At the New York Auto Show Kia unveiled the Koup concept, the preview version of what will be Kia’s first coupe. Production version will replace the the compact Spectra and will go on next year.
A sedan will go on sale by mid-2009, and the coupe will follow a couple of months later. The Spectra hatchback no longer will be sold in this country.
"We believe the coupe will sell better than the hatchback," Lee said here at a ceremony for the new Kia Motors America $130 million design center. The hatchback will be sold mainly in Europe as the cee’d, he said.
Kia aims to transform its bland looks and attract younger buyers. The U.S.-designed Koup Concept is much sleeker than the Spectra. U.S. stylists also designed the Soul — a boxy, five-seat subcompact that goes on sale next spring.
Kia unveiled at the New York Auto Show the 2008 Koup, a concept that represents the future of the Kia brand. Illustrating the shape and evolution of future Kia vehicles, the simple yet bold and aggressive Koup exterior is complemented by its realistic and sleek interior design.
The KOUP features an uncomplicated yet dynamic wedge shape along its sides stemming from its glowing, carbon fiber and black chrome enhanced LED lamp lenses. While the KOUP’s overall form is simple and precise, it makes a design statement with positive tension created by a "swoosh" that swoops from the "C" pillar forward, down to the "A" pillar and flares all the way back around to the rearKia KOUP Concept Sketch deck lid. A trailing horizontal lip along the deck lid tapers up toward the outer ends to meet up with the swoosh from the beltline.
The KOUP features a realistic interior design that integrates high-style materials, including rich and supple seat fabrics accentuated with concrete- and black-color trims. As a true driver’s car, the front seats contrast the rear seats Kia KOUP Concept Sketchwith opposing colors and patterning and horizontal, padded silicone bars occupy the seat backs for extra comfort. High-tech details are integrated into the interior, including convenient smart key with push button start, and a six-speed automatic transmission with steering column-mounted paddle shifters.
The Koup Concept is powered by a 2.0-liter Theta II turbocharged engine producing 290 horsepower paired with a GDI (Gasoline Direct Injection) twin scroll turbocharger for greater power and efficiency, the KOUP delivers astonishing torque of 289 lb-ft at a low 2,000 rpm sustained to 4,000 rpm.