Hyundai has announced the debut of the new i40 in March at the Geneva Motor Show. With the new i40, Hyundai will launch the new brand slogan "New Thinking. New Possibilities." The station wagon version will be the first body version to be launched and will be followed by a sedan version later this year.
At the car’s official launch Allan Rushforth, Senior Vice President and COO of Hyundai Motor Europe said: "Offering more for less has always been a fundamental principle at Hyundai, and now we are advancing this with our new brand direction under the ‘New Thinking. New Possibilities.’ slogan. The i40 is a perfect example of how we are offering the best and making it accessible to everyone. From stunning design and specification, to industry-leading technology and aftersales care – the i40 sets itself apart from its competitors."
Hit the jump to read more about the 2011 Hyundai i40.
Auto companies are under the impression that naming cars with letters and numbers are how the public sees a quality car. Blame the Germans, they started it. They are the reason you no longer by a Cadillac DeVille but a DTS, or you no longer buy an Acura Legend but a RL. It seems Hyundai is beginning to jump on this bandwagon.
Hyundai has already named its small cars the i10, i20 and i30, but now this new naming trend may spill over into its bread-and-butter cars. AutoCar announced today that Hyundai is working on a new model to replace the Sonata, and it will be called the i40. The car should make a worldwide debut by 2010 and be offered in both mid-sized sedan and wagon versions.