Izod/Phillips-Van Heusen-IZOD was celebrating the INDYcar Series Championship Week at The W hotel in South Beach on Saturday October 03, 2009.
The whole day was planned with the Indy Racing League and APEX-Brazil starting with a volleyball competition between the Miami Lifeguard and the INDYcar series drivers, in the evening a cocktail party was thrown in honor of the drivers with Miami celebrities and athletes in the Provencal garden of the W Hotel followed by a Brazilian Fashion Show with special guests N.E.R.D and Pharell.
The day was hot with happy Brazilian drivers and models celebrating Brazil a day after the announcement of the International Olympic Committee decision to attribute the 2016 Olympic games to Rio de Janeiro.
Vintage cars marking a century of American racing were displayed at the front doors of the W Hotel South Beach to welcome guests along with Izod car and motorcycle.
Interview with Michael Kelly, Executive Vice President of Marketing for Phillips-Van Heusen-IZOD Corporation after the jump.
Female indy car driver Danica Patrick is responsible for bringing newfound life and massive appeal to her sport. By being an attractive member of the opposite sex in a male dominated environment, Danica stands out as the face of the IRL.
Well the notorious guy behind the “Got Milk?” ads, you know, the ones with famous celebrities sporting the infamous milk moustache all asking the same question, took notice of Ms. Patrick and recruited her for a photo session.
Danica didn’t waste the opportunity to add her own twist and bridge the gap between milk and the winner’s circle at the Indy 500. She told the press that chocolate is her flavor of choice for this season.
Two racing icons will unite when Lance Armstrong, seven-time Tour de France winner, drives the 2006 Chevrolet Corvette Z06 pace car to lead the field to the start of the 90 th running of the Indianapolis 500 on May 28, 2006. For a record 17th time, a Chevy will pace the race, and it’s the eighth time for a Corvette to be leading the pack.
Neither Armstrong nor the Corvette is a stranger to elite endurance racing. Armstrong won seven consecutive Tour de France titles, and the (...) > Full story
Carmelo Anthony of the Denver Nuggets will be a co-owner of the Hemelgarn team in the Indy Racing League, a partnership designed in part to broaden the series’ appeal to a younger generation of race fans.
The deal between the IRL team and the 21-year-old Anthony, one of the top young stars in the NBA, was brokered by rock guitarist and member of KISS Gene Simmons, whose marketing company signed a deal to promote the open-wheel series in January.
"It was my group, his group, going (...) > Full story
