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2015 Ford Focus Sedan

The 2015 Ford Focus Sedan looks different, doesn’t it? That’s because Ford really went into detail on giving the sedan a refreshed look, at least much more than what you would expect when the word "refresh" is thrown around. But that’s been a Blue Oval strategy for the past few years and with that increased emphasis on keeping the car looking as fresh as possible should translate into renewed interest from the market.

In a lot of ways, the 2015 Focus Sedan is the latest example of that because the car is essentially the same save for the new face and a few interior updates. It’s hard to go against this strategy because Ford has been doing it in some capacity in the past few years and there have been occassions when other brands have adopted the same mindset.

But the real question is whether all these changes are enough to compel a new wave of buyers to be interested in the Focus Sedan, especially when you consider that it’s got some notable rivals in the form of the Honda Civic and the Toyota Corolla .

Ford’s banking on it and to its credit, it’s putting a lot of chips on the table to do it.

Click past the jump to read more about the 2015 Ford Focus Sedan.

Exterior

Ford Focus Sedan

the 2015 Focus looks a little bit different, particularly in the front where a new hood, a new grille shape and a revised lower fascia make their debuts.

It’s a little bit of an understatement to say that the 2015 Ford Focus Sedan comes with an entirely new look because at its heart, the treatment is still largely the same. But it does come with some significant alterations that points to Ford’s aggressive strategy of incorporating mid-life upgrades to its models.

That’s why the 2015 Focus looks a little bit different, particularly in the front where a new hood, a new grille shape and a revised lower fascia make their debuts. The changes are really noticeable to the point where the Focus now looks more in line with its smaller brother, the Fiesta .

As for the rear section of the Focus Sedan, new features like the tail lamps and the two-piece trunk lid have been added, although much of the design from last year’s model remains virtually intact.

2015 Ford Focus Sedan - Exterior Dimensions

Wheelbase (in.)104.3
Length (in.)178.5
Height - empty (in.)57.7
Width (in.) excluding mirrors71.8
Width (in.) including mirrors80.5
Width (in.) mirrors folded74.1
Track width - front/rear (in.)61.2/60.4

Interior

Ford Focus Sedan

The revamped center console looks a little cleaner than last year's models, even if the overall configuration remains the same

The interior follows the exterior’s treatment, with Ford providing subtle but still meaningful improvements. The revamped center console looks a little cleaner than last year’s models, even if the overall configuration remains the same. The seats also look like they’ve had some work done on them, which could only mean that they ought to be a little more comfortable to sit on.

Other than these upgrades, as well as the reconfigured cup holders on the center stack and the improved Sync voice command system with connected apps, the interior of the 2015 Focus Sedan isn’t too different from last year’s model.

2015 Ford Focus Sedan - Interior Dimensions

Head Room - Front (in.)38.3
Head Room - Rear (in.)38
Shoulder Room - Front (in.)55.6
Shoulder Room - Rear (in.)53.7
Hip Room - Front (in.)53.9
Hip Room - Rear (in.)52.7
Leg Room - Front (in.)41.9
Leg Room - Rear (in.)33.2

Drivetrain

Ford Focus Sedan

Ford's award-winning 1.0-liter EcoBoost engine makes ts way into to the 2015 Focus Sedan

Ford’s award-winning 1.0-liter EcoBoost engine makes ts way into to the 2015 Focus Sedan, providing an efficient and steady powertrain that should continue to live up to its standing as the winner of the International Engine of the Year back in 2012 and 2013.

It’s not going to blow your socks off with its power because with a 100-horsepower output, there’s only so much it can really do. But it does offer excellent fuel economy and for a car its size, performance isn’t really as important as having a car that drivers can enjoy for long stretches at a time without worrying about finding the nearest gas station.

That’s the benefit Ford claims the EcoBoost technology has, allowing even the smaller-displacement engines to deliver significantly better fuel economy that the bigger displacement versions.

ford didn’t offer information on what other engines will make their way to the sedan, but I assume we will see the 2.0-liter four-cylinder from the 2014 model as the base engine. This engine makes 160 horsepower and 146 pound-feet of torque/

Type1.0-liter EcoBoost2.0-Liter Four-Cylinder
Horsepower (HP @ RPM)100160 @ 6,500
Torque (LB-FT @ RPM)TBA146 @ 4,450
TransmissionSix-Speed TransmissionFive-Speed Manual

Prices

Ford Focus Sedan

Ford has yet to release pricing for the 2015 Focus Sedan, but it shouldn’t be too far off from the $16,605 price of the base S Sedan and the $23,515 price for the Titanium Sedan.

Competition

Honda Civic

Honda Civic

The Ford Focus Sedan belongs in a market where a couple of iconic heavyweights already belong in. Unfortunately for the Honda Civic Honda Civic , its recent run of ineptitude has really dampened its own expectations. The 2012 model, pegged as a next-generation offering, was an unmitigated disaster, forcing Honda to offer a refreshed model a year later. But even that failed to get some traction, so Honda again went for a revised look in 2014, steering the Civic towards a more masculine design that it should have carried in the first place.

Where the Civic gets a distinct advantage over the Focus Sedan is in the engine department. Unlike the latter opting to go the fuel efficient route, Honda retained its 1.8-liter, inline-four engine for the Civic, one that’s capable of producing 143 horsepower and 129 pound-feet of torque.

Pricing for the Civic is also competitive to the Focus Sedan with the base Civic Sedan LX 5MT retailing for $18,390 all the way up to $24,240 for the EX-L Navi CVT.

Toyota Corolla

Toyota Corolla

The Toyota Corolla will always provide stiff competition in its market, in large part because of name recognition and consumer trust attached to that name.

In 2014, Toyota rolled out the new Corolla and the results were nothing short of spectacular. The more aggressive front section was a big improvement over its predecessor, and the interior also received plenty of new digs, expressed in decent materials with good fit and finish.

It’s powered by a 1.8-liter in-line four that makes enough power to move the car — 140 horsepower in its sportiest form. Power is routed through either a six-speed manual or a CVT drone-box.

Starting price for the Corolla is $16,800 and grows to $21,300, which is also in the ball park on the price Ford is asking for the Focus Sedan.

Conclusion

Ford Focus Sedan

Apart from the obvious competitive nature of its segment, the Ford Focus Sedan still has a lot to prove if it hopes toppling its more established rivals. The aesthetic changes on the front end should go a long way in gaining new customers, but even with that and the promise of excellent fuel efficiency, 100 horsepower isn’t enough when you’re dealing with cars like the Toyota Toyota Corolla and the Honda Civic. Consider the Focus Sedan a good alternative, but as far as first choices are concerned, it’s going to be a tough sell.

LOVE IT
  • Improved SYNC should be helpful
  • Gains impressive new look
  • Efficiency is its calling card
LEAVE IT
  • Underwhelming power
  • Plenty of rivals
  • Slow sales in the US dampening growth in China

Press Release

Ford Focus retains its title as world’s best-selling vehicle nameplate for 2013, according to Ford analysis of the just-released full-year Polk new vehicle registration data from IHS Automotive. The news comes as a new Focus four-door sedan prepares to make its debut at next week’s 2014 New York International Auto Show.

Ford Focus Sedan

Registrations of the compact Focus were up 8.1 percent with 1,097,618 cars sold worldwide last year. That compares with global Focus sales of 1,014,965 in 2012.

Market gains for Focus continue to be driven by consumer demand in China. China registrations were up 50 percent in 2013 to 403,219 vehicles, up from 268,354 vehicles in 2012. China now is responsible for just more than one out of three Focus vehicles sold globally, based on Polk data.

The debut of the new Focus four-door sedan and the Focus Electric in New York follows the Geneva Motor Show debut in March of the new Focus five-door hatchback and wagon. A new version of the performance Focus ST will be shown later this year.

The redesigned Ford Focus offers a bolder exterior design, a more intuitive and upscale interior, a host of technologies uncommon for a compact car and the additional powertrain option of Ford’s award-winning 1.0-liter EcoBoost® engine with a new six-speed manual transmission in the U.S.-spec Focus. While U.S. EPA fuel economy ratings are not yet available, Ford expects the 1.0-liter EcoBoost Focus to raise the bar in fuel efficiency among non-hybrid compact vehicles.

Ford Focus Sedan

For 2015, Focus adds an SE Sport Package, which includes new body treatments, paddle shifters (requires automatic transmission), a revised touring suspension, 17-inch black gloss aluminum wheels and P215/50 HR-17 tires.

The paddle shift feature provides drivers an additional element of control by allowing them to simulate the manual gear selection aspects of a manual transmission and extract more power from their engines.

Also notable for 2015, Ford’s popular MyKey® feature will be standard on all trim levels. An all-new heated steering wheel will be available as well as 10 different wheels as factory options.

“It is remarkable to see Focus again lead the industry as the No. 1-selling vehicle nameplate on the planet,” said Jim Farley, Ford executive vice president, Ford Motor Company Global Marketing, Sales and Service and Lincoln. “With the new car, we’ve raised the bar again, showcasing Ford’s commitment to continuous improvement – adding better technology for drivers and a sleeker, more modern exterior across the entire Focus family.”

Ford Focus Sedan

While the latest Focus is essentially the same worldwide, color preference varies. In the U.S. market, Sterling Gray is the most popular at 21 percent of sales, with Tuxedo Black second at 15 percent. In China, Crystal Solid White is overwhelmingly the most popular with just more than 50 percent of sales. Candy Red is second at 17 percent.

Fiesta world’s best-selling subcompact
Ford’s analysis of Polk new vehicle registrations also confirms Ford Fiesta earned the top spot as the best-selling subcompact car globally, with 735,299 registrations for 2013.

Together, registrations of Ford’s small cars – Fiesta and Focus – totaled 1,832,917 vehicles last year, which is a 4.3 percent increase from 2012.

Award-winning 1.0-liter EcoBoost
In addition to a host of styling and technology advances, the new Focus will offer the efficient, fun-to-drive 1.0-liter EcoBoost engine with a six-speed manual transmission. Automotive journalists globally named it International Engine of the Year for 2012 and 2013.

Ford Focus Sedan

“The 1.0-liter EcoBoost engine is proof that excellent fuel economy and performance can come in one package,” said Raj Nair, group vice president, Ford Global Product Development. “Focus is already known for bringing together efficiency and fun, and our latest offering will bring consumers a whole new level of enjoyment – on the road and in what they’ll save at the pump.”

The smallest engine in Ford’s growing EcoBoost family – already available in Fiesta - will come standard in Focus with an Auto Start-Stop feature that automatically shuts down the engine at stops and instantly turns it back on at takeoff.

EcoBoost technology combines smaller-displacement engines with turbocharging, direct injection, variable valve timing and proprietary Ford software to bring customers outstanding performance and fuel economy. Ford EcoBoost engines can deliver significantly better fuel economy than larger-displacement gasoline engines.

New Focus customers also will enjoy a quieter ride, achieved by thicker carpets and side window glass and improved engine-bay insulation.

Ford Focus Sedan

Stylish new Focus
The new Focus arrives with a bolder look. It features a restyled hood and grille, signature LED lighting for headlamps and taillamps, new rear lamp clusters and a restyled trunk lid. Four-door and five-door versions will be available in the United States.

Inside, colors and materials have a clean, modern look, with satin chrome detailing, new seat trims and switches, and an available heated steering wheel. A new center console incorporating adjustable cupholders improves storage capacity.

Advanced technologies
A package of sensors brings a new level of convenience for compact car customers by adding driver-assist technologies, including a rear view camera, available Blind Spot Information System and a lane-keeping system.

Standard on Focus for the first time, the rearview camera will appear on either a 4.2-inch screen or the 8-inch screen that comes with MyFord Touch®-equipped cars.

BLIS® uses two advanced multiple-beam radar modules, the same used with cross-traffic alert, which are packaged in both rear quarter panels. The radar identifies when a vehicle enters the defined blind spot zone and illuminates an indicator light on the corresponding sideview mirror, providing a warning that a vehicle is approaching.

Should a Focus driver start to drift out of the current lane without a turn signal activated, the lane-keeping system provides a warning through a series of steering wheel vibrations that mimic a rumble strip. If the unintended lane departure is not corrected by the driver, the aid function of the system actively applies steering to help the driver direct the car back toward the center of the current lane.

The new Focus benefits from advancements in exterior styling, interior design, powertrain and technology, as well as suspension and chassis upgrades.

Ford Focus Sedan

These include a new shock absorber valve design providing improved interior quietness, and a change to the rear suspension to give drivers a more connected feel to the road. The electric power-assisted steering has been retuned to make the driver feel even more connected to the road.

Enhanced SYNC AppLink
Focus drivers will have access to powerful new capabilities thanks to a host of functions developers can integrate as they modify their apps to communicate with enhanced SYNC® AppLink™.

Android and iOS smartphone users can download more than 60 AppLink-enabled apps from the Apple App Store and Android market.

New functions include:

Connected apps can access a variety of real-time vehicle data such as speed, acceleration, odometer and location information that can be used by the app to further customize and personalize the owner experience. For example, access to the in-vehicle GPS signal can enable more precise and accurate location-based services than phone sensors
More consistent user experience thanks to voice pass-through capability. This enables developers to use on-device or cloud-based voice-recognition systems to evaluate driver commands, meaning drivers can use the same set of voice commands to control an app when connected to the vehicle as they would use when not connected
Notifications read aloud as a driver enters the car, with no need to touch the phone. Best of all, alerts are available any time a mobile device is connected to SYNC AppLink, even if the app is not currently active. This means a driver could get an alert about a traffic jam ahead while listening to the radio or using another app

Ford builds the Focus in eight manufacturing plants on four continents. Facilities in Germany, the United States, Russia, China, Vietnam, Thailand, Taiwan and Argentina have a combined capacity to build more than 1.5 million Focus cars annually at a rate of more than two per second.

Ford Focus Sedan

Since the launch of Focus in 1998, the best-selling vehicle nameplate in the world for two years running has sold more than 12 million vehicles globally.



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