It’s been four years since Lotus introduced a brand-new model, but the financially troubled automaker could soon bounce back with a couple of new vehicles besides the Elise R that was spotted testing at the Nurburgring in August 2014. According to Malaysian outlet Utusan, the British sports car manufacturer is aiming to save itself from bankruptcy by entering two previously unexplored markets. Specifically, Lotus is planning to develop an SUV and a D-segment sedan (midsize for the U.S. market).
The new plan was devised Jean-Marc Gales, who took over as Lotus CEO in May 2014, and presented at a Board of Directors meeting chaired by Proton executives in Malaysia. Gales, who has previously worked for Citroen , Daimler , GM and Volkswagen , has been appointed to implement a new brand strategy at Lotus, which suffered a $283 million net loss in 2013, when global sales dropped by 40 percent.
Still hoping to sell more than 4,000 vehicles a year, a plan that went down the drain given last year’s disastrous results, Lotus wants a piece of the ever-growing SUV market and a powerful sedan that would appeal to Asian, and especially Chinese customers.
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