Have you forgotten what huge news it is for Hyundai to offer a rear-drive performance coupe? You are not alone.

Despite all the right ingredients on paper, the Genesis R-Spec is failing to gain the critical praise enjoyed by the Nissan 370Z. Or, sadly, the sales anywhere near the Mustang in its last year before a ground-up overhaul.

A new announcement from Hyundai ->ke201 for the 2013 SEMA->ke216 aims to put some fire under the Coupe's hood.

After the Legato Concept by ARK Performance, the Veloster Night Racer Concept prepared by EGR Group and the Genesis Coupe developed in cooperation by Bisimoto Engineering, Hyundai will also come with a blue beauty developed in cooperation with John Pangilinan.

Updated 11/06/2013: John Pangilinan unveiled the Genesis Coupe Atlantis Blue concept today at the 2013 SEMA Show, and this was the perfect opportunity for us to add a new set of images and a new video. Enjoy!

Click past the jump to read more about the Hyundai Genesis Coupe Atlantis Blue.

2013 Hyundai Genesis Coupe Atlantis Blue

Specifications
  • Make: Array
  • Model: 2013 Hyundai Genesis Coupe Atlantis Blue
  • [do not use] Vehicle Model: Array

Hyundai Genesis Coupe Atlantis Blue in Detail

Rear view detail

As it name suggests, the new concept version features a very cool Atlantis Blue exterior color combined with a pretty aggressive exterior kit. It includes an APR carbon-fiber splitter and Seibon carbon-fiber side and rear lip kits, new headlights with V-LEDS and ultra-wide custom metal fender flares from TS Designs.

Interior view detail

The interior was also updated with Recaro seats featuring custom Katzkin suede and smooth leather treatment, an audio system from Alpine Electronics and a GoPro Hero 3 video camera.

Exhaust view detail

On the performance side, the new Hyundai Genesis Coupe Atlantis Blue was updated with an AEM cold air intake, ARK Performance exhaust, turbo downpipe, and friction-reducing Lucas Oil.

Wheels view detail

As a final addition there is a new set of 19-inch MORR VS52 concave mono-forged wheels painted in black and combined with a Brembo Gran Turismo brake kit with over-sized 15-inch calipers.

Hyundai Genesis Coupe

Hyundai unveiled the new generation Genesis Coupe in 2009 and for the 2011 the lineup was expanded with the addition of a new R-Spec version. The base Genesis is powered by a 2.0-liter, four-cylinder turbocharged engine that delivers a total of 274 horsepower and 275 pound-feet of torque.

For the R-Spec version, Hyundai adds in a 3.8-liter, V-6 engine that delivers a total of 348 horsepower at 6,400 rpm and a 295 pound-feet of torque at 5,300 rpm. The R-Spec version will sprint from 0 to 60 mph in about 5 seconds, and up to a top speed of 149 mph.

The base Genesis Coupe is priced at $24,250, while for the R-Spec version the price is increased to $28,750.