driver, with smooth and linear feedback and enhanced predictability under all driving conditions. Excellent road feedback and precise steering control are enhanced by a high degree of torsional stiffness within the body structure, providing a fluid ride quality.

A stiff front subframe is complemented by the rear Control Blade suspension with its hydrobush design featuring a system of water filled pockets connected to an oil reservoir to deliver carefully tuned damping force. In order to ensure that initial roll movements of the vehicle are better controlled, the engineers implemented an improved rear anti-roll bar drop link with special low friction double ball joints.

The chassis includes MacPherson struts, large front dampers, gas-filled twin tube struts and rebound springs. The front lower control arms are mounted to the subframe by two horizontal bushes that have been carefully tuned to provide increased vehicle stability under braking, support the overall approach of low lateral compliance (important for high levels of steering precision) and allow for good impact absorption.

The Focus front subframe provides a significant amount of stiffness at the attachment points which, together with wide support base and stiff Anti-Roll Bar attachments, results in maximum cornering efficiency and roll control for comfort and real handling confidence. Road holding is impressive: Focus continues to display agility with class-leading ride quality to prove that ideal body control and cornering prowess do not demand harsh suspension settings.

Ford Focus (European model)

The Focus Electric-hydraulic power-assisted steering (EHPAS) system makes low speed manoeuvres easy while preserving precision on the open road. Large diameter brakes also provide excellent ‘feel’, optimum emergency stopping power and long brake pad life.

The Focus body structure also plays a major role in the car’s driving quality. New Focus has been engineered to the same high torsional stiffness levels as its predecessor.

Drivers will appreciate in the well balanced performance comfort and signature agility, stability and precise reaction to steering inputs. The new chassis has been engineered to provide vibration isolation and stable, confidence-enhancing body control, making it reassuringly comfortable even on coarse roads.

Focus Brakes – Assured performance

The Focus braking system is summed up in three words: confident, intuitive and comfortable. Designed and built without compromise to deliver assured performance and to reduce braking distances to a minimum, the braking system delivers a very smooth and defined initial bite at low speeds to optimise urban performance. The relationship between pedal travel and braking force is perfectly balanced, bringing a great feeling of confidence at all speeds. In addition, the n ew Focus now comes with standard Electronic Stability Programme (ESP) with Traction Control in most European markets.

Focus Steering – Precise at all speeds

For ideally weighted, precise steering at all speeds, the Ford Focus is equipped with Electro-Hydraulic Power Assisted Steering (EHPAS).

Ford Focus (European model)

An electro-motor driven pump uses vehicle speed and steering wheel speed as input to calculate the optimum PAS support. It provides class-leading low efforts at the wheel at low speed – ideal when parking – and still provides smooth and progressive feedback when cornering at speed.

The Focus EHPAS system is not dependent on engine speed, making it exceptionally energy efficient. This results in a fuel saving of up to one-fifth of a litre per 100 kilometres, or roughly 3 per cent versus traditional hydraulic PAS systems, as EHPAS effectively ‘reads’ the driving environment and responds accordingly. A stiff steering column plus stiff suspension and steering gear bushes, plus the geometric precision of the Focus steering and suspension systems also contribute to more responsive control.

"While the major changes to the new Focus are most visible in its new exterior and interior design elements, I cannot understate the amount of detailed work that has been put into making the new model more comfortable to drive and to ride in," said Gunnar Herrmann. "I am confident that the new model will delight our existing customers with its new levels of style and substance, and that it will attract even more new customers to the Ford brand with its ’kinetic design’ individuality."


Safety

 Ford Intelligent Protection System

The Ford Focus Ford Focus has always delivered a no-compromise safety and protection package, and the new model continues this tradition under the Ford Intelligent Protection System (IPS) mantle.

The comprehensive and intelligent new Focus safety package includes six airbags, standard ABS, Electronic Brakeforce Distribution, and a rigid passenger cell. ESP with Traction control is now standard equipment (in most European markets), and a range of optional features can be selected, all of which make a positive contribution to the safety story.

Ford Focus (European model)

Options such as Bi-Xenon HID headlamps, the Adaptive Front lighting System, LED rear lights, Ford’s QuickClear heated front screen and Solar Reflect (IR) front screen have a clear safety benefit. Additional technology options that enhance safety include Bluetooth ® and voice control plus a new tyre Deflation Detection System (DDS) and standard emergency hazard warning light activation system.

Ford Focus has always been acclaimed for its excellent on-road driving behaviour, and this core attribute remains for every new Focus model. Focus is engineered to flatter the novice driver and reward the expert with assured and predictable controllability, precise steering and confident, benchmark handling.

The Ford Focus demonstrated as early as 2004 what is feasible in terms of safety in the compact class when it achieved its EuroNCAP five-star award (a total of 35.46 points) for passenger safety and an excellent four-star award for child safety.

By achieving this result in terms of passenger safety, the Focus continues to be placed within the Top Ten ranking of all EuroNCAP tested vehicles to date – an honour that the Focus is pleased to share with the new Ford Mondeo and the Ford S-MAX and Galaxy. Ford is unique in having four models in the top ten EuroNCAP rated vehicles.

There are many contributing factors that came together to achieve this result; the finely tuned combination of a rigid passenger cabin, efficient crush zones and the specific functions that give the Ford Intelligent Protection System its name, including no fewer than six airbags. The goal is to provide Focus occupants with a high degree of safety and protection in real-world driving conditions.

Ford Focus (European model)

"With the already comprehensive safety package in the Focus, we concluded there was limited room for improvement," said Gisbert Gaeb, Ford of Europe’s manager for Safety Body Engineering. "Although the new Focus has been given virtually a completely new outer shell, structurally it is unchanged and therefore continues to offer a high degree of safety."

The engineering team has, however, introduced two completely new safety features to the Focus range.

All new Focus models benefit from the addition of an emergency hazard warning light activation system as standard. It aids the driver in certain hazardous driving situations, by automatically switching on the hazard warning lights whenever the brake performance is more than 6-7m/s ², which is about 60-70 per cent of possible brake performance (10m/s ²). Once switched on the hazard warning lights can be switched off automatically by the system, or at any time by pressing the hazard warning light switch.

With this new system, the risk of suffering a rear impact whilst braking hard is significantly reduced, as following motorists are warned to slow rapidly by the flashing indicators of the braking Focus.

Ford Focus (European model)

In addition, the optional tyre pressure Deflation Detection System (DDS) helps to alert the driver to any issue with possible tyre damage or deflation. If pressure loss is experienced in one or more of the tyres, the ABS-ESP module will detect a different spin diameter for the affected wheel(s) and warn the driver via an indicator in the instrument panel. This allows the driver to act quickly and prevent such situations in which the car may behave erratically, as a result of possible tyre damage.



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