Jaguar takes a leap into the future with the public debut of a new concept car at the IAA (Frankfurt Motor Show) on September 11, 2001. Conceived to demonstrate how the company’s design philosophy may develop in coming years, the Jaguar R-Coupe is a prestigious and sensuous four-seater coupe that reinterprets Jaguar’s core design values in a fresh and forward-thinking way.
Every day we make decisions. We choose the rational - following our head - or the emotional - following our heart. The real trick, though, is to balance the two and so get the best of both worlds. This is something that Jaguar understands in a way that few other car companies do.