So here we are on April Fool’s Day eve and we are getting prepared for the most confusing day in the automotive calendar year. You see, nearly all of us Automotive journalists have a comedic age of roughly 12 to 15 years old and we can’t help but toss a few “big stories” your way in the hopes of tricking you into believing a complete fallacy. Even yours truly did so last year with my return of Merkur article .
Apparently, the press folks over at Subaru missed April Fool’s Joke 101 in school, as they attempted to fool us about a new BRZ that was coming out. The “press release” stated that an AWD Diesel Hybrid BRZ was to be released by 2015. Sounds like a great Joke, right?
Sure, it is a great premise for a joke — it almost caught us off-guard — but they completely missed the mark, in our opinion.
First of all, you never want to place a fake press release with the date of “April 1, 2013” when it is only Mach 31st – that’s a dead giveaway. Secondly, you’ve gotta make it somewhat believable. Word it like any other press release and don’t get all cheeky in the release – that just gives it away before you even finish reading it. Lastly, don’t let people know it’s an April Fool’s Day joke until the next day or at least for a few hours, unless it is something that can really cause issues.
Well, Subaru managed to break all three of those rules with their release on the “new” BRZ Hybrid Diesel. I guess we have to give them credit for showing a sense of humor…
Click past the jump to read the fake press release and let us know what you think: hilarious or epic fail.