The Australian police have just received a new member to their fleet: a Jeep Cherokee Police Edition. The car comes equipped with Hill Descent Control, Hill Start Assist, and the active four wheel drive system Selec-Trac II. So, basically, the Australian bad guys have no chance.
The Cherokee police edition is powered by a a 3.7-liter SOHC V-6 petrol engine that produces 202 HP at 5,200 rpm and 314 Nm of torque at 4,000 rpm.
Utilized for a variety of functions, the kitted-out Cherokee has already made an appearance at the Royal Melbourne Show and can be spotted at the Central Goldfields for emergency services events, various school programs and escort duties to name a few.
The SUV was at the 2010 National Jeep Jamboree showing off its off-road capabilities on the 4WD test track. On the Australian market, the Cherokee Sport V6 is currently on sale at $36,990.
For those of you who want to customize their 2011 Jeep Grand Cherokee, Mopar is offering a long list of accessories, for both the exterior and interior of your SUV.
For the exterior Mopar is offering: wheels, chromed parts, molded splash guards, skid plates, sport-utility bars, roof cargo basket, soft-side roof cargo carrier and bike and ski carriers, trailer hitch and trailer wiring and tubular side steps.
The interior gets bright pedal kit, dog bed, door-sill guards, engine block and battery heater kits, Katzkin leather seat covers, FLO TV - a first for the US market, iPod interface kit, ParkSense® Rear-park Assist system, Portable Navigation system, rear-seat video, DVD, Uconnect Phoe and Uconnect Web.
Depending on the accessory the price can vary from less than $100 to more than $1000. So "Moparizing" you Grand Cherokee can cost you almost the same price you have paid for the SUV itself. That if you opt for every single accessory.
It has not been an easy couple of years for the third member of America’s big three. Their products were lame and their profits were even worse, not to mention public perception after the bailout wasn’t that good. While General Motors and Ford have been dominating with new vehicles, Chrysler has been laying low with the same old stuff. Needless to say, this machine has been a long time coming.
With 2010 comes a whole new machine, the 2011 Jeep Grand Cherokee, a stable in the Chrysler lineup for years, redone and ready to dominate the competition. Not that there is much competition for a full size off-road SUV.
Taking cues from the new Dodge Ram, the 2011 Grand Cherokee takes them in a whole new direction that results in one of the best interiors money can buy. Not to mention a vehicle that is quiet and refined on the road, but hard and aggressive in the rough stuff, not that we were able to go in any.
After a year of having its share of ups and downs - more on the latter, actually - Chrysler is in the middle of reinventing itself with the hopes of returning to its former place as a competitor in the auto industry. As part of their efforts, the US brand is aggressively marketing both its Jeep and Dodge brands with a series of carefully-planned commercials to ensure consumers that the rough patches have passed, and that the company has come back better and stronger than ever before.
As part of this campaign, Chrysler has released a number of commercials featuring the all-new 2011 Jeep Grand Cherokee with the latest one being appropriately called, "Stronger".
In the ad, Chrysler details the painstaking lengths that go in building Jeep’s new flagship SUV while carefully pointing out the importance of the vehicle in the company’s attempt to restore the brand’s image and reputation. As the ad ever-so poignantly says, Chrysler isn’t "building just a car, it’s building a company."
We are sure everyone in the UK is waiting for the 2011 Jeep Grand Cherokee to make its debut on their side, but until then Jeep lovers will have to make due with a special edition based on the current model. Jeep UK have just unveiled the special edition Grand Cherokee S-Limited. There will only be 250 units built each carrying a price tag of £33,995. The S-Limited is based on the Jeep Grand Cherokee Limited model, but adds a long list of standard equipment and offers customers fantastic value for their money.
The new Jeep Grand Cherokee S-Limited will be distinguished by a body-colored grille with black wire mesh texture, body-colored still extensions, 18" alloy wheels, HID headlamps, and a rear spoiler.
On the interior it gets a leather wrapped steering wheel, a gear knob with carbon fiber style insert, a leather wrapped gear shifter, refined aluminum bezel finished interior items, dark slate grey leather-trimmed sport seats with suede inserts, leather-covered dashboard binnacle, deep tint sunscreen glass, front and rear heated seats, and aluminum finish pedals.
It will be available in Brilliant Black, Bright Silver, Dark Carbon, and Modern Blue.
To say that Chrysler has a lot invested in the success of the 2011 Jeep Grand Cherokee is like saying that Ferrari is just another automaker. As one of the first releases of the recently-forged Chrysler-Fiat partnership, the Grand Cherokee is being pegged as an SUV that’s catered not only to Jeep’s rugged off-road market, but also towards those looking into making a luxury SUV purchase.
Recently, Jeep’s Bob Hegbloom took some time to talk with Pentastar Video to discuss the painstaking process behind the creation of the Grand Cherokee. Among the finer points of the interview include Hegbloom laying the groundwork for how Jeep can maintain its brand image as a rugged SUV that puts a premium on customer satisfaction. As such, Jeep decided to give the new Grand Cherokee a noticeable upheaval on its own, which includes increasing the SUVs legroom and adding a reclining rear seat, performing an exhaustive durability test that consisted of test driving the SUV a total of a staggering 2.5 million miles, and most of all, positioning the Grand Cherokee as a car that’s true to its roots yet has goals of infiltrating the luxury SUV market.
We don’t know what it is with Chrysler and their fascination for using building wraps on their headquarters whenever they feel the need to promote something, but it certainly is one good way to catch some attention.
A few months after doing the same thing to promote their "Motor Trend 2010 Truck of the Year" award, Chrysler is at it again with the whole ’covering the headquarters at Auburn Hills with a 103 feet long and 53 feet tall building wrap trick’.
This time, Chrysler’s new building wrap features the 2011 Jeep Grand Cherokee, which comes with the tagline the brand recently unveiled: "The things we make, make us".
According to Mike Manley, president and CEO of Jeep, the whole concept of building wraps is a way the company to show off the 2011 Jeep Grand Cherokee as a world-class vehicle to any and all who ends up passing by the Chrysler headquarters in Auburn Hills, Michigan, which includes up to 200,000 motorists passing along Interstate-75, a stones throw away from Chrysler’s HQ.
These guys aren’t exactly bastions of subtlety, are they?
In a matter of speaking, any time a new vehicle is drawing near to its dealership debut, the vehicle’s brand usually comes out with an online configurator for the said vehicle in advance, giving would-be buyers a chance to ’configurate’ the vehicle in their own unique way, which could potentially lead to interest in the car and, to push it even further, a possible sale in the future.
That being said, it’s Jeep’s turn to release an online configurator and they’re doing so for their latest flagship SUV, the 2011 Grand Cherokee. Interested buyers can head over to the Jeep website to start piecing their own Grand Cherokee together and building their own system on a number of Grand Cherokee variants, including the entry-level rear-wheel-drive Laredo, which comes with a price tag of $30,995 inclusive of delivery charges. The choices go all the way up to the high-end lot where pricing spikes to figures north of $50,000. Other options that are available for the Grand Cherokee includes an engine option of either the base 3.6-liter Pentastar V6 or an upgraded 5.7-liter Hemi V8 engine
So if you’re interested in getting a piece of the 2011 Jeep Grand Cherokee, this online configurator is a chance for you to get a leg up on other buyers. Customize it to your whims so that when it’s out, you already know what kind you’re going to get - and how much it’s going to cost.
The new 2011 Jeep Grand Cherokee is a very important car for Chrysler. It will be their first production car launch since Fiat took the reigns. The new Jeep also needs to show the world that Chrysler is capable of making good cars that people actually want to own.
With this need to rebuild their image, Jeep’s first ad is coming over all patriotic. These ads usually work well and in this commercial, Chrysler is telling us that America is coming back to its industrial roots and Jeep is working hard to build the best products on the road.
We look forward to driving the new Grand Cherokee and giving you a full report. Based on looks alone, it doesn’t look that bad. Yet, if priced in the same ballpark, we would still rather have a Land Rover. That’s just us though.
Chrysler recently introduced the 2011 Jeep Grand Cherokee so we felt like it would be a good time to let everyone know the many, many things one can do with a Grand Cherokee. These things will be introduced provided, of course, that you’re not one to worry about the repercussions of what you’re about to do.
While Chrysler continues to proclaim the Grand Cherokee as an all-everything, premium SUV that can rival the Range Rovers of the world, some people have found a way to use the Grand Cherokee that would probably have Chrysler hesitating to make bold promises on. We invite you to watch this video of how a Grand Cherokee ends up on the wrong side of a stunt. To be fair to the idiots that tried this out, scaling a rock does sound like something the Grand Cherokee is capable of and the SUV isn’t entirely at fault with regards to how the supposed climb ended up. Maybe it was in the execution of the stunt - a case of not knowing when to let go of the throttle - that proved to be flawed, otherwise people interested in buying the new Grand Cherokee would be second, third, and fourth-guessing themselves by now.