Hyundai is taking a big-screen blockbuster approach in its next advertisement for the all-new 2015 Genesis sedan. The short, nine-minute film takes an unusual approach to vehicle advertising in making the story more about the people within the storyline, while the Genesis plays a less major role.
The luxury sedan still gets its moments in the spotlight in several scenes, including the use of its proximity key and automatic truck release, along with some intense driving scenes.
The short film is directed and produced by a new generation of filmmakers, the 20-something millennials who embrace new technologies and ways of doing the impossible through computer animation. Though the graphics get a little cheesy at times, the overall film showcases the Genesis pretty well. It’s reminiscent of what BMW did more than a decade ago with its short series of films showcasing several of its vehicles.
Hyundai’s theatrical plot circles around a man and his sick wife and a mysterious doctor who is running some unorthodox testing. As it turns out, the husband must use his 2015 Hyundai Genesis to save the girl and defeat the evildoers without being taken out first.
Turns out the Genesis makes a pretty good get-away car.
Click past the jump to watch the short film and a behind-the-scenes look at "The Genesis" short film