GM (General Motors)

GM (General Motors) cars

Posted on by Alexander + 2
Chevrolet Camaro

After filing Chapter 11 bankruptcy last June, GM has decided to launch a marketing campaign centered on “Excellence for Everyone”. The new campaign will feature more of the Corvettes and Camaros we all love. The Detroit automaker doesn’t do a good enough job leveraging those iconic names to help the Chevrolet brand, according to Mark Reuss, president of GM North America.

"When have you ever seen ’Vettes and Camaros in ads for Equinox and Malibu?" he wrote in a web chat with the Detroit Press. "This will change."

Change is something that GM should be getting accustomed to. This effort to boost sales comes after a new CEO, multiple restructurings, and the closing down of some of their dealerships (and then the reopening of some).

We should see the news ads appear sometime in the next couple of months and although the marketing campaign is centered on “Excellence for Everyone”, Reuss assures that this will not be Chevy’s new tagline.

In an unprecedented reversal of fortune, General Motors was outsold by Ford Motor Company in the month of February. Yep, the unquestioned industry leader among all US manufacturers has been bumped off its throne – at least for a month.

Normally, news like this doesn’t make the water coolers the next day, but given the fact that GM has pretty much controlled the US market since the late 20’s, Ford’s accomplishment shouldn’t go unnoticed. For some perspective, just imagine if Pepsi beat Coca Cola in sales for a month or – God forbid! – Adidas trumps Nike in sales for basketball sneakers.

Ford’s February sales amounted to 142,006 vehicles sold, a 43% increase from its February 2009 numbers. GM, meanwhile, sold 141,535 units in February, 12% spike from their numbers in the same period a year ago.

Continued after the jump.

General Motors’ sale of Hummer to Tengzhong Heavy Industrial Machines Co. Ltd. is dead and as a result GM has decided to just wind down the brand.

After months of negotiations, the agreement between Tengzhong and GM stalled because of a multitude of reasons, including poor sales of Hummer and the fact that the sale would go against the country’s increased efforts in curbing gas-guzzling vehicles in favour of more eco-friendly cars. The deal with Tengzhong was supposed to save Hummer from folding, which was what GM initially planned to do if it couldn’t find a partner to buy the brand.

Continued after the jump.

Source: MSNBC

Depending on how much you’ve matured over the years, you should know by now that Santa Claus is nothing more than a symbolism of what the holiday season is all about.

Surely there really isn’t someone from the Arctic with reindeers – one of which, with a red nose, no less – ready to fly him to every chimney all over the world where young children breathlessly await for their presents, with milk and cookies in tow, right?

Well, OnStar’s making you think that Santa is indeed coming to town.
From 6 in the morning on Christmas Eve until the early morning of Christmas Day, you can now keep tabs on where Santa Claus is in the world through your OnStar GPS, thanks to a collaborative partnership between OnStar and NORAD.

According to Scott Kubicki, Vice President of OnStar Service Delivery, helping out the ‘world’s busiest traveler’ is an honor that the company could not refuse. "We know with our core suite of services, Santa’s travels will be much easier," he said.

In the highly-entertaining press release, OnStar described Santa’s recent visit to the OnStar Command Center to “pick up his newly outfitted sleigh and learn about the real services the company offers subscribers and the custom services OnStar created just for him”.

It doesn’t matter if you believe in St. Nick or not, but if you do have OnStar on your vehicle, it’s certainly worth looking into.

Press release after the jump

Source: OnStar

Koenigsegg may have dropped the ball with purchasing Saab but at least somebody has stepped up to take the beleaguered car brand out of GM’s hands – at least some of it. Beijing Automotive Industry Holdings Co. Ltd has bought the intellectual rights for Saab’s 9-3 and 9-5 sedans, in addition to a number of powertrain technologies.

As part of the new deal, BAIC will be manufacturing the 9-3 and 9-5 sedans in China with Saab supplying invaluable knowledge and resource to BAIC as the company begins to improve its future line-up of cars. According to Jan Åke Jonsson, the managing director of Saab Automobile, the sale of the 9-3 and 9-5 sedans to BAIC is a step in the right direction for both companies. "We have developed a good relationship with BAIC and look forward to working with them to integrate this Saab technology into their future vehicles," he said.

Despite the sale of the 9-3 and 9-5 sedans to BAIC, General Motors is still pushing through with selling the entire brand to a number of potential suitors, the most notable of which has become Spyker.

Source: Telegraph

We first saw this car when it made an appearance as Sideswipe in the hit movie Transformers: Revenge of the Fallen and while we had an inkling as to what car would eventually be, it wasn’t until a few days ago when GM officially lifted the covers off to introduce its real name: the 50th Anniversary Chevrolet Corvette Stingray Concept.

Developed mainly to infuse and combine design elements from iconic Stingrays of the past to create a more cutting-edge version for the future, the 50th Anniversary Corvette Stingray Concept is an eye-catcher in every sense of the word.

According to General Motors, the Corvette Stingray Concept was a project undertaken with the sole objective of taking the brand to newer heights, all while retaining its iconic legacy. So in an effort to puts some weight behind their goal, GM left no stones unturned in developing a concept that its predecessors can be proud of. Among the features found in the Corvette Stingray Concept is a clamshell hood, scissor doors, rear-view cameras with night vision enhancement, ergonomic seats, and of course, a high-performance hybrid. In addition to that, the car also comes with a state-of-the-art inertactive touch control system that allows drivers to manipulate the cars power and efficiency depending on their liking as well as use their settings to share with other people via the cars advanced telemetrics and in-car system.

With a brand that’s as esteemed as the Stingray, it would’ve been foolish for GM to not exert any and all efforts in creating a car that can live up to the legend of the iconic brand. Fortunately, GM knows better than most of us that preserving the status held by the Stingray in the annals of automotive lore is something that should never be taken lightly, and the 50th Anniversary Corvette Stingray Concept is proof of that.

Source: EGMCartech
Posted on by Terence 6

General Motors is the only automotive manufacturer to offer OnStar , a service that provides a variety of subscription based communications like: in vehicle security, hands free calling, turn by turn navigation and remote diagnostics systems. However as one lucky California resident learned, the little blue button in his Chevrolet Tahoe can do so much more. Thanks to the advent of Stolen Vehicle Slowdown, only 16 minutes after Jose Ruiz and his cousin were accosted by a carjacker wielding a firearm, The satellite service was able to bring his 2009 Tahoe to a halt, bringing what could have been an exhausting and endangering car chase to a halt.

Carjackers beware Onstar Stolen Vehicle Slowdown will stop you dead in your tracks

This occasion marks the first time that the OnStar SVS technology has been activated to help in a carjacking situation. SVS helps take high speed pursuits out of the equation, and reduces the chance that a stolen vehicle will be crashed during a chase. Once a subscriber has reported a stolen vehicle they can call and request the service. The advisor will then use advanced GPS technology to pinpoint the location of the vehicle and notify law enforcement. When police have the vehicle in sight, they can request the advisor send a signal that interacts with the vehicle’s engine, gradually slowing it down, aiding in a safe recovery. So the next time that any carjacker thinks about boosting a new car, they ought to think twice about stealing a GM vehicle.

Press release after the jump.

After months of negotiations and a few bumps in the road along the way, General Motors has finally reached an agreement with China’s Sichuan Tengzhong Heavy Industrial Machinery to sell an 80% stake of Hummer to the China-based company.

News of the impending sale have been floating around for months now but for a time, the deal was met with some strong resistance from the Chinese government especially since the proposed purchase of a gas-guzzling vehicle like Hummer goes against the country’s new protocol of becoming more eco-friendly out on the roads.

But now it seems that the road to the sale has been smoothened out and while the deal still needs approval from a number of regulatory agencies in the US and China, it’s looking like it’s only a matter of time before Hummer finds a new home out on the Far East.

For its part, Tengzhong’s foray into the world of consumer vehicles is a step away from its comfort zone of only producing commercial trucks and industrial equipment. Nevertheless, the company is optimistic that it can make a seamless transition into producing fuel-efficient vehicles down the road.

According to Tengzhong’s CEO, Yang Yi: "We are excited about some of the initiatives already underway at HUMMER that we believe our investment will be able to accelerate, particularly related to the creation of the next generation of more fuel-efficient vehicles to meet not only future regulations but also customer expectations."

As part of the deal, GM will continue producing Hummer vehicles in its plants until June of 2011 with a possible one-year extension until 2012.

Press release after the jump.

Source: GM

Less than two months after General Motors launched a partnership with eBay to sell their vehicles in California, the automakers have decided against renewing the contract with eBay that was supposed to be set up for extension after September.

While the program generated mixed results across the board, GM eventually decided to scrap it after officially launching its ‘may the best car win’ nationwide marketing and advertising campaign . GM spokesman John McDonald made it clear to Automotive News that while the eBay program was an exciting initiative in the beginning; it eventually had to be scrapped to give way to GM’s turn to a new direction.

The GM-eBay program didn’t fare very well as far as online purchases were concerned. But, according to McDonald, the program did generate a ton of attention from prospective buyers, most of which used the eBay program as a stepping stone to eventually buying a car from their local dealerships.

For the meantime, GM is now solely focused on their new ‘may the best car win’ campaign, as well as their new 60-day money back guarantee promotion.

Now that General Motors has survived the financial crisis, the company is setting its sights on reinventing itself after going through perhaps the most tenuous time in its history.

As part of its new marketing effort to get back on the good side of America, GM will be releasing a series of commercials showing that the company is back in the automotive ball game.

We’re pretty happy to see that GM has finally put its troubles behind them and is slowly but surely getting back on its feet. And while some folks would say ‘welcome back’, we’re reserving our return greetings because we don’t think that the company never left in the first place.

The commercials debuted last night during the Emmy Awards and on a number of other NFL games. In case you missed an of them, here are the ads for your viewing pleasure.

Click after the jump for the rest of the ads.

Source: YouTube

Back to top