The bi-annual Frankfurt Auto Show is easily the most important in the world, battling with Geneva and Detroit for the most important reveals. A gentleman’s agreement sees Frankfurt and Paris alternate every other year, so each can hog the limelight and be the year’s prime spectacle — larger than any other traveling circus in history.
The reason it is so critical is that it is able to draw a huge number of the world’s best automakers, suppliers, tech partners and executives in one place. Even as shows in Asia and lifestyle/hybrid launches in Los Angeles gain momentum, typically nothing compares with Frankfurt in terms of volume of new models, debuts and concepts .
For competitive insights and also a great look at the current agenda of the global auto industry, there is no better place than Germany in mid-September. Its overlap with Oktoberfest — in September, despite its name — allows the best time to soak up the local culture of beer gardens, honeybees, pretzels and roaring Deutsch laughter.
Feet will ache from hours wandering circles in this massive expo center. Despite being mostly an open floor plan, the importance of the show means the manufacturer stands are two and three-story buildings assembled inside. By conservative estimates, this two-week event will cost a major player like BMW Group over $35 million in planning, design, signage, stages, turn-tables, media displays, etc. once the crowds have left.
This makes walking around seem like visiting a very crowded future IKEA, but instead of desk lamps, Frankfurt is all about concept cars, booth babes and Porsche posters. This giant automotive candy store is massive, though, so wear your most comfortable walking shoes and get ready for some warm beers! The show runs from September 12th through the 22nd for the general public and the press days run from September 10th through 11th.
Come join the fun after the jump for the full Frankfurt 2013 Auto Show preview, with a full list of manufacturers on display and the special concepts they will reveal.