2011 Ford Super Duty

Press release

 When choosing a work truck, commercial and fleet operators demand the best. The all-new 2011 Ford F-Series Super Duty delivers, with significantly improved torque and horsepower as well as class-leading fuel economy from both the new 6.7-liter diesel and 6.2-liter gasoline engines that build on the line’s heritage of best-in-class towing and payload.

“Having the most capability means a customer doesn’t have to marginalize any segment while he tries to maintain and build his business,” said Jim Michon, truck fleet marketing manager. “Our customers expect the leadership capability that our trucks deliver and, with the 2011 Super Duty, they’ll also gain a significant improvement in fuel economy. It’s a win-win situation for commercial and fleet owners.”

The next-generation Super Duty builds on its legacy of capability, reliability, durability and dependability.

“Our customers can’t have their truck ‘call in sick,’” Michon said. “The Super Duty truck is their lifeblood. They need it out there every day.”

The 2011 Ford Super Duty line, which includes pickup trucks (F-250 through F-450) and chassis cabs (F-350 through F-550), is well positioned to address the needs of commercial and fleet customers in several ways.

Lowering the cost of ownership

Both the new 6.7-liter Power Stroke V-8 turbocharged diesel and new 6.2-liter gasoline powertrains will deliver significantly improved fuel economy while also maintaining Super Duty’s best-in-class towing and payload. The architecture of both engines has been optimized for efficiency, as has the new TorqShift heavy-duty six-speed transmission.

The transmission’s fluid change interval also has been extended, in part due to a dual filter that provides fine filtration and large capacity in a single package. The dual filter also eliminates the need for a spin-on external filter.

The new 6.7-liter diesel’s architecture reduces down time during service work, which helps get vehicles back on the road faster. During service on the turbocharger, for example, the body/cab does not require removal, reducing labor time. Service time on the EGR (exhaust gas recirculation) cooler and high-pressure fuel pump also is expected to be markedly reduced because of the new layout. The new spin-on oil filter makes that servicing easier as well.

The new Power Stroke, featuring Tow Haul Mode with the integrated engine exhaust brake, helps improve driver confidence with large loads and prolong brake pad life.

Bottom line: Super Duty is the “and” solution, providing both capability and low cost of ownership that customers truly appreciate in a challenging economic environment.

New-to-segment Live Drive PTO (Power Take Off) adds capability

One of the functional improvements with the new transmission is the addition of segment-first Live Drive PTO (Power Take Off) capability. On 2011 Super Duty diesels with the PTO prep option, the PTO output gear is linked through the torque converter to the engine crankshaft. This allows the transmission to power auxiliary equipment such as snowplows, aerial lifts, tow truck lifts, cement mixers or dump trucks. The power is available any time the engine is running.

Pioneered on agricultural applications, the Live Drive feature is particularly useful when mobile PTO function is required during start-stop operations, such as salt spreading, cement pouring or snow plowing. “A fully functional Live Drive mobile PTO will allow Super Duty customers to take full advantage of the equipment on their trucks,” said Al Bruck, powertrain operations manager.

Flexible fueling options

The new diesel engine is compatible with biodiesel up to B20. Likewise, the new 6.2-liter V-8 gasoline FFV-capable engine can run on E85 ethanol.

“For some of our fleet customers, having the option and flexibility of using biofuels is extremely important,” said Todd Kaufman, F-Series chassis cab marketing manager, noting the lower emissions biofuels offer.

Carryover gasoline engine

The proven 6.8-liter V-10 gasoline engine remains in the lineup for F-450 and F-550 chassis cab customers interested in upfitting bodies and boxes to the chassis. The five-speed TorqShift automatic transmission remains as well.

“A lot of F-450 and F-550 commercial customers have built their businesses around our truck with that configuration, so it’s important we retain that,” said Kaufman.

Variety of trim levels

The F-Series Super Duty offers a variety of trim levels – XL, XL Décor, XLT, Lariat and King Ranch® – to suit each customer. Some owner/operators, for example, opt for the King Ranch trim level, which includes Chaparral Leather seats, to help complete their “office.” In each level, customers will find more comfortable seats based off those in the current F-150.

Technology to help your business

Available Ford Work Solutions is one of many technologies that can help owners manage their business from the work site. Ford Work Solutions delivers four innovative features:

• An in-dash computer developed with Magneti Marelli and powered by Microsoft Auto that provides full high-speed Internet access via Sprint Mobile Broadband Network and navigation by Garmin. It’s the first broadband-capable in-dash computer in production. This system allows customers to print invoices, check inventories and access documents stored on their home or office computer networks – right on the job site.
• Tool Link™, a Radio-Frequency Identification (RFID) asset tracking system developed in association with DEWALT, the industry leader in professional power tools, and ThingMagic, the industry expert on embedded RFID technology. This enables customers to maintain a detailed real-time inventory of tools or equipment stored in the pickup box.
• Crew Chief™, a fleet telematics and diagnostics system, which allows small fleet owners to efficiently manage their vehicles, quickly dispatch workers to job sites and keep detailed vehicle maintenance records.
• Cable Lock security system, developed in association with Master Lock®, the industry-leading lock manufacturer, discourages theft of expensive tools too large to fit in the cab.

“Ford Work Solutions is a real game-changer,” said Kaufman. “It provides another way for the owner to improve the productivity of his Super Duty ‘tool’ by increasing access and onboard capability. Paperwork – including billing, quotes and work orders – can be accessed, modified and printed right there in the truck. He doesn’t have to wait until he gets back to the office or back home to do it.”

SYNC®, Ford’s industry-first, voice-activated hands-free communications and entertainment system, leverages industry-leading voice-recognition software, integrated GPS technology and a customer’s Bluetooth®-capable mobile phone. SYNC’s new application, Traffic, Directions & Information, provides simple hands-free access to personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather.

As with all Ford products, customer feedback played a vital role in developing the all-new 2011 Super Duty, especially with commercial customers.

“We’ve had our key fleet customers involved every step of the way as we’ve developed the new 2011 Super Duty,” Michon said. “Their valuable input has been reflected in the new truck, from the major features such as B20 capability to more minor, but still important, items such as driver manual lumbar on the vinyl seat. Thanks to the input of our customers, and the strong capability and focus of our engineering, design and manufacturing teams, the new 2011 Super Duty achieves a whole new level of capability.”

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Exterior and interior

The design team for the 2011 F-Series Super Duty knows what customers demand of Ford’s hard-working pickup truck. The challenge is to deliver in new and exciting ways.

“Built Ford Tough is the most important and enduring attribute of the F-Series Super Duty truck,” said Ed Golden, chief designer. “For 2011, we’ve continued in that direction, evolving the Super Duty line with more boldness. Our customers demand a well-engineered truck, one that will perform the maximum duty they expect from it. Our design has to reflect that.”

Bigger and bolder defines the front end. With the addition of the all-new, more powerful 6.7-liter Power Stroke® V-8 turbocharged diesel as well as a new 6.2-liter V-8 gasoline engine, the hood was redesigned with a prominent inverted power dome that gives an indication of the significantly improved torque and horsepower each engine will deliver.

“The Super Duty is all about power and capability, and we wanted to make that obvious,” said Brad Richards, exterior design manager.

The grille surrounds especially emphasize the bigger and bolder look, with “Super Duty” stamped onto the upper grille. Combinations of chrome, black and body color are available on the multi-piece grille, depending on the series.

“One of the unique visual aspects of the Super Duty is the inlets at the outboard edges of the grille,” said Golden. “The center grille bars wrap in aerodynamically at the ends. From one side you see the bars, and from the other you see the openings – almost like a jet engine’s air intake.”

Bigger, stronger than ever

The theme of interlocking parts is echoed throughout the exterior, emphasizing the 2011 Ford F-Series Super Duty’s enduring strength.

The iconic Ford oval is bigger – by approximately 50 percent, to about 13 inches across – and bolder as well to complement the new front end. “It’s the biggest Ford oval anywhere except at the top of World Headquarters,” Richards quipped. “The owners of these trucks are very proud of their vehicles and like what the Super Duty says about them and their lifestyle. It’s not a bashful vehicle by any means.”

The grille openings have been optimized for maximum cooling efficiency and minimum drag. A deeper air dam – extended to about six inches – has been added to the front to deflect air away from the underpinnings for better aerodynamics, which also adds to fuel efficiency. A shorter air dam is available for off-road customers. The headlamps are the largest ever for a Super Duty.

The larger wheel lips and new wheel and tire lineup help emphasize Super Duty’s bolder look and stronger appearance, especially on two-tone models. Wheels range from 17-inch steel up to 20-inch polished units, depending on series: XL, XLT, Lariat and King Ranch®.

Exterior trim highlights

• XL Décor package features chrome bumpers and chrome center caps on the wheels
• XLT adds a chrome grille, fog lamps and chrome surrounds on the side vent badging
• Lariat adds two-tone on wheel lip
• King Ranch adds unique painted grille surround, wheels, Pale Adobe box top moldings and running board, and King Ranch badging

Available Tough Bed

Ford also offers Tough Bed®, a unique, military-grade, factory-installed spray-in bedliner. The polyol-based elastomeric film and isocyanate hardener are applied to the pickup box by a precision high-pressure automated sprayer to ensure one thin, smooth, even coat – unlike the traditional hand-spray application of aftermarket bedliners.

The finer application ensures the bedliner materials won’t run or sag on the inside walls of the box, and also minimizes unnecessary weight. Its uniformly textured surface also helps minimize load slippage while delivering a premium appearance.

All-new flow-through console heads interior upgrades

Leading the list of increased interior functionality is the flow-through console. The design team took advantage of Super Duty’s steering wheel-mounted gearshift to create a console that flows from the instrument panel to the backseat, brimming with large, customizable and versatile storage space. The larger space also provides room for two HVAC ducts to the backseat.

Highlights of the new flow-through console include:

• The main storage bin, which is lockable, encompasses many attributes to help make the 2011 Ford Super Duty the perfect office on wheels. The base includes a rubber mat with a lip that aids storage of items such as laptops, notebooks or binders.
• Customers can use the hanging tray for change – slots for pennies through quarters are provided – or to store other items such as screwdrivers or other tools. At least $7.53 in change can be held in the slots – $4.25 in quarters, $2.30 in dimes, 80 cents in nickels and 18 cents in pennies.
• The hanging tray can be removed to create file storage with the available file hangers.
• The underside of the console bin lid includes storage options for pens, pencils, highlighters, business cards, tire gauges, small flashlights and tissue, among other items.
• Map pockets are provided on both driver and passenger sides.
• A two-level front storage compartment accommodates four cup holders, which are in two identical, removable modules. Each module can be individually removed to create larger storage tray spaces, or both can be removed and easily stowed for even more open space. A false-bottom tray, sitting just below the cup holder modules, creates an additional storage compartment that also can be removed to create one deep tub of storage space.
• Standard 110-volt inverter and socket at the rear of the console.
• 12-volt powerpoints at the rear of the console and inside the main bin; the powerpoint in the main bin is raised for easier access and a cord pass-through notch allows coiled cords or multiple cords to pass through the console with the armrest lid closed.

The cup holders – four in front and two in the rear – are modular and configurable. Each contains a rubber insert that can be removed for larger beverages. For a thermos – or a really big thirst – the front storage compartment contains a footprint for a 64-ounce beverage, which is accessible by removing the false-bottom tray and one cup holder module.

Enhanced seats provide more comfort

The seats of the new Super Duty are based off the well-received seats from the Ford F-150 and feature improved comfort and support, upgraded cloth and leather, and have available 10-way power adjustments. The front seats can be heated and cooled, and the driver’s seat has manual lumbar support standard. Lockable, underseat storage also is available.

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Powertrain

Leadership demands continuous improvement. When it comes to Ford F-Series powertrains, continuous improvement has been a constant across several dimensions. Fuel economy. Torque. Horsepower. Durability. Reliability. Flexible fueling options.

All those attributes are available and apparent across all F-Series truck lines, ready for customers to do their jobs with the best combination of capability and fuel economy. The next-generation Super Duty, available in 2010, features all-new diesel and gasoline engines and a new TorqShift® six-speed automatic transmission, enabling best-in-class towing and payload.

“All of our customers, especially our truck customers, demand solutions – not compromises,” said Barb Samardzich, Ford vice president, Global Powertrain Engineering. “They’re unwilling to sacrifice fuel economy for capability or trade off durability for flexible fueling. Our lineup of truck powertrains will provide the power, fuel economy and flexibility they need.”

Built Ford Tough testing for durability

The new engines and transmission are proved out by Ford’s intensive development and testing protocol. First, extensive CAD (computer-aided design) and CAE (computer-aided engineering) work is completed to identify any potential challenges before hardware is created, which not only is time efficient, it also helps ensure quality at the outset.

In keeping with F-Series Built Ford Tough heritage, components are tested in the laboratory with a regimen designed to exceed what even the harshest user might dish out. Engines and transmissions literally run continuously for several hundred hours. Finally, a battery of in-vehicle, real-world tests validates the work done in laboratories.

The next-generation Super Duty arrives with two all-new technologically advanced engines: the 6.7-liter Power Stroke V-8 turbocharged diesel and the 6.2-liter gasoline V-8. The Ford-engineered diesel engine utilizes inboard exhaust architecture, an automotive-industry first for a modern production diesel engine. The exhaust manifolds reside in the valley of the engine instead of outboard, while the intake is outboard of the engine. The cylinder heads essentially are flipped around in comparison with previous V-8 engine architecture.

This unique layout combines the best of proven technology with new, patented approaches backed by an extensive testing regimen to assure customer satisfaction. The 6.7-liter Power Stroke V-8 turbocharged diesel engine will deliver significant improvement in torque and horsepower as well as class-leading fuel economy, further strengthening Super Duty’s best-in-class towing and payload capabilities.

Key features of the new 6.7-liter Power Stroke V-8 turbocharged diesel engine

• Compacted graphite iron engine block
• Aluminum cylinder heads
• Turbocharger with dual-sided compressor wheel that works in a single housing uniquely center-mounted on the engine block
• Unique inboard exhaust and outboard intake architecture
• High-pressure fuel system – new Bosch 29,000-psi common-rail fuel-injection system
• Biodiesel compatible up to B20

Key features of the new 6.2-liter V-8 gasoline engine

• Increased torque, horsepower and fuel economy
• Cast-iron engine block and four-bolt main bearing caps, with cross bolts, for durability
• Aluminum cylinder heads, with two valves per cylinder, and two spark plugs per cylinder
• Cast-iron crankshaft, with dual-mode damper
• Forged steel connecting rods
• Cast-aluminum pistons, with cooling jets
• Single overhead camshaft with variable valve timing and roller-rocker shaft valvetrain
• Magnesium cam covers for lighter weight
• Stamped-steel oil pan
• Composite intake manifold
• Stainless steel fuel rail; port fuel injected; mechanical returnless fuel system
• 9.8:1 compression ratio
• E85/flex fuel capable

New transmission harnesses the increased power

Ford’s new 6R140 heavy-duty TorqShift™ six-speed transmission was developed specifically to manage the increased torque produced by the new Power Stroke diesel engine. Its components are largely shared with the gasoline engine as well, helping improve the overall efficiency of that powerplant. By design, the new 6R140 transmission seamlessly delivers the enormous low-rpm torque produced by the new diesel engine and efficiently manages the higher rpm of the new gasoline engine.

The 6R140 six-speed automatic transmission balances customer desire for convenience during routine operation while also allowing for complete manual control. Ford’s SelectShift Automatic™ transmission functionality features two benefits of particular use to Super Duty customers.

One is Progressive Range Select. With this feature, a toggle on the shift lever allows the customer to reduce the range of available gears while in Drive. When the customer “taps” down into Range Select mode, the display shows the available gears and highlights the current gear state. This feature will allow the customer to limit use of upper gears when heavily loaded or while towing on grades.

For full manual function, customers also can pull the shift lever into “M” for manual mode and use the same toggle switch to select the gear desired. The display will show the selected gear and the control system will lock the torque converter and hold that gear for a full manual transmission feel.

Finally, segment-exclusive Live Drive Power Take Off (PTO) is enabled by the new transmission. On 2011 Super Duty diesels with the PTO prep option, the PTO output gear is linked through the torque converter to the engine crankshaft and is available any time the engine is running. This allows the transmission to power auxiliary equipment to run devices such as snowplows, aerial lifts, tow truck lifts, cement mixers or dump trucks with maximum flexibility. Pioneered on agricultural applications, the Live Drive feature is particularly useful when mobile PTO function is required during start-stop operations, such as salt spreading, snow plowing or cement pouring.

EcoBoost for truck applications joins F-150 lineup

Joining the lineup for the F-150 in 2010 is a version of Ford’s EcoBoost engine, specially engineered and optimized for truck applications.

This new engine builds off the strengths of the EcoBoost system, which include:

• Peak torque that begins at a low engine speed and continues across a wide rpm band, making it ideally suited for trailer towing and other truck applications.
• Direct fuel injection, which uses high-pressure fuel injectors to spray a fine mist of fuel directly into each cylinder. This precisely controlled fuel delivery improves the engine’s transient response, contributes to improved fuel economy and enables improved emissions, particularly at cold start.
• Turbocharging for increased boost and power; precise controls mean instant spool up.
• 20 percent better fuel economy and reduced CO2 emissions compared to a larger naturally aspirated engine.

Expecting more and delivering more

Leadership is expected of F-Series, which has been the best-selling truck in the U.S. for 32 straight years. Historically, best-in-class towing and payload capability and legendary Built Ford Tough durability have driven F-Series customer loyalty. The new 6.7-liter Power Stroke diesel and 6.2-liter V-8 gasoline engines with significantly improved torque and horsepower as well as enhanced productivity with class-leading fuel economy give Ford customers even more reasons to stay loyal in the years ahead.

“Customer loyalty and leadership are earned only by delivering a superior product,” Samardzich said. “Our customers want – and deserve – continuous improvement in: torque, horsepower, fuel economy, capability, reliability and all the comforts, conveniences and technologies available.”

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Featured technology

The 2011 Ford Super Duty contains a wealth of new technologies – from all-new powertrains to software designed to take full advantage of the truck’s continuing best-in-class towing and payload capability – so that customers can get the job done efficiently. Ford research shows that 97 percent of Super Duty customers tow, underscoring the importance of the new Super Duty’s best-in-class towing capability.

Key to helping customers of the all-new Super Duty take advantage of this capability is an all-new available 4.2-inch LCD (liquid crystal display) Productivity Screen. This screen offers menu options, giving the customer important information related to fuel economy and towing performance. The menu is navigated through a five-way button on the steering wheel.

“Our research told us that Super Duty customers use their vehicle as a mobile office every day to get the job done, and they want technology that will help them be more productive,” said Dante Williams, applications engineer.

“Our new LCD Productivity Screen helps them manage their trucks and their work for the benefit of their customers through more visual data, text data and displays,” Williams said. “The information is more complete and more detailed, but presented in an engaging, easy-to-use manner.”

Ford used this extensive customer feedback to develop the system, which interfaces easily to meet their needs. The new LCD is positioned between the tachometer and speedometer, and the familiar Built Ford Tough “slam” greets the customer at key-on. A closer look at the six base menu options, each of which can be customized by the customer:

1. Gauge mode: Checking direction and temperature

• Graphical compass display can be configured to rotate directions
• Actual temperature of the oil and transmission (gas engine); turbo boost gauge for diesels

2. Trip computer: Counting the miles

• Information on two trips available
• Trip time and mileage
• Gallons of fuel used and miles per gallon (mpg)

3. Fuel economy: Up-to-the-second information

• Fuel history can be broken down to three time periods
• Five resets are available to track fuel history
• Fuel economy displays miles to empty, as well as average and instantaneous mpg

4. Truck applications: Engaging off-road mode; towing functionality

• Off-road screen allows customers to see the lateral, vertical and turning radius of their maneuvers
• Customers can access information about various features, depending on the model, such as Electronic Locking Differential, Hill Descent Control™, 4x4 system and traction control to help make informed decisions on what technologies might be of use in a given situation
• Trailer tow customers can:
  • Name and change a trailer, allowing customers to track mileage and store gain settings via the Trailer Brake Controller on the instrument panel
  • Delete trailers
  • Access information on features such as Trailer Brake Controller or Tow Haul
  • Choose the type of trailer connected and go through a connection checklist – conventional, fifth wheel and gooseneck options are supported

“The checklist can be especially helpful to a novice tower,” said Williams. “The screen takes customers through the process, so no matter what sort of connection they are using, they can tow with greater confidence.”

Three distinct checklists can be accessed and include:

• Ball coupler connected and locked?
• Tongue jack raised?
• Mirrors adjusted?
• Electrical wiring connected?
• Lights functioning correctly (running lights, left/right turn and brake lights)?
• TBC (Trailer Brake Controller) gain setting adjusted?
• Wheel chocks removed?
• Safety chains connected?

5. Settings: Customers are able to

• Turn features on or off
• Change duration of lamps
• Change compass zone
• Change operating condition for maintenance schedules
• Set oil life percentage

6. Information: Set MyKey, navigate and view warnings

• The MyKey™ feature allows the owner to set driver preferences
• The System Check screen displays information such as oil life, engine hours, engine idle hours and open doors
• Warnings, such as “left rear door ajar,” can be displayed graphically
• All-new messages and warnings include Trailer Sway Control, Hill Descent Control, tire pressure monitoring system and diesel-specific messages

All-new powertrains enable enhanced productivity and convenience
All-new powertrains join the lineup for the 2011 Super Duty. Available are the all-new 6.7-liter Power Stroke® V-8 turbocharged diesel engine and the new 6.2-liter V-8 gasoline engine. Each will deliver significantly improved torque and horsepower as well as class-leading fuel economy. Managing those new engines is the new 6R140 heavy-duty TorqShift® six-speed automatic transmission, which has SelectShift™ capability and several enhanced customer-driven features, like Progressive Range Select and Tow Haul capability.

The Progressive Range Select feature allows a customer, through a toggle on the shift lever, to reduce the range of gears while in Drive. When the customer “taps” down into Range Select Mode by pressing the toggle switch on the shift lever, the display shows the gears available for the transmission to shift to, and also continuously updates the current transmission gear.

Customers also can switch to manual mode and use the same shift toggle to select the gear desired. The torque converter aggressively locks up while in this manual mode and holds the gear to provide manual transmission-like control, yet is smart enough to downshift if the driver comes to a stop and forgets to downshift.

Enhanced Tow Haul Mode with Integrated Engine Exhaust Braking

This feature provides better control when hauling a heavy trailer load, especially when going down grades. Downshifts are commanded through brake pressure; enhanced customer control is enabled by a brake pressure transducer, which monitors the actual brake pressure applied. For even greater trailer control, the 2011 Ford Super Duty harnesses the power of the all-new Power Stroke diesel, which increases engine exhaust back pressure to help slow down the vehicle and trailer. There’s no button to push; the diesel powertrain calibration automatically increases the engine exhaust back pressure, making it seamless to the customer.

Technology and connectivity features

The 2011 Ford Super Duty includes a wealth of features to aid productivity at the job site and provide more conveniences to customers. Standard and available 2011 F-Series Super Duty technology features include:

• Ford Work Solutions, which features in-dash computer, Tool Link™, Crew Chief™ and Cable Lock
• MyKey (standard on all Super Duty pickups)
• Auxiliary audio input jack
• SIRIUS® Satellite Radio
• SYNC® with Traffic, Directions & Information
• Voice-activated navigation system with touch-screen display
• Reverse Vehicle Aid Sensor
• Rear View Camera
• Power Code™ Remote Start System
• PowerScope™ trailer tow mirrors
• Integrated Trailer Brake Controller

Technology to make work easier

Ford Work Solutions features an in-dash computer that provides full high-speed Internet and wireless accessories that include a printer; Tool Link, a Radio-Frequency Identification (RFID) asset tracking system that enables customers to maintain a real-time inventory of tools and equipment in the vehicle; Crew Chief, a telematics and diagnostics system to inform fleet managers of their fleets’ locations and maintenance needs; and Cable Lock, a security system to secure large tools or equipment in the cargo area.

The industry-exclusive PowerScope side mirrors, which power-fold and power-telescope to enhance the towing experience, now are standard on some Super Duty models, as is the Rear View Camera and SYNC, Ford’s industry-first, voice-activated hands-free communications and entertainment system.

SYNC has been expanded to include Traffic, Directions & Information, an application that leverages industry-leading voice-recognition software, integrated GPS technology and a customer’s Bluetooth®-capable mobile phone. New SYNC applications provide simple hands-free access to personalized traffic reports, precise turn-by-turn driving directions and up-to-date information including business listings, news, sports and weather.