A new trailer for Honda’s new promotional campaign, “Live Every Litre” has been released and the search is on for the lucky few that can not only be part of the documentary/movie, but also be one of the first in the world to ever drive the Honda CR-Z .
The “Live Every Litre” project is a collaboration between Honda and Cludio Von Planta, a Swiss filmmaker responsible for, among other things, the ‘Long Way Round’ and ‘Long Way Down’ motorcycle series’, which starred Ewan McGregor and Charlie Boorman.
The whole gist of the “Live Every Litre” project is that Honda wants to have ordinary citizens go on their very own roadtrip in a ‘Choose Your Own Adventure’ kind of way while driving the CR-Z wherever he decides to go. For their part, Von Planta and the rest of his crew will film the whole road trip in its entirety before editing all the footage to make into a feature-length film.
The journey will begin before the Honda CR-Z makes its market debut in Europe – around May – and will take the lucky driver on a European road trip on-board the world’s first six-speed manual hybrid.
Check out the trailer of the “Live Every Litre” project and find out how you can join the contest to drive the CR-Z on a European road trip of a lifetime.
Press Release after the jump