Hyundai announced prices for its new flagship, the all-new Genesis sports sedan, starting at $33,000 for a well-equipped 290-horsepower V6 and $38,000 for the 375-horsepower V8 model.
"When we first showed the production Genesis earlier this year, we committed to deliver the interior package of flagship European luxury sedans, world-class driving dynamics, and pricing comparable to entry-level premium brand vehicles," said John Krafcik, vice president, product development and strategic planning, Hyundai Motor America. "Today, we’re delivering on a key part of that commitment, with a very well-equipped Genesis sedan priced below the most basic Infiniti G35 or BMW 3-Series."
While Genesis will compete for customers with cars like Lexus ES, Chrysler 300 and Cadillac CTS, Genesis’ performance capabilities and luxury features are comparable to sedans costing tens of thousands of dollars more. With base prices of $33,000 for a well-equipped 3.8-liter V6, and $38,000 for a 4.6-liter V8, Genesis makes a premium driving experience accessible to a wide range of customers. Genesis goes on sale at Hyundai dealerships in July, delivering the kind of value equation American car buyers have come to expect from Hyundai.
Full details after the jump.
2009 Hyundai Sedan
>> read 
It seems that the Genesis luxury sedan is a real success in the United States: dealers have presold 700 units and more than 20,000 consumers have expressed interest in the car.
Maybe this is why Hyundai will pend $80 million on a marketing campaign for its new Genesis — by far the most the automaker has spent to launch a vehicle in the United States.
Hyundai expects to sell only about 30,000 units of the rear-drive Genesis annually in the United States. But executives think the car, which will be priced between $30,000 and $40,000 and offered with both V-8 and V-6 engines, will help draw customers to Hyundai dealerships.
"Genesis will help sell all Hyundai vehicles," said Joel Ewanick, vice president of marketing for Hyundai Motor America.
"This car will allow us to reach new customers and talk up quality like we never have," Ewanick said. "They’ve given us enough resources, and we will spend the money over a short period of time — over the summer. We have to make every cent count. We will be talking to a broad audience to use this as a brand lift."
2008 Hyundai Genesis Sedan
The Genesis luxury sedan launched in January at the Detroit Auto Show is something the Europeans will not enjoy. The Korean carmaker says the failure of Toyota’s Lexus premium brand to sell cars in high numbers in Europe is one reason for the decision. "We looked at Lexus’ track record in Europe," said Hyundai spokesman Oles Gadacz.
Last year, Lexus sold 40,636 cars in Europe and Turkey, according to JATO Dynamics. Gadacz said EU plans for tougher CO2 emission limits were another factor. Large, powerful cars such as the Genesis, which is powered by a 4.6-liter V8 engine, have high CO2 emissions.
The rear-wheel-drive Genesis will go on sale in the US, Korean and China starting in the summer. The Lexus GS and Infiniti M will be its primary competitors. Hyundai’s head of research, Lee Hyun Soon, said the carmaker will concentrate on selling mini-, small and lower-medium cars in Europe.
2009 Hyundai Genesis Picture Gallery
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Hyundai unveiled at the New York Auto Show the 2010 Genesis Coupe, a purpose-built rear-wheel drive sport coupe featuring two performance-focused engines – a 212-hp, 2.0-liter turbocharged four-cylinder engine and a range-topping all-aluminum, 306-hp, DOHC 3.8-liter V6 engine. Genesis Coupe is scheduled to join the Hyundai lineup in the spring of 2009.
2010 Genesis Coupe was shown as a concept at the 2007 Los Angeles Auto Show and its transformation from concept to production reveals that its signature design features have emerged intact.
Genesis Coupe is lighter than the Infiniti G37, and its chassis is also 24 percent stiffer in bending rigidity than the BMW E46 M3. Rear-wheel drive provides a 55:45 front/rear weight distribution.
Two engines infuse Genesis Coupe with performance. The 3.8-liter Lambda DOHC V6 engine delivers an estimated 306 hp and 263 lb.-ft. of torque on regular unleaded. This engine will launch the Genesis Coupe from 0 to 60 miles per hour in under 6 seconds.
The turbocharged, intercooled 2.0-liter DOHC inline four-cylinder benefits from CVVT on both the intake and exhaust camshafts. The 2.0-liter turbo generates an estimated 212 hp and 217 lb.-ft. of torque. It also features a cast-aluminum cylinder block and cylinder head. Both engines feature a free flowing dual cat-back exhaust and an available limited slip differential to put the power to the ground.
>> read 2010 Hyundai Genesis Coupe Picture Gallery
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Hyundai will unveil the new Genesis RWD Coupe at the New York Auto Show. But with all their efforts to keep everything secret until 19 March, the first official images surfaced on the internet.
The new Genesis RWD Coupe will be powered by a 3.8 liters V6 engine that will produce more than 300 hp. Mated with a six-speed manual gearbox the engine will help the new 2+2 sports-coupe to make the 0 to 60 mph sprint in less than 6 seconds.
Sales on the US market will begin in early 2009. More details after the launch at the NY Show.
Hyundai Genesis RWD Coupe - first official images Picture Gallery
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Hyundai Genesis luxury sedan will be advertise in National Football League’s Super Bowl. Hyundai will present two 30-second spots during the third and fourth quarters. Both ads will be aired on the game broadcast Sunday, February 3, 2008.
The 2009 Hyundai Genesis will be offered with three powertrains, including 3.3-liter and 3.8-liter V6 engines, and Hyundai’s all-new 4.6-liter Tau V8. Tau will produce an estimated 368 horsepower on regular fuel, and lead all its competitors in specific output with 80 horsepower per liter.
Genesis will compete for customers with cars like Chrysler 300 and Pontiac G8.
Follow the jump to watch the ads and read the press release.
>> read Hyundai aims to shatter premium automobile paradigms with the North American International Auto Show introduction of its new flagship, the all-new Genesis sports sedan on January 13. With capabilities and features comparable to $60,000 premium sedans, Genesis will be offered at a starting price under $30,000 when it goes on sale this summer.
>> read 2009 Hyundai Genesis Picture Gallery
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