At the end of 2010, Ford ran an interesting poll to find a name for their 2012 Mustang V6 Performance Package. After 1.4 million fans took the opportunity to make their suggestions known on the company’s Mustang Facebook page, Ford has decided to call the package Mayhem.
"We saw great enthusiasm from fans, with tons of creative, unique names coming in," said Brian McClary, Ford social and emerging media specialist. "The contest was twofold – it let us engage with fans by letting them have a say, and it helped build awareness for the package."
The man behind the name came from Charlotte, N.C. and as his prize, Ford has provided him with a three year lease on a 2012 Mustang equipped with the Mayhem Mustang Package.
The new Mayhem package will be offered with the same all-aluminum Ti-VCT V6 engine producing 305 HP as found in the standard model, but will benefit from a few extras. A unique electronic stability control calibration with sport mode for performance driving has been added to boost the driving experience and Mustang GT front and rear brake calipers with performance friction pads do their job by providing greater stopping force. The upgraded Mustang will also receive Mustang GT coupe front and rear stabilizer bars, Mustang GT front struts and rear shocks/springs, a Shelby GT500 rear lower control arm, and a strut tower brace for increased body rigidity. There will also be unique 19-inch wheels wrapped around Pirelli performance tires, some unique badging, and a 3.31 rear axle ratio for quicker off-the-line acceleration.