Ford is looking to re-launch the classic Escort nameplate for the Chinese market. The new Ford Escort Concept debuted at the Shanghai Motor Show and will be a compact four door sedan in its reincarnation.
The Escort name brings back memories of the 60’s and 70’s cars that were popular rally racing cars or the popular selling cars from the 80’s and 90’s. The nameplate is still very big in China where older cars command a premium.
The concept has styling much like that of other recent Fords, such as the Focus and Fusion . The front features a large angular grille that sets the styling tone for the vehicle. It also features bold lines that flow smoothly from front to back.
The car looks to help Ford gather more sales in the emerging Chinese market, as the American automaker is tries to gain foothold in the Asian market. The hope is that the Escort will give them a leg up.
Hit the jump to read more details about the Ford Escort Concept.
The concept Escort has styling much like that of other recent Fords, such as the Focus and Fusion. The front features a large Aston Martin -like front grille that sets the styling tone for the vehicle and contoured lines that flow smoothly from front to back.
The Escort features angular taillights that include turn signals that flow with the lines of the rear of the car. The flowing lines help give the car the feel of a continuous design flow. This time around, the Escort will have four doors which should make it a practice choice for young buyers in the Chinese market.
Gallery Ford Escort Concept
The Escort interior was not shown. It is a safe bet that trim levels similar to the Focus will be available in the production version of the car. This should mean good quality materials and Sync.
No information has been released about the potential drivetrain options. However, we expect a 2.0-liter four-cylinder option with 160 horsepower with a possible EcoBoost option that could be the basis for a higher-performance variant with around 270 horsepower.
No pricing information is available, but we expect that closer to launch of the production car. We estimate that the price will need to start around $17,000 (about 106,000 Chinese Yuan) to give it a chance to compete in an overcrowded compact sedan market.
The Lancer offers from 152 horsepower up to 237 horsepower in a sporty four-door sedan, giving it good performance for its class. The large, angular grille that is split by the front bumper sets the tone for the vehicle. It features a wedge-like profile with crisp lines that enhances its sporty nature. The biggest downside to the Lancer is the fact that its interior is very dated and really needs a complete overhaul.
Gallery Mitsubishi Lancer
The Sentra comes with a 1.8-liter engine with130 horsepower, which is fine to get you where you are going, but it lacks the performance of its competition. The exterior styling is sleek and combines curves with angular lines for a clean look. The interior is modern and is one of the best that you will find in its class. It combines high-quality materials, a modern design and the controls are well laid out. Nissan has a very well designed car, but we wish it was available with a more powerful engine.
Gallery Nissan Sentra
The Ford Escort looks to help Ford gather more sales in the important Chinese market. With China’s growing middle-class, Ford wants to get into the market early to stay in the minds of potential buyers. They are hoping that the small sedan will
There is no official word on if the car would be sold in the American or European markets at a later date.
- Sleek exterior styling
- Just a concept car at this point
- Possibly for the Chinese market only
Gallery Ford Escort Concept
With an eye to the future in China, Ford also has taken the wraps off a new concept car as it works to offer customers greater choice in the growing C-segment. Ford is using the Shanghai show as an opportunity to display the Ford Escort Concept to Chinese consumers seeking a fun driving experience and high level of technology, consumers who also value exceptional roominess, uncompromised functionality and sophisticated design.
“This compact concept highlights the strength of our global One Ford approach to vehicle design, and represents how we can make use of our global design language to bring refined designs to attainable vehicles,” said Jim Farley, executive vice president, Global Marketing, Sales and Service and Lincoln, Ford Motor Company. “Designed with the Chinese consumer in mind, the new Escort Concept has the potential to strengthen our product portfolio here in China as we take advantage of opportunities for diversification within the compact car segment.”