HUMMER has been rolling into cities across Europe to help launch the new Calvin Klein Underwear steel collection. Distinctive steel grey HUMMER H3 vehicles carrying the Calvin Klein steel logo have been at the heart of the action at stores promoting the new underwear.
The iconic shape of the HUMMER H3 has added a dynamic new element to the launch of the Calvin Klein Underwear steel collection. In an effort to drive footfall to the stores Calvin Klein Underwear models wearing the new steel collection are touring key European cities in a fleet of HUMMER H3 SUV’s. To celebrate the arrival of the new men’s and women’s’ Calvin Klein steel collection in both the UK and Spain one lucky consumer will win a HUMMER H3 Luxury SUV. The promotion is also being featured in lifestyle magazines across Europe.
Already the silver HUMMER H3s have been at the centre of activities in London, Stockholm, Copenhagen, Brussels, Amsterdam and Paris and across Spain in Madrid, Zaragosa, Barcelona, Valencia, Murcia, Malaga and Marbella. The final stops on the international tour will be at The Hague and across Germany at the beginning of October, visiting Berlin, Düsseldorf and Munich.
The HUMMER H3 packs authentic HUMMER style and capability into more compact dimensions, designed and engineered to create a luxurious everyday vehicle for European driving conditions, yet offering all the performance and off-road capabilities which give HUMMER its legendary status. Its distinctive attention-getting looks are a perfect fit for the exciting Calvin Klein Underwear steel collection.