With the market for youth-oriented, lower-priced vehicles on the rise, Honda aims to grow its share in this market with their new Gear concept that gives insight to what we can expect from the Japanese manufacturer in the future.
Quietly launched at the Montreal Auto Show, the Honda Gear Concept is designed with specific people in mind — the young with a budget (aka Generation Y). The whole aspect of the car is said to be inspired by the fixed-gear bicycles, though we don’t know exactly how that connection is made.
We can say that it looks quite good, as it features a simple and sleek design that is a clear departure from the current design of today’s Hondas. We especially like how the rear windscreen wraps around both the C-pillars at the rear profile. Being a concept, we can do nothing but hope that such a design, or rather, some design elements make it to a production model.
No details have been provided about what’s under the hood, but it’s safe to expect a frugal, low-displacement engine or a plug-in electric drivetrain.
Overall, this concept does look promising. If it goes into production, it sure will manage the young who are on the lookout for their "first car.”
Honda GEAR Concept Makes Global Debut at the Montreal International Auto Show
MONTREAL (January 17, 2012) – At today’s Montreal International Auto Show, Honda Canada provided the world with its first look at the new GEAR Concept Study Model – a vehicle that demonstrates Honda’s innovative approach to providing the automotive answer for young, urban, Gen-Y lifestyles.
Inspired by fixed-gear bicycles, GEAR is a concept that represents an entirely new way of looking at the sub-compact vehicle. It is simple and utilitarian, but also customizable, connected and full of personality.
"Subcompact cars are usually either utilitarian, but uninspiring or they’re fun, zippy cars that are impractical and too expensive for the Gen-Y buyer," said Dave Marek, Design Director at Honda R&D Americas, Inc. "GEAR Concept tears down those walls – it’s practical but fun, customizable, connected and affordable. Everything that young, discerning urban buyers would want in a car."