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Ford unveiled the new 2010 Taurus today at the Detroit Auto Show. sales will begin in the summer, and prices will start at $25,995 – the same price as 2009 models. The 2010 Taurus comes with a more sculpted and powerful design, with new headlights combined with recessed parking lamps frame a new expression of the signature Ford three-bar grille and a new lowered roofline. It gets new exterior colors: Candy Red Metallic Tint, White Platinum Metallic, Steel Blue Metallic, Gold Leaf Metallic and Ingot Silver Metallic and new 17- to 20-inches wheels. Inside, a forward-leaning center stack – home to the climate controls, audio components and available navigation screen – flows in a continuous unbroken form through the instrument panel and down into the center console. The smart design allows for the interior to be formed with unbroken lines to impart seamless quality and craftsmanship. The 2010 Taurus comes standard with Ford’s proven Duratec 3.5-liter V-6, generating 263 hp and 249 lbs-ft of torque. The engine is mated to a six-speed automatic transmission with a Grade-Assist hill-holding rollback prevention feature, paired with an economical 2.77 final drive ratio.
Press release after the jump.
The Ford Taurus – the car that changed America’s view of full-size sedans – is all-new for 2010 and ready to take on the world’s best, with an upscale new design, impeccable driving dynamics, class-leading technologies and an unbeatable price tag. “The new Taurus sets the pace for Ford’s growing new car launch momentum,” said Mark Fields, president of the Americas. “This sedan completely redefines expectations of what Taurus stands for – and helps further define what Ford is capable of delivering – quality, fuel-efficient vehicles featuring the latest technologies, wrapped in bold, sporty and expressive designs.” New times, new design“Lightning can strike twice,” said Peter Horbury, executive director of Design for The Americas. “Like the 1986 original, the new 2010 Taurus differentiates by combining style with substance.” Exterior design details are more sculpted and powerful – from the powerdome that speaks to the strength behind its confident grille to the pronounced fenders and fascia. Bold new headlights combined with recessed parking lamps frame a new expression of the signature Ford three-bar grille – and the lowered roofline helps make the new Taurus more aspirational. Inside, a forward-leaning center stack – home to the climate controls, audio components and available navigation screen – flows in a continuous unbroken form through the instrument panel and down into the center console. The smart design allows for the interior to be formed with unbroken lines to impart seamless quality and craftsmanship. Better on-road performance, tooTo match its more athletic looks, the new Taurus features sportier driving dynamics. The 2010 Taurus comes standard with Ford’s proven Duratec 3.5-liter V-6, generating 263 horsepower and 249 foot-pounds of torque. This award-winning engine earns a ULEV-II emissions certification and comes paired with a choice of two new six-speed automatic transmissions. The Taurus SE offers a six-speed automatic transmission with a Grade-Assist hill-holding rollback prevention feature, paired with an economical 2.77 final drive ratio. Chassis and suspension components are tuned to deliver on the sporty and aggressive design with optimized roll stiffness for cornering control, responsive steering with sharp turn-in and precision accuracy. This chassis tuning of the MacPherson front struts and multi-link rear suspension reflects Ford Global DNA, defined by responsive steering and handling, while maintaining a comfortable ride quality. “While driver engagement was a key objective for the new Taurus, we also put huge emphasis on creating a quiet environment,” said Chief Engineer Pete Reyes. “Wind tunnel development time was important to reduce noise, vibration and harshness, but it also helped with fuel economy. Customer-focused technologiesTech-savvy customers will find plenty to like about the new 2010 Taurus. Its technologies enable customer connectivity, while fulfilling desires for personalization, customization and control. This comprehensive list of features isn’t just technology for the sake of technology. These offerings have been selected and developed to provide the ultimate in comfort and convenience for the driver and all passengers. Extensive work has also been done to ensure that these technologies are easy to understand and intuitive to operate. Adaptive Cruise Control also integrates Collision Warning with Brake Support, a new active safety feature. MyKey™ allows parents or fleet administrators to activate a restricted driving mode. When enabled, MyKey features a Persistent Beltminder® with Audio Mute until safety belts are buckled, an earlier low-fuel warning, and consistently engaged AdvanceTrac® stability control, Blind Spot monitoring, Cross Traffic Alert and Forward Collision Warning. Additional programmability includes restrictions on audio volume, limiting top speed to 80 mph and speed chime warnings at 45, 55, or 65mph. Blind Spot Information System (BLIS®) consists of two multiple beam radar modules, one each per rear quarter panel. When an approaching vehicle enters the defined blind spot zone, an indicator alert provides warning to the driver in the corresponding side view mirror. Voice-Activated Navigation System with SIRIUS Travel Link™ uses an 8-inch screen to present a birds-eye-view map with 3D landmarks. The system responds to voice commands for destination programming and route selection. In addition, it provides enhanced route guidance features such as street name announcements and detailed freeway exit, turn and ramp position lane guidance. The screen can be personalized with up to 32 pictures, sized up to 1.5MB. The system also incorporates the SIRIUS Travel Link, offering availability of current weather and ski conditions, a five-day forecast, local fuel pricing by cost per gallon as well as brand, sports scores and movie listings. This provides minute but continuous pelvis movement, stirring a change of muscular activation helping a driver avoid back pain. Taurus safety begins with a body structure optimized for strength and stiffness. The energy-absorbing front structure features octagonal front frame rails, tunnel rails and “shotgun” front structural members designed to absorb and redirect crash forces away from the passenger compartment. Other key safety features include:Side Protection And Cabin Enhancement (SPACE™) Architecture is comprised of a hydroformed cross-car beam embedded in the floor between the door frames, providing additional strength in the side of the vehicle. In the event of a side impact, the beam helps divert crash forces away from the occupants. A strong roof cross member and side impact door beams work with the floor-mounted tube to further improve side impact protection. AdvanceTrac® electronic stability control predicts the vehicle’s intended path, using sensors to detect and measure oversteer and yaw, while continuously monitoring vehicle speed, throttle position and steering wheel angle. When the system senses a loss of wheel traction, engine torque is reduced and braking is applied in conjunction with the standard Anti-lock Braking (ABS) system. The system also incorporates traction control to aid drivers when operating the vehicle on loose or slippery surfaces. “Customers will find a lot to love about the new Taurus,” Fields said. ---- DesignThe 2010 Taurus takes craftsmanship and attention to detail to a whole new level. Outside, Taurus quality is evident in body panel gap margins that rival costly German sedans. This improved craftsmanship is the result of the expanded use of computer-aided design and computer-aided engineering during the Taurus development cycle. On the inside, Taurus quality, craftsmanship and attention to detail are direct results of three factors:
“The door panels are a terrific example of technology adding to Taurus craftsmanship,” said Lon Zaback, interior design manager. “With our supplier partner, we’ve developed a cost-effective method to give each of the interior door panels, within a Taurus, a hand-crafted appeal, a unique texture and a signature all its own.” While each door in a Taurus interior has the same designed appearance, this unique process gives each interior panel a “fingerprint”. The concept of “mass customization” means that a customer – looking closely – will see minute textural differences between each door in their Taurus – as if each one was hand-wrapped individually. Another element of attention to detail in the Taurus interior design is the reduction of gaps between panels. An improved assembly process makes this craftsmanship possible. The center console is assembled into the vehicle which creates an integrated look, rather than being a sub-assembly created elsewhere and added as a complete unit. ---- Inspired by musicPopular culture is filled with examples of cars inspiring music. The Beach Boys loved their “Little Deuce Coupe” and, of course, Wilson Pickett sang about “Mustang Sally.” A diverse range of musical artists, including Alicia Keys, Paul Oakenfold, Kem, Anthony Hamilton and Citizen Cope, influenced the design of the all-new 2010 Ford Taurus. “Citizen Cope’s music is so fresh and new – such a unique sound,” Lucas said. “Fresh, new and unique are some of the same qualities we were looking for in the new Taurus, so the music is such a great match to the vibe we were aiming for with the car.” Music in the Taurus Design Process “I worked on this program from the very start, watching the car develop every step of the way, and even I gasped the first time I saw our finished ‘show car,’ ” she said. “When we revealed the car to the larger Ford team, we had music that matched that enthusiasm. It really helped match the excitement level we were looking for, and the spontaneous standing ovation from the audience proved we had struck a chord.” ---- Multi-Contour Seat with Active MotionFord Motor Company’s new seat technology will give drivers a massage for their aching backs, providing a refreshing and comfortable driving experience. Working with input from back pain specialists and orthopedic surgeons, Ford researchers and engineers have taken seat comfort and driver relaxation to a superior level. Ford’s Multi-Contour Seats with Active Motion™, an industry-exclusive feature debuting on the 2010 Taurus and Taurus SHO, could help prevent back pain. “Multi-Contour seats will be a real benefit for long distance drivers, or people with back trouble,” said Steve Mitchell, Ford product design engineer. “This seat is above the rest in North America – nobody else offers anything like it.” The seat provides more comfort, while helping keep drivers more alert and safe. Active Motion massage provides minute movement and encourages blood flow, which helps prevent driver fatigue. Driver fatigue can occur when muscles become tired from remaining stationary for long periods of time. However, Multi-Contour Seats with Active Motion provides an average tension relief of 60 percent, allowing the driver to remain relaxed, even after an extended journey. “The seat was tested for comfort on long drives,” said Jeroen Lem, a research engineer for Ford. “After a four-hour non-stop trip, the driver was able to exit the car feeling relaxed and without pain. This product keeps you moving so that you can drive longer.” ---- 3.5-liter EcoBoost V-6 engineThe arrival of the 3.5-liter EcoBoost V-6 engine is eagerly anticipated by customers who want power without sacrificing fuel economy. Available on the 2010 Taurus SHO this summer, the twin-turbocharged, direct-injection 3.5-liter EcoBoost V-6 engine delivers the horsepower of a normally aspirated V-8 with the fuel efficiency of a normally aspirated V-6. To ensure the 3.5-liter EcoBoost V-6 engine delivers quality performance, a team of engineers subjected it to an extensive battery of tests as part of the company’s engine “boot camp.” EcoBoost System and Component TestingThe rigid testing includes 20 individual dynamometer-level tests designed to push the engine to its limits. The testing protocol verifies the reliability of the complete engine system under maximum engine speeds and loads, coolant and oil temperature and customer driving patterns. “This was a critical test for us, and the EcoBoost fleet passed with flying colors,” said Brett Hinds, Ford’s Advanced Engine Design and Development manager. “We’re confident that EcoBoost is ready to provide consistent performance in varied conditions.” Designed for a life cycle of 150,000 miles or 10 years, EcoBoost’s turbochargers feature water-cooled bearing jackets. This architecture is designed to prevent oil “coking” that could occur in previous-generation turbochargers. The new design means that EcoBoost drivers don’t need to observe special operating precautions, such as idling the engine before switching it off. As the first Ford EcoBoost engine makes its production debut, it has earned its stripes in Ford’s engine boot camp. It uses that same grade of engine oil specified by Ford for gasoline engines, and oil changes are scheduled at the same 7,500-mile intervals. ---- TechnologyAdaptive Cruise Control allows the driver to set the vehicle cruising speed while using radar technology to monitor traffic travelling up to 600 feet ahead, automatically adjusting speed to help maintain a safe distance between vehicles. Multi-Contour Seats with Active Motion™ are an industry-exclusive feature for both the driver and passenger that reduces fatigue, integrating a six-way lumbar support and subtle rolling pattern massage. Sony® Audio System features a Class D full-digital amplifier, full DSP capabilities, Dolby® Digital 5.1 sound, 12 high-quality Sony speakers and 390 Ford SYNC® is the fully integrated, in-vehicle voice-activated communications and entertainment system, with 911 Assist™ and Vehicle Health Report functionality. SYNC’s USB port and Bluetooth capability connects to MP3 players, memory sticks and smartphones. 911 Assist will place a call to a local emergency operator in the event of an air bag deployment incident. Launching with the 2010 Taurus, the newest version of SYNC includes a GPS receiver and Traffic, Directions and Information services that offer turn-by-turn route guidance and access to personalized content such as sports scores, news, and gas prices. Rear View Camera activates when reverse gear is selected, providing the driver with additional rear visibility, projecting on the windscreen mounted rearview mirror. Blind Spot Information System (BLIS®) consists of two multiple beam radar modules, one each per rear quarter panel. When an approaching vehicle enters the defined blind spot zone, an indicator alert provides warning to the driver in the corresponding side view mirror. Available EcoBoost™ V-6 provides premium performance and fuel economy. This 3.5-liter twin-turbo V-6 delivers V-8 output – with 365 horsepower – without compromising its V-6 fuel economy. Available on the sportier version of the flagship sedan – the Taurus SHO (Super High Output). Rain-Sensing Wipers use an advanced optical sensor to detect the intensity of rain and/or snowfall to adjust wiper speed. Power Sunshade is a luxury-class feature that shades the back windshield at the touch of a button, keeping the car cooler and more comfortable. MyKey™ allows parents or fleet administrators to activate a restricted driving mode. When enabled, MyKey features a Persistent BeltMinder® with Audio Mute until safety belts are buckled, an earlier low-fuel warning, and consistently engaged AdvanceTrac® stability control, Blind Spot monitoring, Cross Traffic Alert and Forward Collision Warning. Additional programmability includes restrictions on audio volume, limiting top speed to 80 mph and speed chime warnings at 45, 55, or 65mph. SecuriCode™ Keyless Entry Keypad enables vehicle access by unlocking the driver’s door using a five-digit code on the new keypad system flush-mounted on the driver’s side B-piller. Intelligent Access with Push Button Start allows the driver to enter the car and start the engine by simply carrying the key fob as they approach and enter the vehicle. SelectShift Automatic® with Paddle Controls provides conventional automatic operation or a manual shift mode that gives the driver complete control over gear selection. Collision Warning with Brake Support uses a radar sensor to detect moving vehicles ahead and provides a visual “heads-up” warning signal transmitted across the base of the windshield and an audible warning when slower-moving traffic is detected ahead. The system also pre-charges the brakes and engages an electronic brake assist to help the driver stop more quickly. 1 comments: Ford Taurus
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Posted on
06.16.2009 @ 21:39