Jaguar and Land Rover may have turned over new leaves with the recent launch of the new XJ and the strong showing of the Range Rover SUV, but they still couldn’t escape the reality of seeing the staggering amount of money – to the tune of $1.1 billion - they lost in 2008.
It’s a mind-numbing number that can be attributed to the global financial crisis, which has battered the auto industry. In their defense, the two manufacturers aren’t alone in reporting losses from the previous year, but it must be a bitter----to swallow for both automakers, especially when they reported a profit of $1.05 billion in 2007.
What goes around does indeed, come around.
Continued after the jump.
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Jaguar has unveiled a new image gallery from the XJ’s presentation in London, where our favorite late night funny man Jay Leno played the role of Master of Ceremonies and only looked better standing next to the new XJ and super model Claudia Schiffer.
The 2010 XJ is the first Jaguar model to be built using Jaguar’s aerospace-inspired aluminum body technology. The vehicle will be available with a choice of new ultra-efficient Gen III classification petrol and diesel engines consisting of a 3.0 Liter diesel V6, a 5.0 Liter naturally aspirated V8 as well as the almighty 5.0 Liter supercharged 8 cylinder power plant.
Finally, Jaguar has a reason to smile.
On the heels of one of the most downtrodden time in the company’s history, the launch of the new 2010 Jaguar XJ has given the struggling brand new life, as evidenced by the spike in interest the new car has received since it was launched a week ago.
Jaguar’s not the type to be jumping for joy at the strong buzz created by the 2010 XJ, but considering that the company has been hit hard by the economic crisis, this turn of fortune has is about as good a news for the British carmakers as anything they’ve ever gotten recently.
Since the car was launched, a total of 55 orders for the car have been made, with some coming from the launch itself. That, of course, doesn’t count the number of inquiries Jaguar has received about their latest model from prospective buyers.
The car is scheduled to begin production sometime in September and Jaguar is expecting the first models to be out in showrooms by the turn of the calendar.
If the fanning interest in the car is any indication, then we can expect a Jaguar renaissance to come along any time soon with the 2010 XJ leading the way. For the folks of Jaguar, it couldn’t have come at a better time.
After the now Indian automaker, Jaguar, unveiled the latest version of their luxury limousine the XJ sedan, the classic English automaker has also announced plans for a two door coupe version based on the same vehicle, in other words, a return of the legendary two-door XJC that was built between 1975 and 1978.
Rumors suggest that the Jaguar design studio is already hard at work creating sketches of the future sports car and the proposed XJC is already looking nice. The future Jaguar coupe should be styled heavily based upon the looks of the current XJ luxury limousine, but that is just speculation. However, what we do know is that the next XJC will feature a full length glass roof, a set of 21 inch rims and the new XJ’s hi-tech cabin.
The 2010 XJ sedan is the first Jaguar car to be built atop the automaker’s all-new aerospace-inspired aluminum unit body technology. The four door version will soon be available with the owner’s choice of new ultra-efficient Gen III gas and diesel burning engines ranging from a 3.0 Liter diesel V6 to a naturally aspirated 5.0 Liter V8 and a supercharged version with the same displacement. No matter which power plant is chosen, the new XJ should carry the same power and handling performance that has made all previous XJ models the automotive icons that they are recognized as today.
Jay Leno’s been out of the public spotlight ever since he relinquished his seat as host of the Tonight Show to Conan O’Brien.
The affable comedian, known for his witty wisecracks and passion for cars, returns from his public hiatus to host the launch of the all-new 2010 Jaguar XJ at what is expected to be a lavish and glamorous event at the Saatchi Gallery in London on Thursday, July 9.
Leno will be joined on the stage by Mike O’Driscoll, Managing Director of Jaguar Cars.
The 2010 Jaguar XJ is one of the most highly anticipated launches for 2010 and with the countdown reaching its last leg, the car Jaguar hopes can lead their brand out of its financial troubles is about to be let out of its cage. You can catch the official unveiling live on July 9, 20:30 BST at the Jaguar website.
After months of breathless anticipation, the 2010 Jaguar XJ will finally be set loose and knowing Jay Leno, he probably already has one parked in his garage.
Teaser video after the jump.
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