Back at the 2009 L.A. Auto show, Korean-based Hyundai vowed to be green by reducing their vehicle's mass across the entire range and therefore improve their MPG ratings. As a follow up to their promise, Hyundai unveiled the forward-thinking i-flow concept car in March of 2010 at the Geneva Motor Show. The i-flow was chock full of innovations from BASF Chemical company, and incorporated numerous new technologies including innovative lightweight materials and alternative power sources like solar cells -- innovations the not only reduced the vehicle's curb weight but improved its energy efficiency as well.

The i-flow concept's flowing body lines are designed not only to cut through the air with greater ease and exceptional aerodynamics, but also catch the eye of any onlookers walking the show floor in Geneva. While the "i" prefix clearly identifies the innovative concept as a member of the Hyundai family and their commitment to technological automotive innovation and fuel efficiency.

Press release after the jump.

2010 Hyundai i-flow

Specifications
  • Make: Array
  • Model: 2010 Hyundai i-flow
  • [do not use] Vehicle Model: Array

Press release

An all-new concept car is set to catch the ‘i’ of visitors to the Geneva Motor Show next month. Hyundai has chosen the event to reveal the i-flow, a stylish saloon that previews the look of its new D-segment contender.

Styled at the company’s European design headquarters in Rüsselsheim, Germany, i-flow is expected to attract much attention, thanks to its striking appearance – the latest product of the company’s evocative new form language, ‘fluidic sculpture’. The name i-flow reflects the exceptionally aerodynamic shape and the flowing lines of the concept car’s eye-catching styling, and retains the ‘i’ prefix of Hyundai’s established nomenclature.

The i-flow incorporates numerous new technologies from chemical company BASF, ranging from innovative lightweight materials to solar cells, to assist in reducing weight and improving energy efficiency.

More news of Hyundai’s star cars will be published in advance of the show and will be available on the stand. The company’s press conference will take place in Hall 1 at 14:15 (CET) on Tuesday 2nd March.