Long relegated as a mid-tier, mid-size sedan, the Ford Taurus was one of those cars that needed a refreshed styling, especially considering the growing number of competitors coming out on the market these days.
Fortunately, the people at Ford seem to have taken the challenge to task by introducing a refreshed and much-improved 2013 Taurus at the New York Auto Show.
Suffice to say, it was a tough task for Ford to shed some of the negative stereotypes given to the Taurus. A lot of people said it was chubby while some had pointed words on the car’s overall design.
For the 2013 model, Ford seems to have addressed a lot of these connotations, giving the car a more appealing look to quiet down its naysayers. While the styling refresh certainly gave the Taurus a more palatable appearance, its the addition of a new engine - a 2.0-liter EcoBoost four-cylinder turbo engine - that seems to have given the Taurus the right kind of buzz.
Details on the Ford Taurus after the jump.
Exterior and Interior
The styling package for the 2013 Ford Taurus remains largely the same as that of the current generation, although there are a few styling tweaks done to differentiate it from the existing model, including restyled headlamps, a new trapezoidal grille, a new front bumper, modified taillights that now come with larger LED lights, and a set of new allow wheels.
Inside, changes were also done, albeit in a subtle and discreet fashion. The dashboard has been redesigned to go along with a new steering wheel and a number of new technological additions, including the new MyFord Touch system.
In terms of performance, the old 3.5-liter V6 engine will have a few improvements, raising the engine’s output to 290 horsepower and 255 lb/ft of torque to go with the 3% reduction in fuel consumption. On top of that, Ford also has a new 2.0-liter four-cylinder EcoBoost turbo powertrain that produces 237 horsepower and 250 lb/ft of torque with a fuel consumption of 31 mph on the highway.
Despite the new details on the car, the pricing for the 2013 Ford Taurus has not yet been announced. If we were to make a guesstimate on the tag, we’ll peg it at somewhere around $25,995, the base price given to the recent Taurus types, including the 2010 model.
The New York Auto Show was full of debuts for next generation models and one of them figures to give the 2013 a serious run for its money: the 2013 Chevrolet Malibu. Looking at the specs for both cars, the Taurus has the clear leg up on the Malibu in terms of engine output with the latter having a 2.5-liter ECotec four-cylinder powertrain that produces somewhere around 190 horsepower and 180 lb/ft of torque. While these numbers haven’t been officially confirmed by the folks of Chevrolet, it certainly is worth noting the noticeable difference in the two car’s performance capabilites.
Even the Taurus’ looks, a long-standing deficiency on Taurus models of the past, has been improved tremendously to the point that it looks a lot more aggressive than the Malibu. Being a mid-size sedan, some people might prefer a classier look on their cars and the new Taurus delivers on that end too, mixing both style and sportiness to an impressive engine line-up.
The days when the Taurus was reduced to laughingstock status have gone out the wayside. Although we still have concerns about the car’s rear end looks, the front side certainly more than makes up for it.
Love the front end restyling
New engine gives better options
Sporty looks erases "chubby" tag
The rear is still bland
More interior upgrades please
Might still be a tough sell given the competition