Open top road/track cars have become the rage these days. That’s especially true in Great Britain where seemingly a new startup comes to life promising to take the segment to a new level. Elemental is the latest to try its luck and it has come out swinging, unveiling the RP-1 and promising to lay waste to the KTM X-Bow and the Ariel Atom .
It’s an awfully difficult segment to launch new products into, especially when it’s pitted against some very established competitors. But Elemental is undaunted and the British company is relishing the opportunity to prove its worth with the RP-1.
You can’t blame the company for at least being confident. After all, the RP-1 is being promised as an evolution of the road and track car and taking it to a new level with a package that includes a powerful Ford EcoBoost engine wrapped in a lightweight carbon fiber body.
In a perfect world, such proclamations are treated with wide-eyed admiration. But with so many of this kind of cars in the market, Elemental still needs to prove itself before it’s treated with the same reverence as a company like Ariel.
The company has gotten the ball rolling in that regard. Now comes the time where the RP-1 prove its worth.
Updated 06/23/2014: The first images on the Elemental RP-1 were revealed before the car’s official debut at the 2014 Goodwood Festival of Speed. Enjoy!
Click past the jump to read more about the Elemental RP-1.