Jaguar Design Director, Ian Callum, is a genius. Maybe not literally, but in the design world, the man can’t be beat. With great results, Callum has redesigned the Jaguar product line for the new millennium. One can tell that the XF was simply the beginning of a grand reshaping that has taken over the company. The new XJ and XK are just some examples for the XF’s revolutionary design.
It took a team three years to create the car you see in the photo above. At the time, the launch of the car was overshadowed by the worrisome future of the company itself. That meant that the XF was important for more reasons than one might think. If the car was a hit - which it was bound to be - it could save the brand and give the business a new value.
There is no need to get into the company’s business plans. We all know that once Ford let them go, an Indian company bought them. The company is called Tata and although it’s not a very flattering name, they have helped turn Jaguar into the company you see today.
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