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2013 Ford Mustang by SEMA Businesswomen's Network

The 2012 SEMA Auto Show is still months away, but there’s already plenty of details about a certain model to be displayed at the show. Ford will be donating a 2013 Mustang GT designed and built by the SEMA Businesswomen’s Network (SBN). The car will be auctioned off with all the proceeds going to the SEMA Memorial Scholarship Fund.

SBN will develop three design renderings for the build, but only one will be chosen for the final model. Fans will have the duty of choosing this final design between May 23 - June 3, 2012, with the winning design being announced on June 5. The car will be built in July and August at the SIM Headquarters in El Segundo, CA, with several of SIM’s female employees participating on the build. Important modifications will be made to the engine, undercarriage, drive train, interior, sound system, exterior, and paint.

"When JoAnn approached me with the idea of a project vehicle built by women, I immediately thought it was a great way to underscore how passionate and involved women are in the automotive industry," said Marla Moore, SBN Chairperson. "Others (Ford, Source Interlink Media and the SEMA Scholarship Committee) immediately agreed and quickly joined forces to launch the first-ever SEMA project vehicle build powered by women."

"Ford Motor Co. is enthusiastic about sponsoring the SEMA Mustang Build," said Sherry Kollien, SBN Project Vehicle Coordinator for Ford. "The Mustang is the ideal vehicle for the project given its broad demographic appeal and its ability to be customized to fit the unique needs of all consumers, enthusiasts and women across multiple life stages. We have long known that women have more than 50 percent decision-making power in vehicle purchase decisions, but increasingly they are customizing to match their own unique personalities."




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