The Apple iPad was released in April 2010 and is a tablet computer used for Internet browsing, media consumption, gaming, and light content creation. Internet connection is provided by the use of WiFi or 3G and is, basically, a larger iPad Touch or iPhone. It runs on a modified iPhone OS and has a multi-touch LCD sensitive to fingertips for easy navigation.
Do you have that obsessive desire to keep track of anything and everything that goes on at the 24 Hours of Le Mans? If the answer is yes, you should send a fruit basket to the folks over at EVO for creating a free iPhone, iPod Touch, and iPad app that chronicles everything you need to know about the legendary endurance race.
With the help of Audi, all of the pertinent information you need will be featured in the app, including driver bios, team profiles, and the ever-so-important trackside and behind-the-scene news. Granted, Audi made sure that they have a section all to themselves, but still, the whole app was created especially for the most obsessive fans of the 24 Hours of Le Mans.
So, before you start jumping and screaming in delight, you better head over to the iTunes App Store and start downloading the program. Oh, did we mention it was free? Get to it, then.
Count Volkswagen in on the Apple iPad’s official bandwagon, proving that just about anybody will jump into the slightest opportunity of being featured in today’s latest fad.
The German auto giant will be developing a digital customer magazine exclusively for the iPad, which will then be published on a quarterly basis and will be available in five different languages to cater to the European and US markets. VW is calling their latest marketing brainchild ’DAS’, which is short for ’Digital Automotive Space’, with the goal of using a new medium or tool to transmit interest in Volkswagen from the brand to the consumer in a new digital environment that will be accessible all over the world.
According to Luca de Meo, Volkswagen’s head of marketing, "DAS is an important building block in Volkswagen’s digital marketing strategy and gives us the opportunity for an interactive dialog with our customers."
Now, if you don’t own an iPad, you won’t need to worry about accessing the DAS because Volkswagen has already announced that it will publish an Internet version of the quarterly digital magazine at the end of June, making it accessible to just about anyone who has a working Internet connection from every corner of the world.
For those of you who already own an iPad, we have a few things to say. First of all, we hate you. Second of all, we hate you again. Lastly, did we say that we hated you?
Okay, jealous fits of rage aside, we couldn’t help, but bring forth a pretty cool new feature on the iPad. If you’re the type that enjoys drawing cars, then you should have - no, you need to have - the Hot Rod Art Book for the iPad. Seriously. Not only is it replete with pretty much everything you need to know to get you started as a car designer, but it also comes with tips from 13 of the best hot rod artists in the world.
Check out the video and see a sample of what you can find in the e-Book and let us know how much fun you have with it so we can have more ammunition to hate you some more.
We didn’t know that Chevrolet liked baseball so much that they made a new baseball app for the the iPhone, the iTouch, and the iPad. Now, you won’t mistake it for something along the lines of what you would normally play on the Xbox or Playstation, but for sheer entertainment value, the game’s got a little juice on its swing.
Teams are predictably named after Chevy vehicles, two of which are the "Sil", as in Silverado, and the "Cam", as in the Camaro with game settings varying from a regular baseball game to spring training sessions. If you want to put your bat down for a second, you can head over to the Chevy dugout to check the latest four-wheeled machinery to carry the Bowtie badge.
As with most apps to come out lately, Chevy Baseball does come with a catch of its own: someone’s going to win a trip to the 2010 MLB All-Star Game. How’s that for a little incentive? And if you’re already itching to swing some cork on those seam-lined balls, you can now download the app for free over at the App Store.
Ever since Apple released the iPad, it was pretty much common knowledge that it would only be a matter of time before some genius car tuner would begin installing the iPad on some pimped-out ride. That car tuner, it turns out, is Scosche, which recently released something they’re calling, the "iKit", which, of course, is nothing more than an iPad installed on a car.
In this video, Scosche shows us exactly how they were able to install an iPad into the dash of a Subaru Impreza WRX STI. We’re not quite certain how smart it is to be using an iPad when you’re behind the wheel of a 305-horsepower sports car, but that’s not really the foremost concern of the boys from Scosche, whose only objective, we believe, is to get people so interested in having an iPad installed in their cars that they’re going to call these guys to do it for them.
Either way, the whole idea of having an iPad inside a car bothers us for the same safety reasons concerning Oprah and her "No Phone Zone" campaign. Now that America is trying its hardest to send the message regarding the dangers of texting while driving, here comes the genius idea of installing an iPad inside a car, which if you ask us, could poise a bigger problem for inattentive drivers out there on the road. Putting the safety issue aside, temporarily, Scosche does provide a clean install for the iPad with an attractive car mount eliminating the need for the driver’s radio. If only drivers would be concerned enough for their safety as well as the safety of others to only use this contraption while the vehicle is not in motion. Something tells us that is not going to happen so we will have to stick to our guns in saying that installing an iPad in a car is just plain dumb.
For its part, Ford tried to make good use of their Sync technology to determine whether the iPad would work on a Sync-enabled Ford vehicle. It turns out that, technically speaking, you can use an iPad with Sync technology, but it comes with a number of pretty glaring restrictions. The most definitive setback Ford discovered is that you can’t connect the iPad to Sync by using a USB. This will pretty much render the iPad useless, unless of course, you’re car is hooked up to an on-board WiFi hotspot.
Despite this supposed setback, we’re confident that Ford and other car brands can find a way to get the iPad working on their vehicles the same way Soundman was able to accomplish with his Toyota Corolla.
Check out the video and watch how the boys from the Blue Oval tried - with minimal success - to get the iPad Sync’d in to their vehicles.
We knew it was going to happen; we just didn’t realize it would happen so soon. With the launch of the new Apple iPad, Soundman Auto has decided to be the first to install one in their car. This video shows the first chapter in a series of videos that will follow the installation of the Apple iPad in a Toyota Corolla owned by Doug Bernards. The install will involve a McIntosh 6 channel amplifier MCC406M, and a special iPod dock which allows the digital signal to be pulled from the iPad and distributed to the Audison BitOne processor via optical output. We don’t exactly know how safe this will be considering the mounting numbers of car accidents due to electronic distraction. According to the National Safety Council, twenty-eight percent of traffic accidents occur when people talk on cell phones or send text messages while driving. We have to wonder how much this percentage will increase if people start installing iPads into their vehicles. Don’t get us wrong, it’s cool to see what these car fanatics will do next, but we just don’t think installing an iPad in a car is very smart especially if you will be installing it in a Corolla. A Corolla…really? Anyway, check out the video. These guys can do some nice, clean work. We definitely have to give credit where credit is due on that aspect.
Admit it: whenever you buy a car, do you really make a concerted effort in reading the owner’s manual? If you said yes, you’re either lying or you’re part of the minority who really does care about what the manual says. If you answered no, then, well, at least you’re honest.
Hyundai doesn’t seem to think about the owner’s manual that they’re actually forgoing the little textbook to anybody buying the just-unveiled 2011 Hyundai Equus in favor of something that you probably would enjoy more: an iPad. Hyundai’s rationale for this quirky yet ingenious ‘promotion’ is that by giving Equus buyers an iPad instead of an owner’s manual, it should allow these customers to make vehicle service appointments wirelessly.
Yeah, right. Last time we checked, anybody with a wireless Internet connection can do that with a click of a few buttons. But we have to admit, it is a pretty nice take-with-you gift whenever you buy a car. Sort of like that St. Louis Hummer dealership that’s giving away free shotguns for every purchase of a Hummer.
Cool Hunting unveiled today their new Apple iPad application that takes inspiration from the new Cadillac CTS Coupe. Available beginning on April 3, the new Apple iPad is fixing to become the next great technological offering from Apple, one that a lot of car manufacturers - Alfa Romeo being one of them - are expected to use as a tool to promote new marketing endeavors through the creation of auto-inspired applications.
And now, it looks like Cadillac has jumped on-board.
"The Cadillac CTS Coupe serves as muse for our design and technology stories." says Josh Rubin, founder and Editor-in-Chief of Cool Hunting. "We’re always looking for ways to inspire our audience — both with the content we create and the way we deliver it. We’re excited that our relationship with Cadillac enabled new opportunities for our readers to engage with our content while pushing the innovative ways we work with brands."
As is the case with just about everything Apple makes these days, people are going to line up and scoop them up as soon as it hits stores. That’s the massive leverage that comes with being a market leader and a symbol of status all over the world.
So if you’re a company that’s hoping to capitalize on the popularity of Apple, it would be a pretty easy decision to jump on the ever-growing iPad table that’s scheduled to drop in stores in the near future.
One car brand that has taken the lead in using the iPad table as its own vehicular marketing tool is Infiniti. The Nissan-owned car brand is working on releasing a special version of its ‘adeyaka’ customer magazine that will be specifically produced for the iPad.
Don’t ask us what ‘adeyaka’ means because we don’t have the foggiest idea. In any case, Lutz Suendermann, Infiniti’s creative director and the tasked to head the project, said that “the iPad version of adeyaka will leverage many iPad functionalities to offer a completely unique reading experience, while maintaining the ’look and feel’ that already made adeyaka one of the most highly-acclaimed customer magazines."
According to Infiniti, the iPad version of the ‘adeyaka’ will largely complement the magazines print and web editions of the magazine. Be sure to drop by the Apple iTunes Store beginning in May of 2010 to download the first of what Infiniti hopes to be many issues of their new iPad-exclusive ‘adeyaka’ magazine.