When the Equus flagship sedan made its debut at the 2010 New York Auto Show, Korean automaker Hyundai had made plans to sell the car at pre-existing dealers.
Fortunately for any potential Equus owners, things change. And Hyundai’s plans have changed in a very unique way. Now, instead of you going to a dealership to talk with an Equus sales specialist, they will be coming to you. The program will be named "Your time, Your Place", accordingly, because a salesman will come wherever you please and whenever you please, to demo the Equus for you. Just for you.
And it doesn’t stop there. Hyundai’s clear intent is to make purchasing the Equus the most exclusive ownership experience there is to offer. They will be succeeding at this by providing in-home pickup whenever your Equus needs to be serviced. The Equus even comes equipped with an Apple iPad so you can schedule your maintenance right from inside your car using the owner’s manual Apple tablet. After you have scheduled your maintenance, Hyundai will pick up and re-deliver your Equus. Not to mention they will replace it with a Genesis while it’s gone; all as you sit on the couch.
For just $50,000-$60,00, you not only get a top of the line sedan, but you also get treated as if you owned a $400,000 Rolls-Royce. Way to go, Hyundai!
South Korea’s motoring conglomerate, Hyundai, is set to introduce its flagship Equus luxury sedan to the US market. With stiff competition from Mercedes, BMW, Lexus, and Infiniti, Hyundai is planning an onslaught on the top dogs with its relatively cheaper grand saloon, with prices starting at above $50,000.
Directly aimed at the Mercedes Benz S class, the Equus will be offered in two variants: Equus Signature and Equus Ultimate. These two models will be powered by Hyundai’s inhouse Tau V8 engine pumping a timid 385 bhp,which is below par as compared to what’s being offered by the rest of the luxury sedan gang.
With an emphasis on offering better value for the money, Hyundai is equipping this grand sedan with goodies that hardly anyone can ignore. In the signature model, a top lexicon audio system with 17 speakers and an electronic damping suspension system, amongst other innovations, will be offered as standard.
For the range topping Equus ultimate version, rear reclining seats with cooling facility, power headrests, and a rear based entertainment unit will be offered by Hyundai for ultimate comfort.
Hit the jump for a list of all the features available on the Hyundai Equus.
Admit it: whenever you buy a car, do you really make a concerted effort in reading the owner’s manual? If you said yes, you’re either lying or you’re part of the minority who really does care about what the manual says. If you answered no, then, well, at least you’re honest.
Hyundai doesn’t seem to think about the owner’s manual that they’re actually forgoing the little textbook to anybody buying the just-unveiled 2011 Hyundai Equus in favor of something that you probably would enjoy more: an iPad. Hyundai’s rationale for this quirky yet ingenious ‘promotion’ is that by giving Equus buyers an iPad instead of an owner’s manual, it should allow these customers to make vehicle service appointments wirelessly.
Yeah, right. Last time we checked, anybody with a wireless Internet connection can do that with a click of a few buttons. But we have to admit, it is a pretty nice take-with-you gift whenever you buy a car. Sort of like that St. Louis Hummer dealership that’s giving away free shotguns for every purchase of a Hummer.
Hyundai turned a few heads at the Miami Auto Show by displaying the all new Equus luxury limousine on the turntable in the center of their booth. While this was actually a Korean spec Equus, it still managed to impress the judges at the show. The new Hyundai is scheduled to go on sale sometime next year for close to $50,000; and while Hyundai only expects to sell 20,000 units per, after sitting in the passenger’s seat we think they shouldn’t have a problem. The car could get toned down for the U.S. Market, after all Korean’s are crazy for chrome, but we just hope the hood ornament stays. It looks like they cut they head off of one of Rolls Royce’s flying ladies and then streamlined her physique in order for it to guide Korean executives as they recline in comfort in the spacious back seat, catch up on some work with the wood tray table or simply relax by watching the fold out television monitor. The Equus is an elegant vehicle from Hyundai and is the next logical step for a company who has just enjoyed so much success with the current award winning Genesis sedan.
The soon-to-be-released Hyundai Equus Stretch Edition is on its way to a number of countries in the world, although it looks like the US will not be one of them, at least that’s what Hyundai USA said. In a statement they released, Hyundai USA said that “we have no comment on plans for such an edition in the U.S.”
While the future of the Equus limousine in the US remains a point of debate, Hyundai has long confirmed that the standard Equus edition would make its way to the US where it is being positioned as a contender to the country’s luxury car market that has long been dominated by Lexus and BMW.
In the event that the Equus limousine does make it to America, it’s
interesting to note that the car will be priced significantly higher than that of the Lexus LS 460 and the BMW 750i. As it stands right now, the price for the Equus limo goes at around $110,000 as opposed to $75,000 for the LS 460 and $85,000 for the 750i.
As other automakers are looking towards smaller more compact models to get through these tough economic times, the Korean car builder is rejoicing their recent success and are rewarding the world with the Hyundai Equus, an even better luxury bargain than last year’s Car of the Year Winning Genesis Sedan. The new to the U.S. Equus is well known as the automaker’s flagship sedan, being powered by a 366 HP V8 that gets as many as 28 MPG. The concept is similar to the Genesis, except the Equus has a bit more space inside.
Adding excess to success, Hyundai has just released the Equus Limousine. Pumping a little more volume into their flagship luxury sedan by stretching it to almost a foot longer than the competition, Hyundai has come up with an affordable, attractive and sensible alternative to their German and Japanese luxury car building cousins. The stretched Equus is distinguishable by its horizontal cross bar grill that is exclusive to Hyundai’s most expensive product. For the first time, the South Korean automaker will power on of their cars with the all new 5.0 Liter Tau V8 that makes as much as 400 HP, making the Equus Limousine more powerful than both the Lexus LS460L and Mercedes S500L.
Rest assured up and coming Korean hip hop super stars, Hyundai is also releasing a bullet proof version of the long wheelbase model. For those who aren’t so fortunate, but still want to ride in spacious luxury and comfort, Hyundai will offer an optional cost reducing 3.8 Liter V6 that will bring prices down closer to the $100,000 mark. Now going down to your Hyundai dealer and handing over a thousand Benjamins might be hard to fathom, but with being able to say that you are riding around in the same vehicle as the President of Korea might be worth it.
The Korean automaker Hyundai waited until the perfect moment to announce that the Equus flagship sedan will in fact be making its way into dealerships right here in the U.S. The announcement came from the Pebble Beach Concours d’Elegance after much anticipation and speculation as to whether the American market was ready for an ultra premium sedan from Hyundai, and judging by the Genesis sedan’s warm reception, it looks like we are.
Hyundai Motor America president and CEO John Krafcik said that "We showed the car at the New York Auto Show earlier this year, and the response was fantastic,... Since then, we’ve had a fleet travelling around the country, capturing input from our dealers and consumers. Here, too, the response was extraordinarily positive, and similar to the market reaction to the award-winning Genesis, so we’ve decided to bring it to the U.S.” In the states Hyunudai hopes to steal a few luxury buyers from the likes of Mercedes, BMW and Lexus.
Congratulations are in order for the Korean automaker making a bold move and not being afraid to ruffle a few feathers at the world’s greatest car show. So while the 2009 Pebble Beach Concours d’Elegance will be featuring names like Bugatti and Bentley and celebrating a century of Morgan, Audi and the designs of Zagato; Hyundai has given everyone something else to think about.
First revealed in March for their domestic Korean market, Hyundai’s latest attempt at capturing a piece of the full size luxury market, the Hyundai Equus, will soon be on its way to the U.S. in the form of 100 units this summer in order to test the waters. Hyundai is pricing the Equus at around $75,000, in the ballpark with its intended competition: BMW 7 Series, Mercedes-Benz S-Class and Lexus LS 460L.
The Equus will be powered by the same 4.6 Liter Tau V8 that is found in Hyundai Genesis sedan. The Equus is priced substantially higher than their 5 Series competitor, offering V6 power for only $32,250 and a fully loaded V8 topping out at $42,000. The midsize sedan is doing well for the Korean automaker, which sold 6,021 Genesis sedans April.
Hyundai revealed today the 2009 Equus on the Korean market. Equus is in its second generation and will be available in three trim levels, with prices between $42,410 USD to $70,234 USD. There is no info yet if the Equus will be offered in the USA.
Equus is being offered with a choice of V6 and V8 engines, with power of 290-hp and 366-hp respectively. The V6 has a a fuel-economy of 25 mpg, while the V8 delivers 27 mpg.
Front and rear, Equus rides on 5-link suspension featuring lightweight aluminium control arms. Such a multi-link setup for both the front and the rear is uncommon in the industry but through a careful optimisation of the wheel geometry and bushing characteristics, stability and ride quality were optimised. To improve shock control over the wheels, Hyundai worked in partnership with ZF-SACHS to develop Amplitude Selective Dampers (ASD) which features an innovative relief valve, a design Equus shares with only one other car in the world, its luxury stable-mate Genesis. The air suspension is electronically governed to minimize body roll, nose-diving and other undesirable characteristics.
Equus also comes equipped with an Electric Parking Brake which is automatically released once the vehicle is put into drive gear and an Electro-Hydraulic Power Steering System which reduces fuel consumption.
Hyundai seems to be teasing the U.S. with its largest sedan, the Equus. Hyundai has been making various generations of this car for over a decade mostly for the home market in Korea, and it has done a good job of keeping it of North America’s radar, until now. At the beginning of the year there was a teaser sketch, and now official pics and a press release (in English) has surfaced.
So, is Hyundai thinking about giving the Genesis sedan a big brother in America? Time will only tell. What we do know is that the new Equus will come with the 268 hp 3.8-liter V6 and 360 hp 4.6-liter V8 from the Genesis. Hyundai may also enlarge the V8 to 5.0-liters for the large sedan. The Equus should be in Korean showrooms by next month.