Since the Super Bowl only comes out once a year, the race to have the best auto commercial is usually fast, feverish, and packed with plenty of attention-grabbing scenes. This year, Hyundai is rolling out an armada of ads to keep itself relevant to viewers during the Big Game.
One commercial, in particular, features the Hyundai Genesis Coupe, which, for all of it’s outstanding qualities, possesses an equally strong trait that just might be the most important of them all: it has the ability to bring a man back to life!
In this ad, a man is driving his Genesis Coupe with his "pops" riding shotgun and giving him the whole spiel on how to be successful in life. In the middle of the latter’s soliloquy, he ends up getting a heart attack, to which the driver decides to use his sports car as an oversized defribillator, alternately accelerating and braking the car until pops comes back to life.
As soon as he does, he finishes off his advice to young Jensen, oblivious to the fact that he came this close to heading over to the while light, all thanks to Anderson and his "pulse-pounding" Genesis Coupe.
The current Hyundai Genesis Coupewent on sale in United States dealerships back on February 26, 2009. It was a pretty cool sports car powered by a 2.0-liter DOHC inline four-cylinder that delivered 212 HP and 217 lb.-ft. of torque, but in 2011, Hyundai tried making it even better by adding a new version: the Coupe 3.8 R-Spec. This new coupe is powered by a 3.8 liter V6 engine that delivers 306 HP, which is obviously better than the previous model, but apparently, that addition simply wasn’t enough for Hyundai. Now, they’ve brought the facelift version of the Genesis Coupe to the 2012 Detroit Auto Show, in its American version.
The new 2013 Genesis Coupe sports more aggressive coupe styling, complemented by an improved interior and design. It will be available with 4-cylinder and V6 engines, both of which benefit from significant technology enhancements, a 3.8-liter V6 engine with sophisticated direct-injection technology, and a 2.0-liter turbocharged engine that has been upgraded to a more precise twin-scroll turbocharger and larger intercooler.
UPDATE 01/09/2012: This review has been updated with the official images and specs of the Hyundai Genesis Coupe.
Hit the jump to read more about the future 2013 Hyundai Genesis Coupe.
Last year’s picks for the coupe of the year raged a war between the Chevrolet Camaro and the Ford Mustang, but this year things are a bit different. In fact, neither one of these muscle cars made the list, simply because the new Camaro ZL1 isn’t available for purchase just yet.
With the two major muscle cars out of the running, we were still left with a ton of vehicles worthy of some time in the spotlight. Our choices for the top coupes of 2011 are kind of all over the place. From the Audi TT-RS’ return to the States to the Lotus Exige S and its road-going capabilities on the other side of the pond, there’s pretty much a flavor for anybody.
In fact, if we’ve missed one of your favorites, make sure to hit us up.
Hit the jump for our picks for the 2011 Coupe of the Year, in alphabetical order.
Hyundai USA plans to demolish its old headquarters in Fountain Valley California in about two weeks, but before that happens, they decided it would be a good idea to have a little fun on the property. Hyundai has put together a movie that features three stars: Rhys Millen, his Genesis Coupe Drift Car, and the abandoned headquarters.
All three stars of the show were present to provide a unique drift demonstration in a unique industrial setting. And to add some more flavor to the video, a bad cop and some donuts were also added.
The best part of the video is Rhys Millen’s sick skills at controlling the vehicle and the sweetness of the Genesis Coupe Drift Car.
As always, please remember that this is a professional on a closed course, so don’t try this at home!
Earlier in the summer, it was rumored that Hyundai would be offering a 5.0 liter V8 engine for the Genesis Coupe sports car. This new engine would deliver an impressive 429 HP at 6500 rpm and 376 lb-ft of torque at 5000 rpm with an 11.5:1 compression ratio (estimated). The overall buzz in the industry illustrated the excitement over the historic use of a V8 engine, but Hyundai may have another trick up its sleeve: a turbocharged V6 engine.
It’s definitely not a secret that automakers have been leaning towards forced induction options such as turbocharging and supercharging to achieve high power while reducing fuel consumption. Hyundai is no different in that aspect. During a recent interview at Hyundai Motor America’s technical center in Ann Arbor, MI, Powertrain Boss John Juriga confirmed that the rumored turbocharged V6 really did exist and that is currently under testing: "The 3.8 is a contender for turbocharging for some high-output applications." But the fact that such an engine exists does not guarantee that it will be put into production. The final decision will only be made based on customers’ feedback.
The two Genesis Coupe concepts seen at the 2011 SEMA Show - the V6 powered Hurricane SC and the V8 powered Genesis RM500 - were specially created to generate feedback for which method of power delivery would be preferred by the masses. The decision is inevitably ours to make; do we marvel over the tried and true power and feel of a massive V8 engine or do we take that same amount of power and pay less at the pump? Let us know what you think in the comments section below!
