Hyundai Genesis

Hyundai Genesis

Hyundai’s "Don’t Tell" commercial, one that will have prominent air time during the Super Bowl, has actually been playing in the air for a number of weeks now.

Despite being a full-blow 30-second ad (it’s actually 32 seconds), the "Don’t Tell" commercial is still being characterized as a preview commercial for Hyundai’s total Super Bowl platter, which will include four more commercials.

In addition to "Don’t Tell", which by the way left us with nothing more than a slight chuckle, the Korean automaker is also planning to play "Epic PlayDate,” "Team,” "Stuck,” and "Excited.” These all sound cool enough, but we all know that sounding cool and actually being cool are two completely different things when it comes to Super Bowl ads.

We’ll hold our final judgment once we see all five ads run during the Big Game.

Click past the jump to see two more of the four remaining Super Bowl commercials.

Hyundai HCD-14 Genesis Concept

Everyone believed that the new HCD-14 Genesis Concept that was unveiled at the 2013 Detroit Auto Show previews the next-generation Genesis , but Hyundai America CEO, John Krafcik, announced this is not the case. Instead, the new concept might feature design elements - like its sweeping roof line - that could be used in a new four-door coupe

Krafcik also confirmed that the next- generation Hyundai Genesis will be unveiled sometime next year. It will feature a far more traditional and feel much more "German," and, for the first time, will be offered with an all-wheel drive system.

As for the Coupe version, he confirmed that it could get either a turbo V-6 or a V-8 engine. It’s true that the current Genesis coupe won’t fit a V-8 in its engine bay, but changes will be made so that the next Genesis Coupe can accommodate larger engines. Either way, it looks like we’re in for a power hike in the Genesis Coupe.

Hyundai Genesis and Equus are two models that have significantly increased sales numbera for the Korean company. However, in order to keep this trend, the company needs to update them periodically on both design and powertrain. With this in mind, Hyundai has unveiled the HCD-14 Genesis - a concept car that preview’s design direction for future premium vehicles - at the 2013 Detroit Auto Show.

The most obvious updates on the new design language are the deep vertical grille, the new headlamps, the rear-hinged rear doors – a pretty sweet feature for a four-door coupe - and those large-diameter wheels.

Under the hood the HCD-14 concept combines a 5.0-liter Tau V-8 direct-injection engine with an eight-speed automatic gearbox. The concept also features an "ultra-rigid" chassis with high-tensile-strength steel in strategic areas that help improve the driving experience.

Updated 01/15/2013: This review has been updated with the official details, images and specs. Hit the jump to read more about the Hyundai HCD-14 Genesis Concept.

Australian racing company Austech Motorsport has spent a large part of its time developing a GT race car based on the Hyundai Genesis Coupe . The team has actually been around for quite some time now and its objective has always been to provide privateers with an affordable race car that can be homologated to take part in different racing series with minimal work.

According to Austech’s website, the Genesis Coupe racer has yet to be homologated for racing use in GTE, GT3, and Grand Am classes, but Austech made it clear that the car can be raced in a number of international racing series, as well as endurance events, like the 24 Hours of Nürburgring.

Austech designed the Genesis Coupe GT Race Car with an emphasis placed on strength and serviceability of its components, allowing engineers to be able to work on the car with minimal hassle. That being said, there’s some acknowledgement due for a company that takes the time to develop a car specifically for racing use.

This Genesis Coupe carries a 5.0-liter V-8 engine and can produce anywhere between 470 to 520 horsepower, depending on the category restrictions for each racing series. Torque peaks out at 368 pound-feet. Austech also fitted the Genesis Coupe with a 100-liter (26.4-gallon) fuel tank capacity and a sequential shifting gearbox.

The Genesis Coupe race car looks the part of an affordable entry to a racing series, and according to Austech, will be available to race beginning in the 2013 season with a price of €280,000 ($370,860 at the current exchange rates).

The shocking Rhys Millen -Hyundai North America divorce caught a lot of people by surprise, especially since the partnership has brought tremendous success and acclaim for both parties. But apparently, Hyundai decided to end all of its “North American motorsport programs”, including that with Rhys Millen.

All that though can be discussed for another time because we’re here to show you a pretty intense video featuring Millen and his fabulous RMR Hyundai Genesis Coupe in Brazil. Consider it a way for us to cope with the impending split because the video has been around for a while. Regardless if this happened two years ago , time can’t quantify the difficulty and subsequent awesomeness shown by Millen and his RMR Hyundai Genesis Coupe when they went on a time-attack run on the side of the Serra Do Rio Do Rastro in Santa Catarina, Brazil.

Just looking at the course already made us interested to see how one of the best drifters in the world can tackle this, especially when it’s under time duress. But as the video shows, Millen did what he always seems to do best: blow people away with some of the most insane drifts you’ll find anywhere.

So without further ado, hit play and enjoy this four-minute drifting show from one of the best to ever do it.

Hyundai Genesis

First details on a second generation Hyundai Genesis surfaced at the beginning of the year, but since then nothing else was reported. At least not until today when our spy photographers caught the 2014 Genesis testing for the first time somewhere on the streets of Europe. The prototype caught testing is heavily camouflaged, but we can still see that things with the next Genesis are looking pretty awesome.

The model — codenamed "DH" — will be built on an updated version of the current rear-wheel-drive chassis minus a few hundred pounds. Hyundai will also add a revised suspension for a sportier drive. Under the hood, we will see updated versions of the 3.8-liter V-6 and 5.0-liter V-8 engines combined with an 8-speed transmission. Hyundai is also preparing a 10-speed transmission for a later model year.

On the exterior the next Genesis will look a little bit more dramatic than the current Genesis sedan. Up front we will see a wide, hexagonal grille opening, featuring horizontal grille bars. The headlamps will also be redesigned and they will offer full LED units.

The second generation Genesis will be unveiled sometime in 2013, with sales to begin as a 2014 model year.

Of all the offerings Hyundai is bringing to the 2012 SEMA Auto Show , this Genesis Coupe R-Spec , called "Mad Panda," is arguably the strangest of them all.

Don’t get us wrong, it’s strange in a good way, because we find it difficult to actually mess up an awesome sports car like the Genesis Coupe R-Spec. What really gets us is that the name actually fits the look of the car; this Genesis Coupe R-Spec really does look like a mad panda.

To their credit, Hyundai went off the rail with the comprehensive enhancements on the exterior, interior, and performance departments so that’s always a huge plus in our eyes.

In the end, we’re not casting any aspersions here because there’s an endearing, albeit a little gimmicky, quality to the "Mad Panda." However, in the end, this is still a Hyundai Genesis R-Spec under all that garb, and that’s more than fine us.

Find out more about the Hyundai Genesis Coupe R-Spec "Mad Panda" after the jump.

If you thought that only muscle cars were the prime target for tuning packages destined for SEMA, you would be absolutely incorrect. Models like the Hyundai Genesis Coupe have also been equipped to turn some heads at the 2012 SEMA Show with some very impressive tuning packages. One of them belongs to the guys from FuelCulture - a website designed to make the research and buying process more effective and more efficient for the consumer.

Their project features a very cool Candy Apple Red paint finish and adds a few exterior updates that make the Genesis Coupe look even more aggressive. These additions include a new front bumper, a new carbon fiber trunk, a new rear lip, and new side skirts, as well as a rear kit that increases the car’s width by 50 mm. There is also a new set of 19" Rotiform IND wheels. Changes for the interior, have been kept to a minimum and include custom diamond stitched front and rear seats and door panels. There is also a new Rockford Fosgate audio system that will offer both the driver and the passengers the most amazing sound currently on the market.

Their Genesis Coupe Turbo Concept is powered by a 2.0 liter four-cylinder engine that delivers a total of 315 HP and 242 lbs-ft of torque. That’s quite an impressive update over the standard 274 HP. In order to obtain the extra power, they have added a new boost controller, worked on the ECU, and installed a new ARK DT-S exhaust system.

Next to the ARK Performance’s Genesis unveiled at the 2012 SEMA Show, Cosworth also unveiled a pretty cool tuning package based on the Genesis Coupe .

Dubbed the "Cosworth Genesis Racing Series," Cosworth’s program for the Korean sports car sees plenty of upgrades, including custom satin and gloss blue bodywork that matches well with the carbon fiber components in the front bumper with integrated carbon fiber brake ducts, side skirt lip, front splitter, integrated trunk spoiler, and rear diffuser. There’s also a new set of custom Cosworth Edition wheels with logo and hood graphics that finish off the exterior modifications.

Moving on to the interior, Cosworth gave the Genesis Coupe with a two-tone interior treatment, two-tone sports seats, a new special steering wheel, a new shift knob, a shift boot, and pedals to the overall set-up.

Finally, there’s the engine modification, which includes a retuned ECU, an improved thermal management system, an optimization of the induction and exhaust systems, a new suspension set-up, enhanced engine control parameters, and new brakes. All told, the Cosworth Genesis Racing Series hits an increased output of 389 horsepower and 325 lb/ft of torque.

“The rear-drive Genesis Coupe is simply a great platform from which to build our ultimate Cosworth Genesis Racing Series street model,” Nicole Armbrustmacher, director of marketing, Cosworth Americas said.

UPDATE 10/31/2012: The Hyundai Genesis Coupe "Cosworth Genesis Racing Series" by Cosworth made its official debut at the 2012 SEMA Show. Check out the picture gallery to see a new set of high res images.

Hyundai Genesis Coupe

When Hyundai and Kia strapped some boost to a 2.0-liter engine and bumped its output to over 270 horsepower , we took notice. Hyundai then released the all-new 1.6-liter turbocharged 4-cylinder engine and we thought, “What’s going on here?” Now Hyundai and Kia are working on yet another turbocharged engine and it’s likely to turn heads and twist faces.

According to reports, at Hyundai-Kia’s International Powertrain Conference, the automakers confirmed that they are currently working on a turbocharged 3.0-liter V-6 engine. The likely recipient of this new boosted V-6 engine is the next-generation Genesis .

This engine is expected to feature direct fuel injection and at least 350 ponies. With the combination of a turbocharger, direct fuel injection, and other creative engineering, Hyundai Hyundai -Kia expects this engine to get somewhere in the 33 mpg range. We’re not too sure which Genesis Hyundai is talking about, but we assume this would see use in the coupe model.

The existing Genesis 3.8 R-Spec uses a 3.8-liter V-6 that produces 348 horsepower and 295 pound-feet of torque. With turbos being as effective as they are now, we would expect to see torque nearing 350 pound-feet at super-low rpm – maybe sub-2,000. That would make the Genesis quite the screamer. Given its existing 5.3-second sprint to 60 mph, we would anticipate that to drop near the 4.5-second range with the added horsepower and torque.

For now, this is all speculation and we don’t expect to see the next-gen Genesis Coupe until at least the 2016 model year, maybe even later. If Hyundai is planning on this engine going into the Genesis sedan , we could see it as early as 2014. That would be very upsetting to see this engine wasted in the sedan’s body…


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