A few days after releasing a teaser of their Super Bowl ad, Kia has officially unveiled their "Space Babies" commercial commercial. Now, we’ve seen some pretty interesting Super Bowl ads over the years, but this one by Kia for the Sorento is probably right up there as far as making you "aww...oh, wait, ok I get it!"
The ad starts off with a little boy asking his dad where babies come from. Dad, apparently caught off guard with the question, goes on a soliloquy about how babies come from a planet called Babylandia and come to Earth nine months later to meet their families. Fantastic storytelling, might we say.
Apparently, the son was a lot smarter than the dad gave him credit for and just as the little one was about to say where babies really come from, dear dad interrupts him by asking the Sorento’s sound-activated infotainment system to play a kiddie song.
At that point, you’re lost on what the connection of the story is to the SUV. That is until Kia rolls out their slogan that essentially says the Sorento has "an answer for everything".
It’ll make you snicker, but it’s certainly not on the level of Little Darth Vader. In any case, good job by Kia on this ad. Money well spent, we say.
It’s not a trailer for a new space-cadet movie, nor is it an ad for diapers. What it is, though, is a teaser of what Korean automaker Kia is planning for the Super Bowl.
We’re not quite sure what the direction Kia is taking with this one, but we do know that when it comes to the Super Bowl, all conventional thinking when it comes to commercials flies right out the window.
Kia’s theme this year is all about "Space Babies,” a concept that we still can’t wrap our heads around. That’s probably what the Korean automaker was hoping for in the first place, so we keep talking about the ad before its scheduled launch during the Super Bowl.
If that is indeed what they were going for, consider it a job well done. The sight of a baby boy in a space suit accompanied by baby animals in similar space suits in a sort of intergalactic version of Noah’s Ark has left us very perplexed. And the most confusing part; the commercial is set to promote the 2014 Kia Sorento.
Not sure how the SUV can be tied into this, but then again, the beauty of it all lies in the suspense.
Kia’s lineup of debuts at the 2012 Los Angeles Auto Show offers plenty of revisions from previous model years. None of the unveilings venture more from their previous renditions than the 2014 Sorento.
The obvious choice for most drastic upgrade is the installation of a new 3.3-liter V-6 engine that produces an stout numbers that put it in favorable light compared to most of its rivals.
Aesthetically, the Kia crossover also received plenty of visual upgrades, highlighted by a modified front and rear fascia, a new grille, and the option of fitting up to 19-inch wheels. There’s a lot to like about the new Sorento, although there are parts of it that we weren’t too excited about.
Either way, it’s obvious that Kia went to great lengths to give the Sorento significant improvements. In the words of Michael Sprague, executive vice president, marketing and communications of Kia Motors America: "With more than 80 percent of the 2014 Sorento including new or significantly redesigned parts, it’s obvious that the improvements are not just skin deep; including technological enhancements such as UVO eServices, the next generation of our voice activated telematics system, and Kia’s first-ever blind spot detection system.2"
Find out the latest digs on the new 2014 Sorento after the jump Full story
After a number of testing sessions, the first details on the new Kia Sorento have finally been unveiled. The new SUV will make its official debut in September at the 2012 Paris Auto Show, with sales on the US market to begin in 2014.
As everyone expected, the mid-life refresh of the Kia Sorento includes a re-engineered bodyshell and enhanced powertrains for best-in-class fuel economy with lower emissions. The revised SUV will also come with an improved ride, handling, and refinement and additional convenience and safety features, as well as a fresh, new look for the exterior. This new look will consist of new headlamps with LED positioning lights, a new tailgate with LED rear combination lamps, new bumpers (front and rear) with vertical-axis fog lights, a larger area of body-color surface, and a new set of 19" wheels.
The interior gets improved materials, a new LCD instrument cluster, a new center stack with a 7-inch display screen, and a new console featuring a straight-gate selector with a leather-booted lever (on automatic transmission models).
UPDATE 08/16/2012: PaulTan is stating that the refreshed Kia Sorento will be riding on a new platform for the 2013MY, a platform that will also underpin the new Hyundai Sante Fe. This new platform will have new, stronger subframes which give more precise location of the suspension components. Other new features include larger suspension bushes, longer trailing arms at the rear, “High Performance Dampers,” and more direct steering. As an option, Kia will also be throwing in their new FlexSteer system which provides three different steering weights. Inside, the Sorento will also get an additional 30mm to stretch out in.
New pics of the interior also show that the refreshed Sorento will seat seven and will have a two-part glass panoramic roof and a new LCD instrument cluster with an 8" LCD screen (seven-inch in Europe). It will also benefit from satin chrome finish for the door handles, air-vent surrounds, and switches.
Check out the news pics of the interior in the gallery provided!
Ever since the beginning of 2012, the next generation Kia Sorento has been caught testing a few times, but the SUV was heavily camouflaged every single time. Now, it seems as though the stripping process has begun for the Sorento, as new spy shots reveal the prototype without the traditional Kia/Hyundai sack at the front and back.
As we have previously reported, the next Sorento will feature some design elements inspired by the new generation C’eed, including its new designed headlights with LED day driving lights and new front and rear bumpers. The interior will also get higher quality materials and new technologies.
As for the engine lineup, Kia is still keeping the power sources a secret, but we expect to see the same choices of four-cylinder and V6 engines with updates to improve both the final output and fuel economy.
The next generation Kia Sorento is expected to be unveiled sometime in 2013.
The Nurburgring has been extremely crowded these past few days with new prototypes taking their turn burning up the track and finishing up their testing. The latest car spotted isn’t exactly killing any speed records, but it will tickle the fancy of soccer moms everywhere. The new Kia Sorento facelift was spotted testing for the first time back in February somewhere in Sweden, but this new prototype has been stripped of that awkward sack up front and also appears to have different rear light graphics.
As previously reported, the future Sorento will feature the same design language as seen in the recently announced C’eed, including its new designed headlights with LED day driving lights and new front and rear bumpers. The interior will also be heavily modified in order to make it a more competitive model in the SUV market.
As far as power is concerned, we are still in the dark as to if any changes will be made. The current model is powered by a choice of two engines: a 2.4 Liter four cylinder engine that delivers 175 HP and 169 lb-ft of torque and a more powerful 3.5 Liter V6 engine making 276 HP and 248 lb-ft of torque. Both are coupled to Kia’s six speed automatic transmission. Worst case scenario is that the same engine choices will be offered, which isn’t necessarily a bad thing at this point.
We’ll keep you updated on the newest information concerning the 2013 Kia Sorento, so stay tuned!
Kia’s Sorento SUV has officially found its way into the recall watch list after the National Highway Traffic Safety Administration discovered that certain models of the 2011 Kia SUV carried improperly machined rear brake calipers. As a result, 8,000 models of the Sorento that were manufactured from September 14, 2010 to October 4, 2010 are being subjected to the recall to avoid the risk of accidents happening on the road.
According to the NHTSA, the defective brake calipers will result in the brake fluid leaking, followed by illumination of the malfunction indicator light. That’s going to be followed by a soft or spongy brake pedal feel, which, if not taken care of quickly, will lead to a reduced braking power that will eventually lead to an increased risk of a crash occurring.
Owners of affected Sorento models are encouraged to head over to their Kia dealerships and have the brake calipers fixed. Repair and replacement of the rear brake calipers will come at no cost to the vehicle owner.
NHTSA statement after the jump. Full story
Despite our lack of love for these machines, they are cars that people love to buy, so we felt we had to rank our favorites, despite not really having a favorite. It’s more like a list from the vehicles we can’t stand to the machines we could tolerate.
In order to rank these crossovers we had to look at them in a few ways. The reason for buying one of these is practicality, safety, style, and comfort. That’s what the public is looking at. We, on other hand, will incorporate those with our own interests, such as speed, driving dynamics, and coolness level. All of these machines will cost under $30,000.
There are plenty to choose from, with options from Ford, General Motors, Honda, and Toyota. Not to mention the smaller companies like Hyundai and Kia who are creating better machines on a monthly basis. So, do these new boys have what it takes to take down the old veterans?
Hit the jump to find out. Full story
The recall bug has hit Kia anew, with the Korean manufacturer announcing that there will be a recall of 24,000 2010 models of the Soul and around 11,200 2011 models of the Sorento because of a problematic electrical system discovered in both vehicles.
The models that are included in the recall are those built between September 7, 2009 and July 30, 2010. Yep, a little over a month ago.
The quick recall is a response Kia is doing after finding out that a number of the wiring harnesses that are being used in the Soul’s lighting speaker system and the Sorento’s interior accent illumination shouldn’t have passed the automaker’s quality control because they may not have been soldered properly.
Kia is making a pre-emptive strike on the matter because of the potential of a short-circuit that could eventually lead to the vehicles catching fire. And while no accidents have been reported, Kia is making sure that they nip the problem in the bud before it takes a turn for the worse.
According to Kia, dealerships will begin replacing the defective harnesses at no cost to the customer with the recall expected to commence no later than October.
When Kia threw out the covers of the new Sorento at the Los Angeles Auto Show, it came with an announcement that the CUV will only be offered in two trim levels: the LX and the EX. But seeing as the market for the Sorento may be bigger than they thought, Kia retracted their earlier announcement and said that they would be adding a third version: the SX.
The new SX version comes with some additional features including a smart key with push button start, leather-wrapped steering wheel and shift knob, telescopic steering wheel, heated side mirrors, automatic up/down driver-side windows and privacy glass, leather-trimmed seats, heated front seats, electrochromatic mirror with Homelink and a voice-activated navigation system with back-up camera.
For 2011, the Sorento CUV will be offered with a choice of two power plants - a 2.4 Liter four cylinder that delivers 175 HP and 169 lb-ft of torque and a more powerful 3.5 Liter V6 making 276 HP and 248 lb-ft of torque. Both CUVs are coupled to Kia’s new six speed automatic transmission that provides the driver with effortless shifts.
Press release after the jump. Full story