Volvo unveiled today at SEMA the XC70 Surf Rescue, a concept car conceived from the Volvo Cars design team and built by Aria. Creativity is a must at SEMA but Volvo has always insisted on one rule: all Volvo safety features must remain functional. Other than that, they were free to let their imaginations run wild.
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Honda Access America, Inc., Honda’s U.S. accessory development team designed and built the HF-S Concept to demonstrate how the customized use of technology could allow vehicle owners to fine-tune performance while adding their own senses of style. Key exterior and conceptual powertrain modifications represent functional performance and driving-experience enhancements.
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With lyrics that don’t pull punches and themes that are brutally honest, rapper 50 Cent (a.k.a. Curtis Jackson) has risen to the top of the hip hop scene. He’s also a passionate car enthusiast with a penchant for Pontiacs – his video for the song “Amusement Park” featured the G6 GXP and G8 concept cars.
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From a tenacious player on the basketball court to a respected automotive stylist off, nine-year NBA veteran Jerome “Junk Yard Dog” Williams puts the same resolve into vehicle customization as he did on the hardwood. Williams and his company, Automotive Street Style, have teamed up with Buick to create a vehicle that appeals to today’s urban influencers. The result is a luxury crossover that Williams has dubbed the “Buick Enclave Urban CEO Edition.” It was revealed at the 2007 Specialty Equipment Market Association Show in Las Vegas.
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Five years, five cars. As a commemoration to Volvo’s fifth straight year at the annual Specialty Equipment Market Association (SEMA) tradeshow, the Swedish manufacturer will show five highly modified versions of its vehicles.
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Scion unveiled today at SEMA the Dalek xD, a concept car designed by Joe Galante and JMI Motoring. The xD Dalek edition features exterior and interior upgrades and also an impressive audio/video customization.
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Volvo unveiled today at 2007 SEMA the Caresto C70, a model built as a successor to the Caresto Hot Rod that made its debut at last year’s SEMA show.
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Designed to evoke the emotions of classic sports cars, the Pontiac Solstice SD-290 race concept captures the purposeful design of vintage racecars. The design is dramatic, featuring a passenger cockpit tonneau cover and a driver windscreen, creating a pure racecar that looks ready to take the checkered flag even while sitting on the starting grid.
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Volkswagen will bring the Scirocco Coupe version next year at the Geneva Motor Show. But the company is not happy only with one version: they want to have more to say and make more competitors fear. As a result a roadster version is also in the works and will go on sale sometime in 2009, as a competitor for models like
Audi TT Roadster or Porsche Boxster
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Designed for enthusiasts who are passionate about performance, the all-new Pontiac G8 performance sedan – arriving at dealerships in early 2008 – is the first North American application of GM’s new global rear-wheel-drive architecture. The V8-powered G8 GT SEMA Edition was displayed at the ’07 SEMA Show with a host of tuner-inspired custom touches, including a hot orange paint scheme with matching leather seat inserts, door panels and instrument panel pad.
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