There is already going to be one souped up Hyundai Equus at the 2010 SEMA Auto Show thanks to Rhys Millen Racing, but now we hear that there will be two luxury sedans hitting up the showroom floor in the next week. The second Hyundai Equus->ke3333 comes to us from DUB Magazine and will feature some tasty custom details.

The new DUB Edition Hyundai Equus will be distinguished by a Trex DUB Design mesh grille, DUB Design custom body kit, tinted windows and tail lights, and a custom two-tone, gloss black-and-matte charcoal paint job. The package will be finished by 24" TIS modular style 10 wheels wrapped in Pirelli Pzero Nero Tires.

The interior will be fitted with Infiniti Kappa components including nine Infiniti Kappa Series speakers, KAPPA ONE mono, and KAPPA FOUR four-channel amplifiers. Additionally, the interior of the Equus will feature DUB Design custom leather and suede, a DUB Design illuminated headliner, and custom rear bucket seats. Your time in the comfy interior will be spent listening to the new world-class Lexicon audio system that will also be offered.

The focus on Hyundai's new flagship sedan shouldn't be surprising considering the praise it has received since its attack on the luxury car segment. Throw in some sweet modifications from DUB Magazine and we'll even hop on board and wave our Hyundai->ke201 badge. Nicely done.

Press release after the jump.

2010 Hyundai Equus DUB Edition

Specifications
  • Make: Array
  • Model: 2010 Hyundai Equus DUB Edition
  • [do not use] Vehicle Model: Array

Press release

Well known for prolific designs, the fabricators at DUB Magazine have teamed up with Hyundai to customize an Equus, Hyundai’s all-new luxury flagship sedan, worthy of this year’s SEMA Show in Las Vegas. The DUB Edition Hyundai Equus will debut featuring exterior, interior and audio modifications that tuners will not mistake for anything but the DUB Magazine style.

“We know that SEMA show-goers look forward to seeing the cool new cars like Equus and the unique ways we customize them,” said Myles Kovacs, president and co-founder, DUB Magazine. “With this car we tried to give tuners an idea of what modifications can be done within the luxury segment.”

Plans for the exterior modifications on the DUB Edition Hyundai Equus include Trex DUB Design mesh grille, DUB Design custom body kit, tinted windows and tail lights, and a custom two-tone, gloss black-and-matte charcoal paint job.  The Equus will also feature a DUB Edition custom suspension riding on 24-inch TIS modular style 10 wheels with Pirelli Pzero Nero Tires.

No DUB Magazine custom would be complete without an audio enhancement.  Therefore, to add to the already world-class Lexicon audio system that comes from the factory, DUB Design is building a custom trunk enclosure that will be fitted with Infiniti Kappa components including nine Infiniti Kappa Series speakers, KAPPA ONE mono and KAPPA FOUR four-channel amplifiers.  Additionally, the interior of the Equus will feature DUB Design custom leather and suede, a DUB Design illuminated headliner and custom rear bucket seats.

The DUB Edition Hyundai Equus will be shown in the Hyundai Booth along with other specially designed cars exclusively built for this year’s SEMA Show.