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Holden Ute

Holden Ute

Holden has official re-released the Holden Thunder Ute, which we all assume will eventually makes its way to the U.S. as the resurrection of the El Camino. With its reintroduction, Holden needed a new advertising campaign. With an advertising campaign comes the need for a new slogan, and “The Ute, Americans are begging us to let ’em use it’” is just too long.

Well, Holden turned to its fans to come up with the new slogan, via everyone’s favorite medium, Facebook. Fortunately, those Aussie blokes are rather creative, as they came up with the slogan “No backseat drivers.” That makes perfect sense, as the Thunder Ute has only two seats and a truck bed. It would have been a little more difficult had GM chosen to go the Subaru Brat route and put two seats in the bed. Then, you technical would have backseat drivers. You can even see the new ad slogan in use in the above Thunder Ute commercial.

For a refresher, the Ute Thunder comes standard with a 280-horsepower 3.6-liter V-6 standard and has an optional 360-horsepowerpower 6.0-liter V-8. It also has a special charcoal-colored 19-inch rims and a slew of other standard features.

Now the only question remaining is when will GM officially start “leaking” information about the Thunder Ute coming to the U.S. as the El Camino ? We are willing to put a dollar on it being here within five years. Then again, it was rumored to be returning with the previous Ute rendition, so we could be in for just a bunch of teasing and jealousy.

Any Australians anxiously awaiting the return of the Thunder can now breathe a tremendous sigh of relief; it seems that Holden will be bringing back the special edition Thunder nameplate to the VE Series II Ute line-up. The special edition has been launched as a celebration of the 60th anniversary of the original 1951 Ute and will be based on the popular SV6 and SS Ute models. The SV6 will be powered by a 3.6l SIDI V6 and the SS Ute will come with the standard V8. Both models will come standard with a six-speed manual transmission and optional six-speed automatic.

The special edition Holden Thunder Ute will be available in 10 exterior colors and will be distinguished by unique 19-inch five spoke charcoal alloy wheels. Thunder badges will also be visible on the side and rear of the exterior, while the interior gets sports seats with leather bolsters and Touch-screen Holden-iQ system with Satellite Navigation.

"Over 60 years of production, the Holden ute has evolved from typical tradesman’s transport to two-door sports machine with a practical edge - that’s epitomized by the Thunder range," Holden Executive Director of Sales, Marketing and Aftersales John Elsworth said. "It is a really bold, tough looking ute which we think will appeal to many of our traditional sports ute buyers. We’re expecting it to be an absolute winner in our showrooms."

GM Holden will unveil its new value-packed VE Ute 60th Anniversary Special Editionat the National 4x4 Show in Brisbane this week.

Adding to an already impressive list of standard features including ESP® and 18-inch alloy wheels, the VE Ute 60th Anniversary Special Edition boasts over $2,000# of extra value, including leather faced seats and alloy foot pedals.

Based on the popular SV6 model in Holden’s award winning VE Ute range, the VE Ute 60th Anniversary Special Edition includes the following additional features:

  • Onyx leather seat trim
  • Bluetooth® connectivity for compatible mobile phones
  • Sports profile steering wheel
  • 6 disc in dash MP3 compatible CD player
  • Alloy foot pedals
  • 60th Anniversary floor mats
  • 60th Anniversary badge on rear tailgate
Posted on by Anthony Kodack

Holden is set to maintain its leadership of the ute and light commercial vehicle markets with the release of substantially upgraded versions of its top-selling Ute.


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