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Posted on by Simona  
Hyundai Genesis

It looks like today it’s been a pretty busy day at Nürburgring, as there are spy shots aplenty coming down the pipe. Even Hyundai took the next-generation Genesis out for some testing at the ’Ring and our spy photographers were able to catch its interior for the first time.

Also, the prototype caught testing was wearing lighter camouflage on the exterior, so we were able to see more of the new body, especially at the front and rear. As previously suggested, the second-generation Genesis will adopt a new exterior design language, with a grille similar to the one found in the new Genesis Coupe, new headlamps, a new bonnet and new bumpers.

The interior also looks updated, which helps Hyundai keep it fresh and in line with all of its top competitors.

You can expect the new-generation Hyundai Genesis to be unveiled by the end of 2013.

A few years ago, Hyundai collaborated with Italian fashion label Prada to build a special-edition Prada-designed Genesis model. That endeavor proved to be a flop as only about 400 of the 1,200 models were sold.

But the Korean automaker is apparently undaunted because it’s once again taken the same partnership route, only this time it’s with French fashion brand Hermes.

Called the Hyundai Equus Hermes Edition, the special-edition model is only three units strong and none of them are for sale. Guess Hyundai learned a lesson or two from the Prada debacle, huh?

Aesthetically speaking, each of the three Equus Hermes models have interiors that live up to Hyundai’s pursuit of a "modern premium" car. More than 20 high-end items were used to dress up the interior, including luminary materials like crocodile leather lining the door panels. If the material rings a bell, it’s also the same one Hermes uses on a lot of its handbags.

As an extended wheelbase, the Equus Hermes has enough space to accommodate a host of luxury features, particularly the rear, which has its own folding table, four-cup holders, a water bottle compartment, and a large storage space, among other things.

Unfortunately, none of the three units of the Equus Hermes Edition are up for sale, according to Hyundai. But if you want to learn more about the automaker’s rationale in building the unique luxury sedan, you can check out its Q&A regarding the Equus Hermes Edition after the jump.

We’ve gotta say, Hyundai’s been hitting these concepts out of the park lately. Remember the HCD-14 Genesis Concept that it introduced at the Detroit Auto Show?

Well, it followed that up with another fantastic concept that was unveiled in person at the Seoul Motor Show. It’s called the HND-9 Concept and it’s the ninth concept model developed by Hyundai’s own R&D Center in Namyang, Korea as a preview version for the next generation Genesis Coupe.

As far as the concept’s looks are concerned, the renderings points to an absolute stunning ride that has butterfly doors, a Lexus-like front profile with an aggressive nose and a dynamic wide hexagonal-shaped grille. At the back, there are definitely some hints of aggressiveness with highly stylized rear fenders, a dual twin muffler and sleek rear lamps.

Under its conceptual hood, the HND-9 is powered by a 3.3-liter turbo GDi V-6 engine that can produce 365 horsepower. This boosted engine mates to an eight-speed automatic transmission.

The HND-9’s interior is unlike anything you’ve likely ever seen before and is almost certainly not what its resulting model’s interior will look like. It’s main focus was to offer up a modern and luxurious driving experience with its splendid lines, tasteful use of color and wild-looking steering wheel.

Updated 03/28/2013: The new Hyundai HND-9 Concept made its world debut today at the 2013 Seoul Auto Show. Hit the jump to read Hyundai’s press release.

Hyundai has unveiled at the 2013 Geneva Motor Show an updated version of its i20 WRC racecar set to be used in the FIA World Rally Championship in the 2014 racing season. The new racecar is the result of a cooperation between Hyundai’s R&D facility in Namyang, Korea and the newly formed Hyundai Motorsport GmbH in Alzenau, Germany.

Unlike the model unveiled at the 2012 Paris Auto Show, the new i20 WRC features numerous updates to the aerodynamics, thanks to the addition of a new rear wing and front spoiler. Also updated were the chassis and suspension to improve cooling, enhance suspension kinematics and chassis stiffness. The model also received a redesigned livery that combines Hyundai’s corporate blue with innovative characters from the native Korean script, Hunminjeongeum.

The model will soon begin a more intensive test program at various locations in Europe and depending on the results, the car will be updated to be ready for the 2014 racing season.

Hyundai Genesis

Even though the Hyundai Genesis was just refreshed for the 2012 model year, the company is already developing the next-generation .

While the first spy shots let us see the new Genesis out for some testing on European streets, this time the car was caught testing on an ice track in Northern Sweden.

The new-generation Genesis is codenamed "DH" and will be built on an updated version of the current rear-wheel-drive chassis. Thanks to a revised suspension, the Genesis will deliver a sportier drive, and for the first time, Hyundai will offer the Genesis with a four-wheel-drive system.

On the exterior, the 2014 Genesis received styling cues that will provide the sedan with a more dramatic look. Up front, you can see full-LED headlights; a wide, hexagonal grille opening, featuring horizontal grille bars; plus LED day driving lights framing the headlights.

Under the hood, the Genesis will include with an updated version of the current 3.8-liter V-6 and 5.0-liter V-8 engines. At launch, the two engines will be offered with an eight-speed transmission and a 10-speed transmission will also be in the works for a later model year.

The second-generation Hyundai ix35 (also known as Tucson for the American market) was unveiled in 2009 and this is the first time the company is working on a facelift for it. Our spy photographers have caught the SUV testing for the first time, before the car’s official unveiling at the 2013 Frankfurt Car Show in September.

Even though the SUV is heavily camouflaged, we expect it to feature design elements we have seen on both the Santa Fe and i40. This means we will see a three-bar hexagonal front grille, new headlamps, wraparound taillights and a new rear spoiler. Our spy photographers managed to also catch a shot of the interior, reveling that it will also receive small changes, most likely inspired by previously unveiled Hyundai models.

Under the hood, you should expect some all-new or modified engines to meet the demand for more fuel-efficient engines and less CO2.

The Super Bowl is set to air this Sunday, but we still have time to see a few more commercials. The latest one comes from Hyundai and it reveals how much fun, or trouble, a family can have in the new seven-passenger Santa Fe .

The new "Epic PlayDate" ad stars rock band The Flaming Lips who play the song "Sun Blows Up Today" specially for this ad. If you like it, you can buy it from iTunes starting today, or you can wait until band’s new album called “Terror” arrives in April.

To our knowledge, this is the final Super Bowl ad for the Korean automaker, unless they happen to have something else up their sleeve. If the Santa Fe impressed you, it will be available for order starting this spring. It can be yours for a price of $28,350.

We’ve already seen three of Hyundai’s five Super Bowl-bound commercials, and if we do say so ourselves, they’re getting a lot better with each release. Their latest ad for the Santa Fe, called "Team," is the best one yet.

Evoking a kind of Little Giants meets Bad News Bears feel to it, a little kid gets his football taken away from him by some unruly bullies who tell him that he could only get it back if he brings a team together. With the help of the kid’s rather intimidating mom, he proceeds to round up his posse, except that his posse is comprised of friends that each bring a unique skill set to the table.

All together, they go back to the field and stare down the bullies, each with the intent of inflicting as much pain as possible. Well, except for one little dude who looks like he’s about to decapitate someone.

Overall, it’s a pretty good commercial that ties up well to the actual game itself.

Hyundai’s "Don’t Tell" commercial, one that will have prominent air time during the Super Bowl, has actually been playing in the air for a number of weeks now.

Despite being a full-blow 30-second ad (it’s actually 32 seconds), the "Don’t Tell" commercial is still being characterized as a preview commercial for Hyundai’s total Super Bowl platter, which will include four more commercials.

In addition to "Don’t Tell", which by the way left us with nothing more than a slight chuckle, the Korean automaker is also planning to play "Epic PlayDate,” "Team,” "Stuck,” and "Excited.” These all sound cool enough, but we all know that sounding cool and actually being cool are two completely different things when it comes to Super Bowl ads.

We’ll hold our final judgment once we see all five ads run during the Big Game.

Click past the jump to see two more of the four remaining Super Bowl commercials.

Hyundai HCD-14 Genesis Concept

Everyone believed that the new HCD-14 Genesis Concept that was unveiled at the 2013 Detroit Auto Show previews the next-generation Genesis , but Hyundai America CEO, John Krafcik, announced this is not the case. Instead, the new concept might feature design elements - like its sweeping roof line - that could be used in a new four-door coupe

Krafcik also confirmed that the next- generation Hyundai Genesis will be unveiled sometime next year. It will feature a far more traditional and feel much more "German," and, for the first time, will be offered with an all-wheel drive system.

As for the Coupe version, he confirmed that it could get either a turbo V-6 or a V-8 engine. It’s true that the current Genesis coupe won’t fit a V-8 in its engine bay, but changes will be made so that the next Genesis Coupe can accommodate larger engines. Either way, it looks like we’re in for a power hike in the Genesis Coupe.


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