The Ford Fiesta is already a very fashionable hatchback . It’s up to date, it comes with plenty of options, and its compact body has received a host of cool liveries at various auto shows. However, that didn’t stop the Blue Oval manufacturer from enhancing the car’s trendy appeal by launching a couple of special-edition models.
This time though, Ford is looking into a popular photography trend called "color popping". It’s a technique in which pictures are converted to black and white with only a small portion left to appear in color. Don’t worry though, Ford is not trying to sell you a white Fiesta with yellow mirror covers. These special-edition hatchbacks are finished in contrasting red and black combos and offered in two distinct color schemes.
As it stands, Ford is gunning for customers "with a passion for style and an eye for quality and detail." Is it just me, or the Fiesta Black and Red Editions are the Mini Coopers of the Ford lineup?
Click past the jump to read more about the 2014 Ford Fiesta Black And Red Editions.
Ford Fiesta Black And Red Editions in detail
Both vehicles are finished in Race Red, a color borrowed from the 2015 Ford Mustang , and Panther Black, a glossy, pitch-black shade available on the Focus . Making these three-door Fiesta even more special are the sporty body kits adorning each example. The package includes sports bumpers, extended wheel arches, new side skirts and a rear spoiler. Just add a powerful engine and these Fiestas are ready for some gymkhana action.
The Fiesta Red Edition is obviously the one wearing the mostly Race Red suit, while its roof and mirrors are dressed in Panther Black. The striking combo continues up front where the grille surrounds and the small spoiler lip are finished in the same Panther Black hue. On the sides, the bright-red exterior is enhanced by a set of black alloy wheels featuring an eight-spoke design. The 16-inch rollers are standard, while the 17-inch shoes can be had as an option.
Moving over to the Fiesta Black Edition, Ford is playing the color switcheroo. The hatch now wears a more elegant Panther Black tuxedo, while the flashy Race Red paint oozes onto the roof and mirrors. The Black Edition is by far the more convincing hatch of the pair, as the red-coated front grille surrounds and spoiler lip provide a much stronger contrast. The wheels, however, remain black, and we can’t thank Ford enough for that. Paint those wheels red and the whole effect is ruined.
The contrast theme is carried through the cabin as well, but this is where the two version no longer complement each other. The color scheme, identical no matter the exterior combo, includes gloss-black center stack and door handles, and black leather sports steering wheel and gear lever adorned by red stitching. The sports seats are trimmed in Charcoal Black fabric, while the floor is hidden underneath black mats. Naturally, both the seats and the mats come with red contrast stitching.
There is no word on pricing and availability, but Ford says both models are set to go on sale later this year. Unfortunately, since the package is only offered on the three-door Fiesta and don’t expect to see these special-edition hatches showcase their fancy looks in the United States.
The new Fiesta Red Edition and Fiesta Black Edition feature striking two-tone styling that reflects the photography trend for “colour popping” – drawing attention to a specific detail with vivid colour – and takes inspiration from contrasting colour trends seen in sectors from fashion to consumer electronics.
Encouraged by a growing demand for designs with strong visual impact, Ford’s vehicle personalisation team has delivered a head-turning twist on the Fiesta’s exterior and interior with contrasting red and black colour schemes delivering two distinctive vehicles with visibly different characters.
The new Ford Fiesta Red Edition and Fiesta Black Edition models are designed to offer dynamic new styling and performance for Fiesta customers with a passion for style and an eye for quality and detail.
“Striking two-tone designs are really in vogue and it’s a wider cultural trend that you can see in everything from smartphone covers to men’s shoes, which are increasingly offered in traditional dark colours but with bold, contrasting lining or stitching,” said John McLeod, chief designer, Vehicle Personalisation, Ford of Europe. “Customer desire for more vibrant, expressive styling is great news for designers; it gives the chance to really explore the boundaries and exploit a vehicle’s design.”
The two bold new Fiesta models – Race Red with black roof and Panther Black with red roof – also feature contrasting colours for the mirrors, front bumper, and around the grille.
The vehicle personalisation team selected red and black from a wide range of possible colour blends because of the combination’s traditional association with sportiness – a renowned Fiesta character trait further enhanced for the Fiesta Red and Black Editions with a sport suspension set-up, tuned Electronic Power Assisted Steering and the debut of a 140 PS version of Ford’s multi-award-winning 1.0-litre EcoBoost engine.
For both the Fiesta Red Edition and Fiesta Black Edition the contrasting roof colour is painted to deliver a consistent and higher quality gloss finish than can be achieved using a foil applique or sticker.
“The roof contrast really accentuates the Fiesta design by highlighting the flow through the front pillars and over the top of the car,” McLeod said.
The contrast theme is carried through the interior, where both models feature gloss black centre stack and door handles; black leather sports steering wheel and gear lever gaiter with red stitching; black floor mats with red stitching; and Charcoal black sport seats with contrasting red stitching.
“Red is traditionally the more sporty colour; it’s very vivid and can really make the lines and details of a car stand out, while black cars tend to be a little more sophisticated and subtle, McLeod said. “However, black provides a more versatile background for strong contrast, so the red details create a truly arresting design. Both cars deliver an execution that’s bold, distinctive and contemporary.”
Both models feature a bodykit with sports bumpers, side skirts and rear spoiler, and are available as 3-door only equipped with Panther Black 16-inch or optional 17-inch alloy wheels.
The Fiesta Red Edition and Fiesta Black Edition models go on sale later this year.