Two days after the British brand mocked its German counterpart’s Magic Body Control commercial with one of its own, Mercedes shot back with its own tasty zing, pumping up its Pre-Safe brake system by saying that "cat-like reflexes aren’t fast enough" and accompanying that with an image of an S-Class about to hit a jaguar if not for the beauty of its Pre-Safe brake system.
Subtle and brilliant at the same time, Mercedes.
More importantly, this light ribbing between these two brands harkens us back to a time when things like this happened far more often than they do now. Audi and BMW used to famously do this back in the day, but that rivalry has been muted in the past few years for one reason or another.
There’s nothing wrong with healthy competition, least of all when two companies engage with the silliness of nine-year olds.
It’s all harmless ribbing at the end of the day.
Click past the jump to watch the Mercedes ad that got the jokes started and Jaguar’s funny reply to it