Holden is set to maintain its leadership of the ute and light commercial vehicle markets with the release of substantially upgraded versions of its top-selling Ute.

2004 Holden Ute

Specifications
  • Make: Array
  • Model: 2004 Holden Ute
  • Engine/Motor: 6.0L V8
  • Horsepower: 349@5600
  • Torque: 4400
  • Transmission: 6-speed manual
A new, premium application six-speed manual transmission which will be available across the V6 Ute, Crewman and One Tonner range helps to increase maximum V6 towing capacity by 30 per cent. Four-speed automatics benefit from electronic upgrades, ABS-equipped models offer improved braking performance and all models are now specified with power windows, cruise control and 'drive by wire' electronic throttle control.

Holden's Executive Director, Marketing, Ross McKenzie, said the upgraded 2004 VZ series would further boost the popularity of Australia's number one light commercial range, which continued to sustain a record-breaking sales run.

"There's no secret to our success in this area. It's a matter of listening to your customers and giving them what they want, which in essence means you offer a wider range of options to meet diverse needs and you present them better than anybody else," Mr McKenzie said.

"The Ute is a very smart workhorse - more like a two-door sports car with plenty of space to carry your gear."

"Car-based Holden light commercials have always been competitor-leading in terms of load carrying ability, chassis dynamics, refinement and choice of body styles. Now with this great new Alloytec V6 powertrain and a raft of new features - and with price increases kept to a minimum - they will come on even stronger," Mr McKenzie concluded.

Like their sedan counterparts, the 2004 VZ Ute is set apart by distinctive front end styling, characterised by new grille treatments, more compact headlamps and deep facias integrated with a dynamic new bonnet form. The Gen III V8-powered Ute SS models sport smart chrome fender vents and projector headlamps.