Jaguar is getting serious about revamping its image. As with all luxury and premium brands, the desire to be young, cool and sexy is a very powerful draw. Audi has used a similar approach very successfully over the last decade, to now being a global luxury powerhouse with more brand appeal in some sectors than BMW and Mercedes-Benz.
Launching a successful luxury expansion takes bold vision, charisma and - most importantly - the right cars to match the brand’s potential. While Audi took a colder and more tech-driven brand identity, Jaguar is going to emotional route to branding itself a sports car specialist.
Jaguar is taking itself into a new arena with some very racy marketing launches for the F-type around the world, including a steamy Playboy collaboration.
Embracing social media, video formats, glamour photography, fashion spreads, everything: the F-type launch is so horny that you can almost smell the perfume wafting out its vents in the Jaguar ’s official videos.
One of these sexually-charged videos stands above the rest, due to its slinky song lyrics, silk sheets and wind machines at a low fan setting. We get to watch Playboy’s 2013 Playmate of the Year, Raquel Pomplun, as her beauty team adds red Chanel lipstick to match her new 2014 F-type roadster.
She then lounges tauntingly in front of her new Jag, given to her as part of the prize for her incredible ... modeling.
She has the bad-girl pout of Lana Del Rey, and the song is just as moody and sinful as her red dresses. Click past the jump to enjoy 90 seconds of passion with 2013 Playboy Playmate of the Year, Raquel Pomplun and her new Jaguar F-type .