About a decade ago, Jeep came out with a pretty smart idea. With the Wrangler serving the purpose as the brand’s resident off-road warrior, the automaker decided to introduce a new variant of the Wrangler. Jeep called it the "Rubicon" model, an ode to the one of the most grueling off-road trails in the world.
A decade later and the Wrangler Rubicon is as popular as it was — maybe even more — than when it first came out. To pay tribute to the popular off-road vehicle, Jeep has decided to bestow it with the honor of having a 10th Anniversary model.
As such, the Wrangler Rubicon 10th Anniversary Edition is born.
Mike Manley, president and CEO of Jeep, knows the significance of the model to the brand’s most passionate enthusiasts. "This [special edition] Wrangler Rubicon is for them," Manley said.
"It is a unique vehicle that we expect will long be sought after; a Wrangler that offers an unprecedented level of capability once only attainable by long hours of custom aftermarket preparation crafted in the garages of the most avid Jeep enthusiasts in the world."
Find out more about the Jeep Wrangler Rubicon 10th Anniversary Edition after the jump
As an anniversary model, the Wrangler Rubicon 10th Anniversary Edition has to have exterior modifications that make it stand out from the rest of the Wrangler lineup. The model is available in the following colors: Billet Silver, White, and the 10th Anniversary Edition-exclusive Anvil.
A Premium Sunrider soft top is standard, but you can opt for a black three-piece Freedom hardtop or body-color hardtop. Black front and rear steel off-road bumpers have also been added to give the off-road vehicle a tougher look. Jeep designed the front bumper to be winch capable and a set of removable end caps allow the Wrangler Rubicon to climb obstacles without any problems while the edges of the bumper dragging.
A dual-intake “Power Dome” has also been added to help keep the Wrangler’s engine cool, plus it just looks cool. Red tow hooks on the front and rear bumpers help get the Wrangler out of sticky situations and Mopar rock rails provide added protection from any kind of trail damage the vehicle might be subjected to. Speaking of Mopar, Chrysler’s in-house tuning firm also gave the Wrangler a black fuel filler door and taillight guards.
For aesthetic purposes, Jeep plastered a "10th Anniversary" badge on the fenders and a red-silhouette "Rubicon" decal on the sides of the hood. Rounding out the exterior modifications is a set of 17-inch satin-black Rubicon aluminum wheels with polished faces and a red Jeep Wrangler "icon" logo on the outer lip. The rims are embraced by meaty BF Goodrich KM2 265/70R17 tires. For good measure, Jeep also added an extra 1/2-inch to the Wrangler’s standard ride height.
Though not as comprehensive as the exterior modifications, the Wrangler Rubicon 10th Anniversary Edition’s cabin also got some extra touches, highlighted by red leather seats with "Rubicon 10th Anniversary" embroidered into the seatbacks. The same red stitching can also be found on both the leather-wrapped steering wheel and the center console. The final touch is a "10th Anniversary" signature on the instrument gauge cluster.
Just like the Wrangler Rubicon that it’s based on, the 10th Anniversary Edition carries a 3.6-liter V-6 Pentastar engine that produces 285 horsepower and 260 pound-feet of torque and mates to either a five-speed automatic or a six-speed manual transmission.
The model is available in either a two- or four-door body and features a part-time four-wheel-drive system that’s fitted with electronic-locking front and rear Dana 44 axles. Power heads to these axles via a Rock-Trac transfer case with a "4-Low" ratio of 4-to-1. A 4.10-to-1 axle ratio and Tru-Lok locking differentials are standard on the front and rear of this 10th anniversary model. .
Jeep has yet to release pricing for the Rubicon 10th Anniversary Edition. However, if you’re looking at an estimate, the Rubicon’s $30,000 price tag can be considered a conservative number for the special-edition model.
The Jeep Wrangler is not the kind of vehicle that the aesthetically vain can be proud off. Off-road ruggedness is its middle name and getting down and dirty is its game.
Should you fancy something similar to the Wrangler Rubicon, the Toyota FJ Cruiser comes pretty close. The FJ Cruiser comes with a 4.0-liter V-6 engine that delivers a total of 260 horsepower and 271 pound-feet of torque. The FJ Cruiser’s numbers aren’t too far off from the 2012 Wrangler, but considering that the Wrangler in question is a special edition model that carries its fair share of modifications, we’ll give the nod to the American bad boy.
Nice additions to the body and interior
Extra 1/2-inch of ride height
Classic Wrangler off-road capability
No extra power
Could get a little pricey
For more than seven decades, Jeep® vehicles have defined the benchmark in rugged capability
and utility. The most recognized of these vehicles has long been and still is the Jeep Wrangler,
which has always provided an unmatched level of freedom resulting from the ability to traverse
any trail, anywhere.
Ten years ago, for the 2003 model year, Jeep dramatically raised the bar in off-road capability
with the introduction of the Wrangler Rubicon model. Named after one of the most grueling offroad
trails in the world, the Rubicon models were the most extreme Wranglers ever produced.
The 2005 model year saw the introduction of the Wrangler Rubicon Unlimited that brought more
utility to the Rubicon’s quickly established off-road credentials. Over the last 10 years, the
Wrangler Rubicon has won numerous prestigious awards including Four Wheeler magazine’s
"4x4 of the Decade" honor for its unmatched level of all-around capabilities.
Fast forward to the 2013 model year, with Jeep Wrangler setting sales records and the wildly
popular Jeep Wrangler Rubicon turning 10 years young. To celebrate, Jeep is introducing a
new, limited-production 2013 Wrangler Rubicon 10th Anniversary Edition. It is the most capable
factory-produced Jeep Wrangler ever, packed with equipment die-hard off-road enthusiasts
"The Jeep Wrangler Rubicon 10th Anniversary Edition is a tribute to 10 years of Wrangler
Rubicon history, and to the Jeep brand’s most passionate enthusiasts," said Mike Manley,
President and CEO, – Jeep Brand, Chrysler Group LLC. "This Wrangler Rubicon is for them. It
is a unique vehicle that we expect will long be sought after, a Wrangler that offers an
unprecedented level of capability once only attainable by long hours of custom aftermarket
preparation crafted in the garages of the most avid Jeep enthusiasts in the world.
"Now, to celebrate the Wrangler Rubicon’s 10th Anniversary, Jeep has created a stunning new
example of the Wrangler, available with a striking red leather interior, and a host of standard offroad equipment seen for the first time on a production vehicle," Manley added.
The 2013 Jeep Wrangler Rubicion 10th Anniversary edition will arrive in showrooms in the spring
Jeep Wrangler Rubicon 10th Anniversary Edition
Available as a two-door Wrangler or four-door Wrangler Unlimited, the Rubicon 10th Anniversary Edition is the most capable Wrangler ever produced. Based on the Rubicon model, it is available with a standard six-speed manual or available five-speed automatic transmission
mated to a Pentastar 3.6-liter V-6 engine producing 285 horsepower and 260 ft.-lbs. of torque.
The Jeep part-time four-wheel-drive system has electronic-locking front and rear Dana 44 axles
that receive power through a Rock-Trac transfer case with a "4-Low" ratio of 4:1. A 4.10 axle
ratio front and rear is also standard as are Tru-Lok locking differentials. With a six-speed
manual transmission, the Wrangler Rubicon 10th Anniversary Edition has an impressive crawl
ratio of 73.1:1 that makes it a breeze to negotiate any obstacle.
The Jeep Wrangler Rubicon 10th Anniversary Edition has many exclusive features that make it
distinctive, as well as the most off-road capable Wrangler in history. A one-half inch increase in
ride height versus the standard Rubicon model provides the BF Goodrich KM2 265/70R17 tires
more room to claw at rugged terrain. The tires are mounted on 17-inch Rubicon aluminum
wheels painted satin black with polished faces and a red Jeep Wrangler "icon" logo on the
Black front and rear steel off-road bumpers toughen up the exterior, with the front bumper
featuring removable end caps and a winch-capable design. These removable end caps help the
Wrangler climb obstacles without hindrance, and reduce the damage potential to the bumper
system. A dual-intake Power Dome hood helps aid in engine cooling and gives Wrangler a more
menacing appearance. Red tow hooks adorn the front and rear, and Mopar rock rails give
added protection from trail damage. Mopar also supplies the black fuel filler door and tail lamp
guards. "10th Anniversary" badge on the fenders and a red-silhouette "Rubicon" decal on the
sides of the hood add the finishing touches on the exterior.
The Wrangler Rubicon 10th Anniversary Edition comes standard with a Premium Sunrider soft
top and is available with a black three-piece Freedom hardtop or body-color hardtop. Available
exterior colors for the Wrangler Rubicon 10th Anniversary Edition are Billet Silver, White and 10th Anniversary Edition-exclusive Anvil.
The interior has many special touches as well. Striking red leather seats with "Rubicon 10th
Anniversary" embroidered into the front seat backs grab attention at first glance. Red stitching
adorns the leather-wrapped steering wheel and the center console. A unique gauge cluster
features a "10th Anniversary" signature and also features a premium Electronic Vehicle Information Center (EVIC) with various read-outs such as oil pressure, oil temperature and tire