With the Chinese market suddenly booming, the Korean manufacturer is grasping at all it can to increase its share in China, hence this being a China only model. The Chinese market hosts 1.3 billion people and its middle class is growing, making the market an important one for car manufactures.
Thanks to China’s anti-Japanese-car sentiment, companies based in other countries – Korea included – have had a lot of success in the region. Hyundai is hoping to cash in on this with the Mistra.
So, is this new concept model one that can help Hyundai reel in the up-and-coming Chinese middle-class, or is this simply another concept that will fall by the wayside?
Hit the jump to read more details about the Hyundai Mistra Concept and find out.