The entry-level sedan market is a crowded area. There are more vehicles on sale in this segment than there are Walmarts in small towns. Well, maybe not that many, but you get the idea. In order to break through the segment barrier, you need a special vehicle, and not just moderately special either. To find success, an automaker needs something brilliant.
TheBMW 3-Series has long been the staple of the segment, as if offered up good looks, amazing build quality, and a drive that is second to none. Now, Audi and Mercedes are responding with their own sedans, so that should make life even more difficult for Britain’s newcomer.
Jaguar has built entry-level luxury cars before, but that never worked out that well. With the X-Type in the history books, Jaguar will be breaking through in a few years with a new small car, codenamed the X760.
Updated 03/17/2011: According to 4wheelsnews.com, the upcoming Jaguar 3-Series competitor might be called XS, an evolution of the X-Type name.
Hit the jump to read about it.