Jaguar is known for a lot of things with the words "luxurious," "classy," "elegant," and powerful being thrown around most often.
Not it appears they’ve added "playful" to their vocabulary.
The British automaker has released a new ad featuring all three of its newest models - the XJ, the XF, and XK - participating in a nice little romp around their natural habitat: the concrete road.
Whether it’s on an isolated and forested area or in an urban warehouse setting, the three models are all at ease with their surroundings, something the company is emphasizing for in their new line.
Cleverly crafted with a fitting tagline - "Welcome to the Jungle" - the new Jaguar ad speaks to the consumer in ways it has never spoken to before. Sure, the cars still fit the words that we have long described them, but now, they’re opening themselves up to a new kind of fun. This is the kind that speaks to the character of these cars as more than just the conservative brand we previously thought they were.
This is the new face of Jaguar. And might we add, it’s something that a lot of us have long waited to see.
It’s been about three years since Tata bought Jaguar and Land Roverfrom one of America’s big top three - Ford - and now the company is thinking of taking the last few necessary steps to completely cut ties with the former owner. A new Tata annual report has been released stating that the company is considering a joint engine-development program with its Jaguar Land Rover unit. If pushed through, the new engine could cement the two brands’ independence from Ford.
"To optimize the synergistic strengths between JLR and Tata Motors in India, an examination is also under way on a joint engine development program which would have manufacturing facilities both in the U.K. and India," Ratan Tata said in a recent interview.
These new engines will be a big step for the Indian company, who are beginning to pick up speed with models like the Range Rover Evoque and the new Jaguar XK and XF. Our concern will be for future models which will need adequate engines to obtain proper performance numbers matching that of the Ford-built engines. Whether or not Tata has the ability to pull something like this off is still up in the air.
Jaguar Italy is celebrating the E-Type’s 50th anniversary with the launch of a special edition XK E-Type Celebration. This special model will be limited to only 50 units and will be priced at 100,300 euro, or about $144,000 at the current exchange rates.
The new Jaguar XK E-Type Celebration will be offered in a Black Cherry color only with a black hood and Tamana 19" Red Badge Jaguar Heritage wheels. The black paint job will be combined with chrome insertions on the front grilles, the wing mirrors, air intakes, and window surrounds. For the interior, the E-type Celebration will receive a unique combination of Ivory and Charcoal with a special "Jaguar Heritage" logo on the seat’s headrest. The seat’s covers are in hammered leather, while the inserts of the bridge are made of aluminum with the brand-new Engine Spin finish.
What makes this deal even better is that every one of the 50 customers to purchase the Jaguar XK E-type Celebration will get the chance to drive a historic E-type for one week. Not too shabby, if you ask us.
Jaguar is already preparing the next generation XK sports coupe and convertible, but before that the company has given the current generation a final touch with a new facelift version of the XK. The refreshed model comes with dramatic design enhancements and new option packages emphasizing luxury and sporting personality. The face-lifted XK and the 550 HP XKR-S made their North American debut at the 2011 New york Auto Show.
For 2012, the XK has received unique styling attributes, including a larger grille and new bumper design, a revised rear with slimmer chrome trim, a new set of wheels, and new exterior colors. For the interior, Jaguar is offering new trim materials including ebony soft-feel paint for the switches, gloss black finish for the center console, phosphor blue halo illumination and ambient lighting.
No changes were made under the hood so we are still looking at the same 5.0-liter AJ-V8 engine as the current XK model.
Updated 05/04/2011: Jaguar has unveiled an official video of the new 2012 XKR sports car. Enjoy.
Hit the jump to read more about the 2012 Jaguar XK.
Jaguar is celebrating the 50th anniversary of one of its most iconic models, the E-Type, this year. So to commemorate this occasion, the British automaker has released a new Spain-exclusive, limited-run Jaguar XK “Spring Edition”, complete with a myriad of aesthetic upgrades on both the exterior and interior of the car.
While we completely dig all the styling improvements that were made for the Spring Edition XK, we’re a little bothered because the car is only being sold in Spain, which means that unless we can have one imported to the US, then we’re going to have trouble getting this unique Jaguar XK model.
Having said that, the Jaguar XK is still one fine piece of machinery, regardless if it comes with special trims or not. We admit to having once lost some affinity for the Big Car in the past, but with their slew of newer and more recent models, including the XK Coupe and Convertible, our approval rating for this British automaker is steadily rising back to its former stature as one of Europe’s finest.
Details on the Jaguar XK Spring Edition after the jump.
