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Kia Soul

Kia Soul

There’s nothing like the power of viral marketing to create a buzz these days. It builds a sense of mystique, which if done correctly, leads to a following, which, in turn, builds excitement about the brand.

That’s probably what the bigwigs back in Korea were thinking about when they dreamed up this online ad for the all-new 2010 Kia Soul . The viral video involves a pack of Soul’s driving around a pier of some sort while creating a number of ‘moving stills’ making a number of very unique stop-frame action sequences.

Continued after the jump.


We here at Top Speed like the Kia Soul for its fresh boxcar styling, loads of creature comforts and its energetic fun to drive attitude. So, any vehicle that has the ability to take all those things we find attractive and turn up the volume, is something we are looking forward to. Revealed back in January at the North American International Auto Show, the Kia Soul’ster did all those things and while it was just a concept back then, it could soon become a production vehicle appearing as early as the second half of 2010.

The reactions at the Detroit Auto Show were very positive, but at the time, the Korean automaker refused to reveal any information about the vehicle’s possible mass production. If the Soul’ster does make it into production, we can’t wait to have to have an open air, Jeep inspired Soul in the Top Speed test fleet.

Source: Kia World
Posted on by Terence

The Kia Soul is the Korean automaker’s answer to the rather bland boxcar marketplace. Competing for more juvenile car buyers against vehicles like the youth-targeted Scion Scion xB, the New Nissan Nissan Cube and the aging Honda Element; the Kia Kia Soul is an almost unexpectedly stylish, solid and even fun to drive option from that other car building country on the other side of the Pacific. With trim levels named “+”, “!” and Sport, featuring options like a Sound Sensitive Mood Lighting system, a place to hook up your iPod and optional 18 inch wheels is just what the kids are asking for. With its hearty 2.0 Liter four making 142 HP while getting an estimated 30 MPG on the highway, this Soul! is the Kia you will be proud to be seen in.

Starting at just over $13,000 the Kia Soul offers tons of options: like a factory body kit, Soul license plate frames, sport shift knobs, rear spoilers, interior lighting, remote start, touch up paint, first aid kit and all sorts of roof racks; perfect for an action sports inspired market. The Soul is the perfect option for a car buying public who like to feel unique when behind the wheel and don’t want to sacrifice performance or reliability for lots of style at a reasonable price.

Continued after the jump.

Posted on by Terence 3

To be honest, when we received Korea’s newest box car, the Kia Soul , in the Top Speed press fleet my feelings were far from joy, the Kia Soul concept was such a cool idea, so it was a shame when the Asian automaker left out a few things: like the roof mounted CD player, in dash computer and storage compartment in the rear hatch. However, that was the concept, an example intended to generate the most buzz and attract the most interest possible. Concepts almost never translate directly into a production model, and Soul was no different.

After all, our Soul kept the same body lines that were attractive on the concept, and look even better in real life. The Soul truly is like nothing you will see on the road. The designers at Kia have managed to blends a playful exterior with a little bit of aggressive attitude.

You have to get behind the wheel in order to fully appreciate the Soul. The seats are wrapped in a funky design, the driving position is comfortable, the large windshield makes for a spacious cabin, the car handles great and the sound system is fantastic. However, it wasn’t until I found the switch to activate the speaker lights that Soul truly won me over.

After only a day of driving I now understand what those hamsters in the commercial were so happy about.

Posted on by Terence
Kia Soul spotted

The Kia Soul is the Korean company’s latest attempt at delivering a big package for a small price. The vehicle that made it’s U.S. debut at the L.A. Auto Show was spotted on the opposite coast driving towards Miami Beach, soaking up some that South Florida sunshine.

Kia’s television ads, that can be seen on the car’s website, promise to deliver an alternative from the ordinary everyday people mover. The problem most manufacturers face when attempting this is that they release a design that is so far out there that consumers are hesitant to be seen in one. That is not the case with the Soul. The vehicle is a box, but the way that the designers have been able to mix the squared shape with round edges and bulging curves makes for an attractive design.

Kia Soul spotted

The Soul will compete directly against Toyota’s Scion xB . Starting at around $13,000, the Kia’s low entry price should make it attractive purchase for both young and old car buyers. With the growing trend of small crossovers that offer similar cargo capacity to their larger counterparts while consuming less gasoline, combined with the vehicle’s styling should make the Kia Soul a hit.

The Seoul based car maker Kia has announced pricing for their all new crossover the 2010 Kia Soul and the numbers look pretty good. The CUV will be available in 4 trim levels: the base Soul starts at $13,300 and only comes with a 5 speed manual, the Soul+ is priced at $14,950, the upscale Soul! and Soul Sport both retail for $16,950.

The base Soul is the only variant available with the 1.6 liter four cylinder engine that produces 122 HP and 115 ft-lb of torque. The rest of the lineup comes with the 2.0 liter four cylinder that makes 142 HP and 137 lb-ft of torque and gets 24/30 MPG in the city and on the highway respectively. Unlike the 1.6, this power plant can be shifted by either a five speed manual like the base or a four speed automatic transmission.

The only options available for the Soul+ are a $400 315 Watt stereo system and an $800 power moon roof that will also get you fog lights for the front bumpers. The Soul Sport comes with a rear spoiler standard, but the power moon roof is a $700 option, and unlike the Soul+ fog lights come standard.

The Soul is being offered with a few impressive features, like the 10 year 100,000 mile warranty. Dual front and side curtain airbags, electronic stability control and 4 wheel anti-lock disc brakes. Air conditioning, Bluetooth and keyless entry are all standard. Kia is even throwing in a trial period of Sirius satellite radio.

The low entry price and long list of standard features should make the Kia Soul the perfect alternative to mundane people movers, now if we could only get our hands on one.

Press release after the jump.


The Kia Soul might get a new brother. Kia is taking a serious look at the Soul’ster concept for production. "The response was so overwhelming," said Alex Fedorak, a Kia Motors America spokesman.

The Jeepish Kia was first shown last month at the North American Auto Show in Detroit. Even at its premiere Kia officials were talking about engine configurations and production possibilities, which will likely not be too hard considering most of its soul comes from the Soul.


The 2009 Kia SOUL urban crossover made its world debut in 2008 at the Paris Auto Show. Sales will begin in early of 2009 and Kia hopes to sell around 136,000 examples annually. Customers will have to choose from 15 different versions and 11 exterior colors and four interior color-schemes, plus a wide range of option packs, optional extras and accessories.

Kia Soul

The 4.1-metre long Kia Soul urban crossover has an unusually long (2550 mm) wheelbase, but the key dimensions behind the Soul’s striking appearance are vertical measurements. Overall height is 1610 mm, the base of the windscreen is 135 mm higher than a typical compact car, the ‘hip point’ is 120 mm higher and the ground clearance is raised by 45 mm to 165 mm.

The SOUL will be offered with a choice of 126 hp diesel and 126 hp gasoline engines. In Europe the most popular choice will be a 1.6-litre CRDi 16-valve diesel engine that delivers 126 hp and a peak torque of 255 NM. The gasoline one, a 1.6-litre Gamma, will deliver 126 hp at 6,300 rpm and 156 Nm of torque at 4,200 rpm. Standard transmission for Kia Soul will be an upgraded five-speed manual with improved shift quality and lower weight, the 1.6-litre diesel will be available with an automatic transmission as an extra-cost option.

Kia Soul

Benefiting from a modest kerb weight, the Kia Soul accelerates briskly, delivering acceleration times (to 100 kph) from 10.4 to 11.3 seconds and going on to reach top speeds in excess of 175 kph (109 mph). Fuel consumption figures range over a 5.1 to 6.6 liters/100 km span, while CO2 figures vary between 137 and 159 g/km.

Full details after the jump.

Kia announced that is would bring a special version of its Soul compact crossover to the North American International Auto Show in Detroit. As we got closer to the show, it began to seem that Kia did more than just add a few new panels to its newest economy car. Instead Kia lobbed off the roof and two doors to create a cool budget-friendly beach buggy it calls the Soul’ster.

Kia Soul'ster

It’s of course no surprise that Kia says that the car can be offered with any of the four engines that are available for the Soul sedan/crossover. So if Kia were to put this into production it could come with one of four gas and diesel options offered internationally (the U.S. will only get the 2.0-liter four-cylinder gas engine making 140 hp). But remember that is IF Kia puts this little guy into production.

Press release after the jump.


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