South Korea’s motoring conglomerate, Hyundai, is set to introduce its flagship Equus luxury sedan to the US market. With stiff competition from Mercedes, BMW, Lexus, and Infiniti, Hyundai is planning an onslaught on the top dogs with its relatively cheaper grand saloon, with prices starting at above $50,000.
Directly aimed at the Mercedes Benz S class, the Equus will be offered in two variants: Equus Signature and Equus Ultimate. These two models will be powered by Hyundai’s inhouse Tau V8 engine pumping a timid 385 bhp,which is below par as compared to what’s being offered by the rest of the luxury sedan gang.
With an emphasis on offering better value for the money, Hyundai is equipping this grand sedan with goodies that hardly anyone can ignore. In the signature model, a top lexicon audio system with 17 speakers and an electronic damping suspension system, amongst other innovations, will be offered as standard.
For the range topping Equus ultimate version, rear reclining seats with cooling facility, power headrests, and a rear based entertainment unit will be offered by Hyundai for ultimate comfort.
Hit the jump for a list of all the features available on the Hyundai Equus.
Hyundai revealed additional engineering and feature information for the all-new 2011 Equus today. The Equus will be offered in just two configurations, Equus Signature and Equus Ultimate, both lavishly contented.
Equus Signature features the award-winning 385-horsepower Tau V8 engine, a 608-watt Lexicon audio system with 17 speakers, electronically controlled air suspension with continuous damping control, Vehicle Stability Management with pre-collision warning, Smart Cruise Control, HID headlamps, front and rear parking assistance system with rearview camera, premium leather seating, Alcantara suede headliner, driver seat massage, heated and cooled front seats, heated wood and leather steering wheel, and numerous other premium technologies and features.
The Equus Ultimate adds features typically found only in low-volume special-order luxury sedans with six-figure price tags, including a forward-view parking and cornering camera, power decklid, reclining rear seats with powered headrests, cooled rear seats, rear seat massage and leg support, rear seat refrigerator and a rear seat entertainment system.
“When you’re spending this much for a new car, you don’t want to feel like you’ve been shortchanged on engineering, technology or features,” said John Krafcik, Hyundai Motor America president and CEO. “Equus Signature has the technology and content of fully-optioned flagship models from Lexus and BMW, while Equus Ultimate delivers a specification approached only by our competitors’ low-volume, special-order models.”
This straightforward lineup of just two extremely well-equipped configurations enables a simple and elegant purchase experience, a key aspect of Hyundai’s innovative perspective on intelligent luxury, which also includes “Your Time, Your Place,” the industry’s first at-home vehicle demonstration program, the Valet Service program, which provides at-home pickup for Equus service and maintenance and the industry’s first iPad-based interactive owner’s manual.
Equus’ exterior dimensions match up well to competitive luxury sedan flagships, and provide outstanding interior roominess.
EQUUS SIGNATURE KEY STANDARD FEATURES
4.6L DOHC Tau V8 engine
Six-speed automatic transmission with SHIFTRONIC
Electro-Hydraulic Power Steering (EHPS)
Electronically Controlled Air Suspension with Continuous Damping Control (CDC)
19-inch chrome alloy wheels with P245/45R19 (front) / P275/40R19 (rear) tires
Four-wheel disc brakes with Anti-lock Braking System (ABS) and EBD
Electronic Stability Control (ESC) with TCS and Brake Assist
Vehicle Stability Management (VSM) system with pre-collision warning
Nine airbags: Advanced dual front airbags, front and rear seat-mounted side-impact airbags, driver knee airbag, and roof-mounted side-curtain airbags
Electronic active front head restraints with power controls
Electronic seatbelt pretensioners
Tire Pressure Monitoring System (TPMS)
Lane Departure Warning System (LDWS)
Smart Cruise Control
High Intensity Discharge (HID) headlights with LED turn signal indicators
Adaptive Front Lighting System (AFLS) with auto-leveling
Fog lights and automatic headlights
Front and rear parking assistance system with rearview camera
Dual power-folding heated auto-dimming side mirrors w/ turn signal indicators and approach lamps
Dual asymmetrical exhaust tips integrated with rear bumper
Proximity key entry with push-button start
Illuminated scuff plates, inside door handles and door armrest
Premium leather seating surfaces and Alcantara suede headliner
12-way power driver seat plus lumbar adjustment and 10-way power front passenger seat
Driver seat massage system
Heated and cooled front seats
Heated, wood-trimmed and leather-wrapped steering wheel
Power tilt-and-telescopic steering wheel
Integrated Memory System (IMS) for driver-side seat, mirror and steering wheel
Leather-wrapped dash and real wood interior trim
Electroluminescent cluster (Supervision) with 3.5-inch TFT LCD screen
Electronic parking brake with automatic vehicle hold
Power windows with auto-down/up
Navigation system w/ DIS and multimedia controller
Apple iPad interactive owner’s manual
608-watt Lexicon 7.1 Discrete surround-sound audio system with 17 speakers
iPod/USB and MP3 auxiliary input jacks and iPod connection cable
XM Satellite Radio & NavTraffic with trial subscription
Bluetooth hands-free phone system
Dual automatic temperature control with air quality system
Windshield-wiper deicer, rain-sensing wipers and auto-defogging windshield with humidity sensor
Electrochromic auto-dimming inside rearview mirror with HomeLink and compass
Acoustic laminated windshield , front and rear side windows
Power tilt-and-slide glass sunroof
60/40 power reclining and heated rear seats
Power rear sunshade and rear side-window sunshades
Premium-grade floor mats
Premium-grade trunk cargo mat
First-aid kit (PIO)
FIRSTS FOR HYUNDAI AND CONSUMERS
As Hyundai’s flagship rear-wheel-drive sedan, Equus contains many Hyundai firsts. One innovative new technology is the Vehicle Stability Management (VSM) system, which governs ESC, the electronic parking brake, smart cruise control, the collision warning sensor and the seatbelt tensioning system for optimal safety. The seatbelt tensioning system works through sensors, which detect critical driving situations and retract the seatbelts accordingly to prevent passenger movement. The Equus’ dynamic safety package is further enhanced by the Lane Departure Warning System and driver’s knee airbags.
Beyond safety, the Equus will also debut power rear side-window sunshades, a heated steering wheel, power trunk lid, dual power, heated and cooled front seats, rain-repelling front side windows, a thermoelectric rear console refrigerator, 60/40 split power reclining rear seats and electronically-controlled Air Suspension with dual-mode Continuous Damping Control.
Several new driver information technologies make their debut on the Equus. Driver and passengers can keep an eye on the Equus’ numerous electronic systems through the 3.5-inch TFT LCD vehicle information monitor. Equus also features a forward-view cornering camera and a parking guide system with both top view and rear view perspectives.
Hyundai’s Tau V8, which has been rated one of Ward’s “Ten Best Engines” for two consecutive years, is a strong technological building block for Equus. It is joined by an unsurpassed standard feature list including Smart Cruise Control, Lane Departure Warning System, a heated steering wheel, power reclining rear seats, heated rear seats and a 608-watt Lexicon 7.1 Discrete surround sound audio system with 17 speakers. Equus Ultimate adds first-class rear seating and other focused rear compartment features that can only found on low-volume special-order competitive models.
EQUUS COMPETITIVE ADVANTAGES
Tau V8 engine, rated one of Ward’s“Ten Best Engines” for 2009 and 2010
First-class seating available on Equus Ultimate (competitors’ best seating options come only on the long-wheelbase variants)
Standard Smart Cruise Control
Standard Lane Departure Warning System
Standard heated steering wheel
Standard power reclining rear seats
Standard heated rear seats
Standard premium Lexicon 7.1 Discrete surround sound audio system with 17 speakers
Available rear console refrigerator (only available on some competitors’ LWB models)
Compared to its primary competitors, the Lexus LS460, Mercedes-Benz S-Class, BMW 7 Series and Audi A8, the Equus delivers a remarkable advantage in technology and feature content. Air suspension, 19-inch wheels, a collision warning system, nine airbags including rear seat-mounted side-impact airbags, a Lane Departure Warning System, Smart Cruise Control, HID headlights, AFLS, front and rear parking sensors, a rear backup camera and a proximity key with push-button start come standard on Equus Signature and Equus Ultimate.
INTERIOR FEATURE COMPARISON
Equus delivers an extraordinary package of interior technologies and features including an Alcantara suede headliner, heated and cooled front seats, heated steering wheel, memory system, electronic parking brake, auto vehicle hold, navigation system, iPod connection, dual fully automatic temperature control, sunroof, power rear side-window shades, driver-seat massage, power reclining rear seats (60/40), heated rear seats and a power rear sunshade.
Of special appeal to audiophiles is the Equus’ standard, industry-leading 608-watt audio unit, the Lexicon 7.1 Discrete surround sound audio system featuring 17 speakers.
EQUUS ULTIMATE ADDS ULTRA LUXURY FEATURES
Equus Ultimate adds or replaces:
50/50 split rear seats (four-passenger seating) with reclining function
First-class passenger-side rear seat: leg support and massage system
Cooled rear seats
Rear-seat entertainment system w/ eight-inch monitor
Thermoelectric rear center console refrigerator
Rear-seat power up/down head restraints w/ manual tilt
Rear-seat illuminated vanity mirrors
Forward-view cornering camera
Power trunk lid
The Equus Ultimate takes the luxury mandate of the Equus Signature and enhances it with a package of high-end amenities new to this price class. In the rear, the power-adjustable right-side seat provides passengers a generous 84 degrees of leg support, with the capability to move the front passenger seat forward and out of the way for full leg extension.
The Equus Ultimate replaces the 60:40 rear seat of the Equus Signature with a 50:50 power reclining seating configuration.
The seat-back of this 50:50 seat massages and vibrates with heat — the perfect relaxation therapy for extended cruising. It is operated by its own remote control unit.
Ample, first-class-style headrests also contain wings that can be adjusted for perfect comfort and support, ideal for napping or mere relaxation.
The rear seat experience in the Equus Ultimate is further upgraded by an eight-inch LCD screen.
This individual entertainment system will play DVDs for rear-seat passengers, as well as demonstrate audio features and report on HVAC status. The rear multimedia monitor can be controlled from the rear console, which also houses the remote control seat massage function.
These controls also activate the heated and cooled rear seats and the rear console refrigerator.
Other Equus Ultimate features include rear-seat power up/down head restraints with manual tilt, rear-seat illuminated vanity mirrors, a forward-view cornering camera to help drivers navigate around tight corners and a power trunk lid.
THE HEART OF HYUNDAI’S FLAGSHIP – SOPHISTICATED POWERTRAIN AND CHASSIS TECHNOLOGIES
The Equus is powered by Hyundai’s two-consecutive-year award-winning 4.6-Liter DOHC Tau V8 engine, mated to a ZF six-speed automatic transmission with SHIFTRONIC. The overall driving experience is enhanced by Electro-Hydraulic Power Steering (EHPS) and an electronically-controlled Air Suspension with Continuous Damping Control (CDC) and Smart Cruise Control. Stopping power is provided by four-wheel disc brakes with Anti-lock Braking System (ABS) and EBD. The Equus rides on 19-inch chrome alloy wheels with P245/45R19 (front) / P275/40R19 (rear) tires.
STANDARD SAFETY EQUIPMENT
Equus features standard ESC with TCS and Brake Assist. A new Hyundai safety innovation comes in the form of the Vehicle Stability Management (VSM) with pre-collision warning. VSM ties all of the active and passive safety features together, making sure that they perform optimally and in conjunction with one another.
Other safety features include a total of nine standard airbags (advanced dual front airbags, front and rear seat-mounted side-impact airbags, driver knee airbag, and roof-mounted side-curtain airbags), electronic active front head restraints with power controls, electronic seatbelt pretensioners and a Tire Pressure Monitoring System (TPMS). In addition to these, a Lane Departure Warning System (LDWS) makes its Hyundai debut on the Equus.
Equus offers four exterior color choices and three interior theme choices. Exterior colors are White Satin Pearl, Black Noir Pearl, Granite Gray and Platinum Metallic. Interior themes are Cashmere with genuine Birch Burl wood, Jet Black with genuine walnut wood and Saddle with genuine walnut wood.