Technically, this is not the first time the Hyundai Genesis will be wearing Prada, but it seems that people enjoyed the whole collaboration between the Korean automaker and the Italian fashion house.
For this installment, Hyundai used a 2012 Genesis and is positioning it as one of the most luxurious models the company has ever built. Aesthetically, the Genesis Prada will be offered in three colors – Black Nero, Blue Baltico, and Brown Moro – and will include a host of other items, including distinguishable dark chrome accents, a new “shark-fin” antenna, a limited Genesis Prada badge and GP500 emblem, and a set of 19” alloy wheels. Inside, the Genesis Prada will be dressed with “Saffiano” leather – Prada’s signature top quality leather - upholstery with a piano black trim and a new rear entertainment system.
As for performance, the Genesis Prada will be powered by a 5.0-liter V8 engine that produces 424 horsepower and 376 lb/ft of torque and is mated to an eight-speed automatic transmission.
Hyundai will be offering the Genesis Prada through customized personal orders. The initial plan is to have only 1,200 units of the car, distributed mostly in the Korean market with a limited number of models headed to the rest of Asia and the Middle East.