From the series: "Which was first: the chicken or the egg?" we present you the latest series of Sealed Air’s Professor Packaging called "Will it Break?" It is pretty clear that the new series if a spoof of Top Gear’s "Will it Drift" question, except that it is more fun to watch!
Professor Packaging took an egg to a famous racetrack where he tied it to a the back of a Caterham 7 racecar in an attempt to see if the egg would break or not while the car is driving at high speeds. Behind the wheel was young driver Daniel Lloyd – AKA “Stag” – who did quite an amazing job behind the wheel.
So, what do you think; did the egg brake or not? Check the video to learn the answer to this question and also let us know what show do you prefer: "Will it break?" or "Will it drift?"
The Fast and Furious franchise is preparing to release the sixth installment in a month’s time and as you can expect, the hype and buzz surrounding the movie is deafening.
Recently, NitroRCX produced a short parody video of the Fast and Furious 6 Super Bowl commercial we saw last February. Although not entirely a parody in every sense of the word, the re-edited trailer does have one huge difference from the real version: it makes use of R/C cars in place of the real, live models used in the movie.
Despite the small flaws in the “remake,” this version of the trailer definitely hypes us up for the new movie.
A case can definitely made that this version made by NitroRCX has served as a better trailer for the upcoming blockbusters than any of what we’ve seen in the past months.
Click past the jump to check out the actual trailer from which this parody version was based on
Ah, April Fool’s Day has finally arrived and the news wire was chock-full with fake stories and all sorts of Tom Foolery. We ran into our fair share while combing the wire for good stories and thus far, have run into a few goodies. So, we’ll outline a few of our favorites.
First up is the “Driver Mod” courtesy of Stage 3 Motorsports. For “only” $300,000, you can buy this easy-to-install modification that replaces, well, YOU with an autonomous driver that will make your car smoke the competition. The only flaw is that it is not compatible with pine-scented air fresheners… Then again, who really is?
Another one we found rather hilarious is the report from Left Lane News of an AWD M5 diesel wagon with a manual transmission. Granted, this one was a tad over the top and the commenters didn’t take to well to it, but we still found the smorgasbord of Bimmer models rolled into one gut wrenching.
The BRZ Hybrid Diesel Convertible press release would have made it into this list had it been executed a little better. But, we’ll give Suby credit for at least trying.
Click past the jump to read more of our favorites and the TopSpeed April Fool’s article
So here we are on April Fool’s Day eve and we are getting prepared for the most confusing day in the automotive calendar year. You see, nearly all of us Automotive journalists have a comedic age of roughly 12 to 15 years old and we can’t help but toss a few “big stories” your way in the hopes of tricking you into believing a complete fallacy. Even yours truly did so last year with my return of Merkur article.
Apparently, the press folks over at Subaru missed April Fool’s Joke 101 in school, as they attempted to fool us about a new BRZ that was coming out. The “press release” stated that an AWD Diesel Hybrid BRZ was to be released by 2015. Sounds like a great Joke, right?
Sure, it is a great premise for a joke — it almost caught us off-guard — but they completely missed the mark, in our opinion.
First of all, you never want to place a fake press release with the date of “April 1, 2013” when it is only Mach 31st – that’s a dead giveaway. Secondly, you’ve gotta make it somewhat believable. Word it like any other press release and don’t get all cheeky in the release – that just gives it away before you even finish reading it. Lastly, don’t let people know it’s an April Fool’s Day joke until the next day or at least for a few hours, unless it is something that can really cause issues.
Well, Subaru managed to break all three of those rules with their release on the “new” BRZ Hybrid Diesel. I guess we have to give them credit for showing a sense of humor…
Click past the jump to read the fake press release and let us know what you think: hilarious or epic fail.
We gotta say, we haven’t laughed this hard in a long time.
Pepsi’s outrageously hilarious "Disguise" campaign has become a hit on the Interwebz, but this one, involving Jeff Gordon, has to be the funniest one of them all.
Disguised as "Mike," Gordon takes an unsuspecting Chevrolet salesman for quite the ride in a Chevrolet Camaro the latter probably wasn’t expecting. Gordon makes up the guise that he’s a dorky middle-aged man who drives a minivan and Steve, the salesman, buys it hook, line and sinker.
Gordon...or Mike...starts of the test drive pretending to not know how to handle the Camaro. But soon enough, he was blasting the muscle car around the vicinity prompting the shell-shocked Steve to actually fear for his life.
The salesman bought so bad that he threatened to call the cops after the test drive, forcing Gordon to reveal his true identity much to the surprise of Steve, who promptly asked the NASCAR driver if "they can do it again.”
A must-watch if you’re looking to get off your day on the right - and light - foot.
Leave it to Audi to take advantage of an opportunity to get some digs on a rival automaker.
With the unexpected Super Bowl power outage taking well over 30 minutes to get resolved, the German automaker decided to throw a grenade Mercedes’ way. In case you didn’t know, the Superdome is officially titled as the Mercedes SuperBowl by way of Merc’s sponsorship of the dome.
So with the lights out, Audi went to Twitter to send a hilarious tweet Mercedes’ way. Here’s what it said:
"Sending some LEDs to the @MBUSA Superdome right now..."
Shots fired! Shots fired!
To be fair, the lights did come back on, but it was still another ingenious dig by an automaker that’s fast becoming one of the must-follow Twitter accounts in the industry. Remember their previous shots at Acura and its NSX Concept for "spiking" the design of the 1991 Quattro Spyder?
This Mercedes zing, though, is a lot funnier than that one.
When you work with people - and we can’t honestly find any segment of the industry that does not require it - there will always be at least one person not happy with the things you do or decide. Exactly the same happened to Porsche in India where apparently they managed to get their former dealer - Precision Cars - very angry.
In fact, things are very complicated as Precision Cars filed a criminal case against Porsche and the courts in Jaipur decided that Porsche CEO, Mattias Müller, and eight other Porsche execs can be arrested and issued warrants for said arrests.
In 2003, Porsche announced that Precision Cars would be its local distributor of cars in India. However, all of that changed in May of last year, as Porsche selected Volkswagen to be their distributor instead. Now Precision Cars claims they were not notified of the change and that leads to a breach in the contract.
Along with the criminal case against Porsche execs, the dealer also asked Interpol to help them attempt to apprehend "the bad guys." We highly doubt that Mr. Müller is sweating over this ordeal, as reports say that Porsche’s official response was “Good luck with that.”
It is pretty funny on one hand, but on the other hand, Porsche will have a lot to lose if they are forced to stop their activities in India, considering it has been a growing market in the past few years.
We’re going to make some popcorn and continue to watch this circus unfold…
A while ago, Ferrari celebrated reaching the milestone of having 8 million Facebook fans with a very cool video showing the 458 Italia doing burnouts. But now that 2 million more fans have been added to the mix, bringing the total to 10 million fans, Ferrari has prepared something a little bit more special.
This time, Ferrari produced a funny animation video featuring Ferrari chairman Luca di Montezemolo, Formula One drivers Felipe Massa and Fernando Alonso, and the automaker’s 10 million “fans.” Well, not exactly, but we do not want to ruin the surprise so we will let you watch the video to see what we are talking about!
Now we are pretty curious to see what Ferrari will prepare when it hits 15 million Facebook fans. Maybe a contest with a sweet prize, like, maybe a 458 Italia or something like that…
Of all the Top Gear cast members, there’s no denying that the most mysterious of them is the man in the white helmet and jumpsuit. The man people affectionately call the Stig.
Unlike Jeremy Clarkson, James May, and Richard Hammond, the Stig is a man shrouded in mystery, opting to have Clarkson introduce him with the phrase "Some say..." So the question has been around for years. What’s the deal with The Stig? Who is he? Where does he come from? Why does he love Ricky Martin?
Tons of questions and few answers. That is, until now.
See, the Stig now has a book. Well, actually it is a book about him called "The Stig. The Untold Story." Apparently, he wasn’t a big fan of the project by publisher Ebury and, as the promo video shows, has gone to great lengths to ensure that the public doesn’t even sniff the pages of the book.
Some say he doesn’t like to have his private life cast into the public spotlight while others say he’s just doing it to further promote the book. As a man whose actions (probably) reflect his words, The Stig’s actions at a local Tesco market gives you a hint that there might be something about this book that he doesn’t want us to read.
Last month, we reported that Lotus’ future was safe and that we may see a new Esprit on the roads. Today, British magazine, AutoCar, is offering a few more details on the rumored British supercar, including some insight on its powertrain.
AutoCar is reporting that the Esprit’s production is effectively complete, but there are still some lingering problems. Those problems are that Lotus is camshaft-deep in legal battles and unpaid bills, and lacks consistent management.
Rumor has it that if — and we stress if — the Esprit hits production, it will feature a 5.0-liter gasoline engine that works in unison with an F1-style KERS system. So what’s so great about that? Well, that will be good for a whopping 650 ponies beneath the Esprit’s sexy hood — 20 horsepower more than the initial rumors.
These 650 ponies are all well and good, but if it’s priced like the 918 Spyder, only a select few may actually be able to afford one. Lotus has your back there too, as Autocar is also putting out there that the Esprit will be closer to the price of a top-line 911, which is roughly £100,000 — around $160,000 at the current exchange rates.
Not only are we anxious to hear that Lotus still has some fight left in it, but we are also ecstatic to hear that the Esprit may return in impressive form and at a relative bargain. Stay tuned!